J. Levy's Books

Brands, Consumers, Symbols and Research

Sidney J Levy on Marketing

By: Sidney J. Levy

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Brands, Consumers, Symbols and Research

Sidney J Levy on Marketing

By: Sidney J. Levy

This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.

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Page Count

612

Publisher

SAGE

Published Date

ISBN 10

0761916970

ISBN 13

9780761916970

Modernization and the Structure of Societies

The Organisational Contexts of Societies

By: Marion J. Levy Jr.

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Modernization and the Structure of Societies

The Organisational Contexts of Societies

By: Marion J. Levy Jr.

In Modernization and the Structure of Societies, Marion Levy shows the interdependencies of societies as a systematic whole in matters that are relevant for international affairs. He distinguishes different types of societies while simultaneously showing elements common to all societies. In a new epilogue being added to this edition, titled "Modernization Exhumed," the author alleges that criticism of modernization theory has generally been ideological or otherwise nonscientific. He provides a strong defense of his hypothesis. In his new introduction, he concentrates on the concept of interdependency. Modernization and the Structure of Societies is crucial to the understanding of contemporary international problems. It is a necessary addition to the personal libraries of sociologists, political scientists, and scholars of international affairs., Levy writes so as to produce strong reactions, but this does not obscure his real contribution. Because of his ambitious effort to synthesize a tremendous amount of available scholarship, the study is certain to last for a long time as a standard reference in the field of comparative sociology."—Morris Janowitz, American Journal of Sociology, "A giant book raising innumerable problems, often an exasperating book, yet important and likely to be much referred to by writers on comparative politics and administration."—Fred W. Riggs, American Political Science Review.

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Page Count

508

Publisher

Routledge

Published Date

ISBN 10

1000662446

ISBN 13

9781000662443

International Litigation

Defending and Suing Foreign Parties in U.S. Federal Courts

By: David J. Levy

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International Litigation

Defending and Suing Foreign Parties in U.S. Federal Courts

By: David J. Levy

Provides American and foreign lawyers with a practical overview and summary of the issues and strategies that parties and attorneys most often confront when engaged in international litigation in U.S. federal district courts.

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Page Count

412

Publisher

American Bar Association

Published Date

ISBN 10

1590312317

ISBN 13

9781590312315

The Comic Text

Patterns and Images in the Old French Fabliaux

By: Brian J. Levy

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The Comic Text

Patterns and Images in the Old French Fabliaux

By: Brian J. Levy

This book offers a close analysis of the Old French fabliaux, that medieval corpus of short comic tales in narrative verse celebrated (sometimes notorious) for their irreverence and sexual content. It picks out certain key images - such as gambling, illness, and damnation - which develop into themes and motifs running through all the texts, and which add layers of ironic patterning to the essential subject-matter and narrative of each fabliau. These elements, in many respects the 'small print' of the joke, furnish the comic text with many rhythms and echoes, all contributing to the ludic, adversarial nature of the text. They are extremely flexible, serving as a rhetoric of depiction that extends from broad comic motif to the lightest triggering of a mocking smile. This volume will be of interest to all students of medieval culture, Old French literature, and the development of the short or comic narrative.

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Page Count

320

Publisher

BRILL

Published Date

ISBN 10

9004486054

ISBN 13

9789004486058

Living with Television

By: Ira D. Glick,Sidney J. Levy,W. Lloyd Warner,Kurt Lang

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Living with Television

By: Ira D. Glick,Sidney J. Levy,W. Lloyd Warner,Kurt Lang

This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also with illustrative case histories--are being watched. This book on first publication in 1962 provided the first clear image of the people in front of their TV sets, who they were, how they differed from each other, their views on sex and violence, boredom and enlightenment, taste and judgment. It tells us about the audiences and our stereotypes and their response to the new medium they could both see and hear. It destroys the myth of the "mass audience" and replaces it with a scientifically derived description of the many audiences for television, including its protesters, its embracers, and its accommodators. Programs looked at range from those still in production forty years later--The Price is Right--to those in perpetual rerun--The Twilight Zone---to those genres, like westerns, that have all but disappeared, and those that still prosper, like soap operas--in this case, 77 Sunset Strip. A section on performer images and their symbolic meanings considers television personas from Bob Hope through Walter Cronkite to Roy Rogers and Pat Boone. The final section analyzes commercials both by type and by placement and what audiences feel about them.

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Page Count

303

Publisher

Routledge

Published Date

ISBN 10

1351508385

ISBN 13

9781351508384

Governance & Grievance

Habsburg Policy and Italian Tyrol in the Eighteenth Century

By: Miriam J. Levy

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Governance & Grievance

Habsburg Policy and Italian Tyrol in the Eighteenth Century

By: Miriam J. Levy

Governance and Grievance touches on various aspects of Habsburg domestic policy, focusing on how the rulers influenced and were influenced by developments in both Italian and German Tyrol, and how they used to advantage the competing regional interests.

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Page Count

254

Publisher

Purdue University Press

Published Date

ISBN 10

0911198865

ISBN 13

9780911198867

Hans Jonas

The Integrity of Thinking

By: David J. Levy

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Hans Jonas

The Integrity of Thinking

By: David J. Levy

Setting Jonas's work in the historical and philosophical context of his life and times, Levy summarizes Jonas's original achievements in fields as apparently diverse as the history of ancient Gnosticism, the philosophical significance of biology, the problems of ethics in a technological age, and the mysteries of theology, while demonstrating the notable unity of theme and purpose that guided his various fields of inquiry." "Unlike the scattered works, anthologies, and essays that are currently available, Hans Jonas: The Integrity of Thinking provides a much-needed single, coherent overview of the various fields to which Jonas's attention was drawn, bringing out the unified, systematic quality of Jonas's philosophical approach."--BOOK JACKET.

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Page Count

180

Publisher

University of Missouri Press

Published Date

ISBN 10

0826213847

ISBN 13

9780826213846

The Royal Navy's Home Fleet in World War 2

By: J. Levy

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The Royal Navy's Home Fleet in World War 2

By: J. Levy

This book marks the first comprehensive history of Britain's naval bulwark, the Home Fleet. It illuminates the vital role that fleet played in preserving Britain as a base of operations against Hitler. We see portrayed the hard days of blockade, patrol, and battle that encompassed the Home Fleet's war. And we see how that war was made harder by weaknesses at the Admiralty and by the damaging interference of the Minister of Defence - Winston Churchill.

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Page Count

240

Publisher

Springer

Published Date

ISBN 10

0230511562

ISBN 13

9780230511569

Our Mother-Tempers

By: Marion J. Levy Jr.

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Our Mother-Tempers

By: Marion J. Levy Jr.

This book boldly states and deeply analyzes a commonplace observation about us all: our mothers play a powerful role in making us the kind of people we are. By the age of three, four, or five, virtually all children have learned to walk, talk, eat, sleep, control bodily functions, interact with other people, be male, or be female—insofar as these things are learned—from their mothers (or a mother surrogate who is female). Every mother has known and knows this. Most social analysts, according to the author, both know it and ignore it. If our mothers are asymmetrically influential in shaping our initial years, and our fathers usually in the background, what does it reveal about the social sources of human sex roles, including the universal precedence of males over females in all known societies? These are fundamental, normative, and often deeply emotional matters. Professor Levy seeks to consider them in a scientific spirit, clear the path for better understandings of the role of mothers, and inspire new research on early socialization. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1989.

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Page Count

274

Publisher

Univ of California Press

Published Date

ISBN 10

0520336070

ISBN 13

9780520336070

Our Mother-Tempers

By: Marion J. Levy

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Our Mother-Tempers

By: Marion J. Levy

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Page Count

274

Publisher

Univ of California Press

Published Date

ISBN 10

0520372220

ISBN 13

9780520372221

A Scout is Born

By: Naoko Takeuchi,Stuart J. Levy

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A Scout is Born

By: Naoko Takeuchi,Stuart J. Levy

Serena finds a mysterious talking cat and becomes the superhero Sailor Moon.

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Page Count

132

Publisher

TokyoPop

Published Date

ISBN 10

1892213117

ISBN 13

9781892213112

Oil Strategy And Politics, 1941-1981

By: Walter J. Levy

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Oil Strategy And Politics, 1941-1981

By: Walter J. Levy

In this book, the author reflects major stages in the principal history of oil from the beginning of World War II to 1981. He focuses on the significance of critical aspects of petroleum logistics and presents the strategic dimensions of oil.

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Page Count

282

Publisher

Routledge

Published Date

ISBN 10

0429724985

ISBN 13

9780429724985

Book's by J. Levy

Brands, Consumers, Symbols and Research

Brands, Consumers, Symbols and Research

Modernization and the Structure of Societies

Modernization and the Structure of Societies

International Litigation

International Litigation

The Comic Text

The Comic Text

Living with Television

Living with Television

Governance & Grievance

Governance & Grievance

Hans Jonas

Hans Jonas

The Royal Navy's Home Fleet in World War 2

The Royal Navy's Home Fleet in World War 2

Our Mother-Tempers

Our Mother-Tempers

Our Mother-Tempers

Our Mother-Tempers

A Scout is Born

A Scout is Born

Oil Strategy And Politics, 1941-1981

Oil Strategy And Politics, 1941-1981

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