J T Ozga's Books

Foucault, Power, and Education

By: Stephen J. Ball

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Foucault, Power, and Education

By: Stephen J. Ball

Foucault, Power, and Education invites internationally renowned scholar Stephen J. Ball to reflect on the importance and influence of Foucault on his work in educational policy. By focusing on some of the ways Foucault has been placed in relation to educational questions or questions about education, Ball highlights the relationships between Foucault's concepts and methods, and educational research and analysis. An introductory chapter offers a brief explanation of some of Foucault's key concerns, while additional chapters explore ways in which Ball himself has sought to apply Foucault's ideas in addressing contemporary educational issues. In this intensely personal and reflective text, Ball offers an interpretation of his Foucault--That is, his own particular reading of the Foucauldian toolbox. Ideal for courses in education policy and education studies, this valuable teaching resource is essential reading for any education scholar looking for a starting point into the literature and ideas of Foucault.

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194

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Routledge

Published Date

ISBN 10

0415895367

ISBN 13

9780415895361

Keywords in Education Policy Research

A Conceptual Toolbox

By: Andrew Wilkins,Steven J. Courtney,Nelli Piattoeva

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Keywords in Education Policy Research

A Conceptual Toolbox

By: Andrew Wilkins,Steven J. Courtney,Nelli Piattoeva

The field of education policy research is a dense, crowded space owing to its complicated relationship to different intellectual histories and the influence of various ontologies or 'turns'. To aid comprehension and clarity, this book describes the history, contribution and application of over 90 keywords in the field of education policy research. It is designed as a reference, learning and teaching tool to assist students, educators and researchers with: - complex learning and teaching; - wider and background reading and knowledge building; - critical scholarship and research; - interdisciplinary thinking and writing; and - theory development and application.

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278

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Policy Press

Published Date

ISBN 10

1447360095

ISBN 13

9781447360094

Global Education Inc.

New Policy Networks and the Neoliberal Imaginary

By: Stephen J. Ball

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Global Education Inc.

New Policy Networks and the Neoliberal Imaginary

By: Stephen J. Ball

Offers an account of contemporary trends in education reform and public sector governance, focusing on the increasing role of business and philanthropy in education service delivery and education policy and the emergence of new forms ofnetwork governance.

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185

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Routledge

Published Date

ISBN 10

1136632840

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9781136632846

The education debate (second edition)

By: Stephen J. Ball

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The education debate (second edition)

By: Stephen J. Ball

In this fully updated edition of The Education Debate, Stephen J. Ball guides us through a flood of government initiatives and policies concerning education over the past twenty years, showing how these policy interventions have changed the landscape and meaning of education, turned children into learners and parents into consumers, and played their part in the reformation of contemporary governance. Analyzing current policies and ideas around education from a sociological approach, he addresses issues of class, choice, globalization, race, and citizenship. The book will interest student teachers, other students of politics and social policy courses, and the general reader who wants to go beyond the simplistic analyses of newspapers.

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272

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Policy Press

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ISBN 10

1447306880

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9781447306887

Adult Physical Conditions

Intervention Strategies for Occupational Therapy Assistants

By: Amy J. Mahle,Amber L. Ward

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Adult Physical Conditions

Intervention Strategies for Occupational Therapy Assistants

By: Amy J. Mahle,Amber L. Ward

The go-to resource for class, clinical, and practice…now in full color! A team of noted OTA and OT leaders and educators deliver practical, in-depth coverage of the most common adult physical conditions and the corresponding evidence-based occupational therapy interventions. The authors blend theory and foundational knowledge with practical applications to OTA interventions and client-centered practice. This approach helps students develop the critical-thinking and clinical-reasoning skills that are the foundation for professional, knowledgeable, creative, and competent practitioners. New & Updated! Content that incorporates language from the 4th Edition of the Occupational Therapy Practice Framework and aligns with the latest ACOTE standards New & Updated! Full-color, contemporary photographs that reflect real clients and OT practitioners in diverse practice settings New Chapters! Occupational Justice for Diverse and Marginalized Populations, Motor Control and Neurotherapeutic Approaches, Sexual Activity and Intimacy, Dementia: Understanding and Management, and The Influence of Aging on Occupational Performance “Evidence-Based Practice,” highlights recent research articles relevant to topics in each chapter, reinforcing the evidence-based perspective presented throughout the text. “Putting It All Together: Sample Treatment and Documentation” uses evaluation, treatment, and documentation based on one relevant case from each diagnosis chapter to connect what students are learning in the classroom and the lab to real-world, skilled, client-centered care. “Technology & Trends” highlights new and relevant technology or treatment trends and also shows how common technologies may be used in unique ways. Client examples provide context for how the conditions impact function and how to consider the person when doing an intervention. “Case Studies” based on real-life examples illustrate important learning points and feature questions to develop critical-thinking and problem-solving skills. Review questions at the end of each chapter assess progress, knowledge, and critical thinking while offering practice with certification-style questions.

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2626

Publisher

F.A. Davis

Published Date

ISBN 10

1719648492

ISBN 13

9781719648493

Education Policy and Social Class

The Selected Works of Stephen J. Ball

By: Stephen J. Ball

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Education Policy and Social Class

The Selected Works of Stephen J. Ball

By: Stephen J. Ball

This book brings together in one place Stephen Ball's key writings. Drawing on over 20 years' work, Professor Ball has selected his most seminal work - from education policy and sociology to his work on education and social class.

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308

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Psychology Press

Published Date

ISBN 10

0415363985

ISBN 13

9780415363983

Gender, Race and the National Education Association

Professionalism and its Limitations

By: Wayne J. Urban

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Gender, Race and the National Education Association

Professionalism and its Limitations

By: Wayne J. Urban

Urban presents the NEA in its historical context, turning a fair and clear eye on this powerful and controversial organization, and using this context to both criticize and commend. The culmination of a three decade long study, this unique volume presents an unusually thorough and much needed holistic view of the NEA.

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1372

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Routledge

Published Date

ISBN 10

1000144240

ISBN 13

9781000144246

Education plc

Understanding Private Sector Participation in Public Sector Education

By: Stephen J. Ball

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Education plc

Understanding Private Sector Participation in Public Sector Education

By: Stephen J. Ball

Is the privatisation of state education defendable? Did the public sector ever provide a fair education for all learners? In Education plc, Stephen Ball provides a comprehensive, analytic and empirical account of the privatisation of education. He questions the kind of future we want for education and what role privatisation and the private sector may have in that future. Using policy sociology to describe and critically analyse changes in policy, policy technologies and policy regimes, he looks at the ethical and democratic impacts of these changes and raises the following questions: Is there a legitimacy for privatisation based on the convergence of interests between business and the ‘third way’ state? Is the extent and value of private participation in public education misunderstood? How is the selling of private company services linked to the remodelling of schools? Why have the technical and political issues of privatisation been considered but ethical issues almost totally neglected? What is happening here, beyond mere technical changes in the form of public service delivery? Is education policy being spoken by new voices? Drawing upon extensive documentary research and interviews with senior executives from the leading ‘education services industry’ companies, the author challenges preconceptions about privatisation. He concludes that blanket defence of the public sector as it was, over and against the inroads of privatisation, is untenable, and that there is no going back to a past in which the public sector as a whole worked well and worked fairly in the interests of all learners, because there was no such past. This book breaks new ground and builds on Stephen Ball’s previous work on education policy. It should appeal to those researching and studying in the fields of social policy, policy analysis, sociology of education, education research and social economics.

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208

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Routledge

Published Date

ISBN 10

1134148992

ISBN 13

9781134148998

New Developments in Combustion Research

By: William J. Carey

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New Developments in Combustion Research

By: William J. Carey

Combustion or burning is an exothermic reaction between a substance and a gas to release heat. Combustion normally occurs in oxygen (often in the form of gaseous O2 ) to form oxides, However, combustion can also take place in other gases like chlorine. The products of such reactions usually include water (H2 O) as well as carbon monoxide (CO) or carbon dioxide (CO2 ), or both. Other by-products, such as partially reacted fuel and elemental carbon (C), may generate visible smoke and soot. This book presents leading research from around the world in this frontal field.

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266

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Nova Publishers

Published Date

ISBN 10

1594548269

ISBN 13

9781594548260

Degrees of Choice

Class, Race, Gender and Higher Education

By: Diane Reay,Miriam E. David,Stephen J. Ball

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Degrees of Choice

Class, Race, Gender and Higher Education

By: Diane Reay,Miriam E. David,Stephen J. Ball

An account of the overlapping effects of social class, ethnicity and gender in the process of choosing which university to attend. The shift from an elite to a mass system has been accompanied by much political rhetoric about widening access, achievement-for-all and meritocratic equalisation.

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196

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Trentham Books

Published Date

ISBN 10

1858563305

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9781858563305

Edu.net

Globalisation and Education Policy Mobility

By: Stephen J. Ball,Carolina Junemann,Diego Santori

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Edu.net

Globalisation and Education Policy Mobility

By: Stephen J. Ball,Carolina Junemann,Diego Santori

Edu.net builds upon, and extends, a series of research studies of education policy networks and global policy mobilities. It draws on comprehensive data resulting from a Leverhulme Trust research study focused on Africa, and a study funded by the British Academy focused on India, which explored the way in which global actors and organisations bring policy ideas to bear and are joined up in a global education policy network. This timely and cutting-edge new work develops concepts, analyses and methods deployed in Education Plc (2008), Networks, New Governance and Education (2012) and Global Education Inc. (2012). The research is framed by an elaboration of Network Ethnography, an innovative method of policy research. Edu.net presents the substantive findings of the authors’ research by focusing on various kinds of policy movement – people, ideas, practices, methods, money. The book is about both global education policy and ways of researching policy in a global setting. It is an essential read for policy analysts, educational academic researchers and postgraduate education students alike.

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167

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Routledge

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ISBN 10

131724785X

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9781317247852

Identity Politics at Work

Resisting Gender, Gendering Resistance

By: Jean Helms Mills,Albert J. Mills,Robyn Thomas

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Identity Politics at Work

Resisting Gender, Gendering Resistance

By: Jean Helms Mills,Albert J. Mills,Robyn Thomas

Focusing on gender and ways of understanding resistance, this book attends to the current debate of compliance versus resistance, offering progressive understandings and highlighting strategies needed for organizational survival.

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212

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Routledge

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ISBN 10

0415655080

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9780415655088

The Education Debate

By: Ball, Stephen J.

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The Education Debate

By: Ball, Stephen J.

Education policy in England is constantly evolving and becoming increasingly incoherent and it is therefore becoming harder to keep up with, and make sense of, all the changes. This bestselling book looks at the role of the UK as a social laboratory for global education policy. Covering key concepts, it then examines new areas, including: • Global education policy mobility • Edu-business and philanthropy as policy actors • Marketisation of education • Increase in performance gap • Poverty and austerity • Impact of COVID-19 on schools and in education policy • New forms of governance This extensively updated fourth edition by the key author in the field will maintain its place as the most important text on education policy and makes essential reading for all students and anyone interested in education policy more generally.

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288

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Policy Press

Published Date

ISBN 10

1447339304

ISBN 13

9781447339304

The Education Debate

By: Stephen J. Ball

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The Education Debate

By: Stephen J. Ball

Education policy is hard to keep track of... a problem that this book solves. In this updated edition, Ball examines new areas of focus, including the increased interest of business in education and the impact of austerity and precarity.

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288

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Policy Press

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ISBN 10

1447360133

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9781447360131

The SAGE International Handbook of Educational Evaluation

By: Katherine Ryan,J. Bradley Cousins

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The SAGE International Handbook of Educational Evaluation

By: Katherine Ryan,J. Bradley Cousins

Bringing together the expertise of top evaluation leaders from around the world, The SAGE International Handbook of Educational Evaluation addresses methods and applications in the field, particularly as they relate to policy- and decision-making in an era of globalization. The comprehensive collection of articles in the Handbook compels readers to consider globalization influences on educational evaluation within distinct genres or families of evaluation approaches. Key Features Discusses substantive issues surrounding globalization, and its implication for educational policy and practice and ultimately evaluation; Includes state-of-the-art theory chapters and method chapters within scientific, accountability-oriented, learning-oriented, and political genres of evaluation approaches; Provides real-world case exemplar chapters to illustrate core concepts within genres; Extends dialogue on controversial topics and contemporary educational evaluation tensions in the context of globalization; Summarizes, by means of an integration chapter, the issues, tensions and dilemmas confronting educational evaluators in an era of globalization. Serving as a state-of-the-art resource on educational evaluation, this volume is designed for graduate students, evaluation scholars and researchers and professional evaluation practitioners with an interest in educational program and policy evaluation.

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872

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SAGE Publications

Published Date

ISBN 10

1483343456

ISBN 13

9781483343457

Politics and Policy Making in Education

Explorations in Sociology

By: Stephen J. Ball

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Politics and Policy Making in Education

Explorations in Sociology

By: Stephen J. Ball

Based on interviews with key actors in the policy-making process, this book maps the changes in education policy and policy making in the Thatcherite decade. The focus of the book is the 1988 Education Reform Act, its origins, purposes and effects, and it looks behind the scenes at the priorities of the politicians, civil servants and government advisers who were influential in making changes. Using direct quotations from senior civil servants and former secretaries of state it provides a fascinating insight into the way in which policy is made. The book focuses on real-life political conflicts, examining the way in which education policy was related to the ideal of society projected by Thatcherism. It looks in detail at the New Right government advisers and think tanks; the industrial lobby, addressing issues such as the National Curriculum, national testing and City Technical Colleges. The author sets these important issues within a clear theoretical framework which illuminates the whole process of policy making.

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250

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Routledge

Published Date

ISBN 10

1136670521

ISBN 13

9781136670527

Networks, New Governance and Education

By: Stephen J. Ball,Carolina Junemann

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Networks, New Governance and Education

By: Stephen J. Ball,Carolina Junemann

This topical book uses network analysis and interviews with key actors to address the changes in education, with a focus on education and the role of new philanthropy.

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177

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Policy Press

Published Date

ISBN 10

1847429793

ISBN 13

9781847429797

Foucault as Educator

By: Stephen J. Ball

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Foucault as Educator

By: Stephen J. Ball

This book considers Foucault as educator in three main ways. First, through some consideration of what his work says about education as a social and political practice. That is, education as a form of what Allen (2014) calls benign violence – which operates through mundane, quotidian disciplinary technologies and expert knowledges which together construct a ‘pedagogical machine’. Second, through an exploration of his ‘method’ as a form of critique. That is, as a way of showing that things are ‘not as necessary as all that’, a way of addressing what is intolerable. This suggests that critique is education of a kind. Third, through a discussion of some of Foucault's later work on subjectivity and in particular on ‘the care of the self’ or what we might call ‘a pedagogy of the self’. Each chapter introduces and discusses some relevant examples from educational settings to illustrate and enact Foucault’s analytics.

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104

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Springer

Published Date

ISBN 10

3319503022

ISBN 13

9783319503028

The Micro-Politics of the School

Towards a Theory of School Organization

By: Stephen J. Ball

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The Micro-Politics of the School

Towards a Theory of School Organization

By: Stephen J. Ball

Stephen Ball’s micro-political theory of school organization is a radical departure from traditional theories. He rejects a prescriptive ‘top down’ approach and directly addresses the interest and concerns of teachers and current problems facing schools. In doing so he raises question about the adequacy and appropriateness of the existing forms of organizational control in schools. Through case studies and interviews with teachers, the book captures the flavour of real conflicts in schools – particularly in times of falling rolls, change of leadership or amalgamations – when teachers’ autonomy seems to be at stake.

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330

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Routledge

Published Date

ISBN 10

1136670599

ISBN 13

9781136670596

The Right Price

A Value-Based Prescription for Drug Costs

By: Peter J. Neumann,Joshua T. Cohen,Daniel A. Ollendorf

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The Right Price

A Value-Based Prescription for Drug Costs

By: Peter J. Neumann,Joshua T. Cohen,Daniel A. Ollendorf

The US prescription drug business is a $500 billion industry whose rising prices carry profound consequences for patients, caregivers, employers and taxpayers across the nation. In the United States, average prices of leading brand-name drugs are two to four times higher than prices charged in other wealthy countries, raising questions as to what Americans are getting for the extra expense. On the other hand, healthy industry returns have arguably fueled life-saving innovation. With the advent of ever more targeted and powerful treatments, including cell- and gene-based therapies with multi-million-dollar price tags, the need for sensible drug pricing policies will only intensify. The Right Price sheds light on the controversial topic of drug pricing by providing an accessible guide to pharmaceutical markets and analytic techniques used to measure the value of drug therapies. It illustrates the need for value-based pricing through real-life stories of patients and their experiences with the drug industry and explains why simple solutions like price controls and the importation of cheaper drugs from other countries are problematic. This volume describes how researchers and policy makers have pursued drug valuation efforts in the past, and lays out a series of recommendations, based on years of shared author experience serving on national drug policy platforms, for how to further improve pharmaceutical value assessment in the United States. With unique industry insights and clear narrative, The Right Price unveils why the pricing of drugs continues to be so challenging and how public and private officials can create more informed policies to achieve the right balance between drug pricing and value.

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312

Publisher

Oxford University Press

Published Date

ISBN 10

0197512909

ISBN 13

9780197512906

The education debate (second edition)

By: Ball, Stephen J.

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The education debate (second edition)

By: Ball, Stephen J.

Education was a key political issue for New Labour (1997-2010) and continues to be so under the Coalition government (2010-). It is seen as a crucial factor in ensuring economic productivity and competitiveness, in generating social mobility and tackling social inequality - but are these goals either feasible or compatible? In this fully updated edition of this bestselling book, Stephen J. Ball, a leading author in the field, guides us through the flood of government initiatives and policies of the past 20 years, including the Academies programme, parental choice, Free schools, National Curriculum and teaching standards. He looks at how these policy interventions have changed the landscape and meaning of education, turned children into 'learners' and parents into 'consumers', and played their part in the re-formation of contemporary governance. This authoritative and accessible book uses Ball's sociological approach to the analysis of current policies and ideas around education to address issues of class, choice, globalisation, race and citizenship, as well as the conflicting needs of children and families on the one hand and the economy and the state on the other.

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335

Publisher

Policy Press

Published Date

ISBN 10

1447309464

ISBN 13

9781447309468

Catholic Education: Distinctive and Inclusive

By: J. Sullivan

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Catholic Education: Distinctive and Inclusive

By: J. Sullivan

How coherent is the claim that Catholic education is both distinctive and inclusive? This question, so crucial, both for the adequate articulation of a raison d'être for Catholic schools all over the world and also for the promotion of their healthy functioning, has not hitherto been addressed critically. Here it receives penetrating analysis and constructive resolution in a comprehensive treatment that integrates theological, philosophical and educational perspectives. The argument draws on wide-ranging scholarship, offering new insights into the relevance for Catholic education of thinkers whose work has been relatively neglected. The advance in understanding of how distinctiveness relates to inclusiveness is underpinned by the author's lengthy experience of teaching and leadership in Catholic schools; it is further informed by his extended and continuing dialogue with Catholic educators at all levels and in many different countries.

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260

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Springer Science & Business Media

Published Date

ISBN 10

9401709882

ISBN 13

9789401709880

Making Spaces: Citizenship and Difference in Schools

By: T. Gordon,J. Holland,E. Lahelma

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Making Spaces: Citizenship and Difference in Schools

By: T. Gordon,J. Holland,E. Lahelma

This book uses an ethnographic, cross-cultural approach to study everyday life in secondary schools in London and Helsinki. Employing a metaphor of dance, it explores the relationship between the official school (correct steps), the informal school (improvised steps) and the physical school (the ballroom). Practices and processes of differentiation, marginalisation and of co-operation are explored in relation to gender and its intersections with social class and ethnicity. The concluding question 'who are the wallflowers?' is addressed through a critique of New Right politics and policies in education.

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242

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Springer

Published Date

ISBN 10

0230287972

ISBN 13

9780230287976

Leukaemia Diagnosis

By: Barbara J. Bain,Mike Leach

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Leukaemia Diagnosis

By: Barbara J. Bain,Mike Leach

Leukaemia Diagnosis Authoritative reference on classifying and diagnosing leukaemia, with practical guidance on using various laboratory techniques included Leukaemia Diagnosis is a practical reference on the principles of leukaemia diagnosis and classification that illustrates and explains in a user-friendly way how different laboratory techniques are used to achieve an accurate interpretation. To aid in reader comprehension, over 300 high quality full colour digital images of abnormal cells in leukaemia and lymphoma are included, supplemented by histological, cytogenetic and immunophenotyping images. This newly revised and updated Sixth Edition includes recent developments, highlights the growing importance of molecular genetics, and incorporates the recent 5th edition of the WHO guidelines and the International Consensus Classification for leukaemia diagnosis and classification throughout the text. Information on cytogenetic and molecular genetic abnormalities in leukaemia is also included, along with characteristic immunophenotypic characteristics of different categories of leukaemia. Written by world-renowned authors in the field, Barbara Bain and Mike Leach, Leukaemia Diagnosis covers sample topics such as: The nature of leukaemia, cytology, cytochemistry, and the morphological classification of acute leukaemia, with an index of commonly used abbreviations Immunophenotyping and cytogenetic/molecular genetic analysis, and integration of morphological, immunophenotypic and genetic information with the WHO classifications Acute lymphoblastic leukaemia, acute leukaemia of ambiguous lineage, and the myelodysplastic syndromes and myelodysplastic/myeloproliferative neoplasms Chronic myeloid leukaemias, lymphoid leukaemias of mature B, T, and natural killer cells, and leukaemia diagnosis in resource-poor countries The Sixth Edition of Leukaemia Diagnosis is a highly valuable resource for trainee haematologists and laboratory scientists in haematology and related disciplines. The text also serves as a useful reference and teaching aid for those who already have expertise in this field.

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660

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394218605

ISBN 13

9781394218608

Rethinking Universities

The Social Functions of Higher Education

By: Sally Baker,Brian J. Brown

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Rethinking Universities

The Social Functions of Higher Education

By: Sally Baker,Brian J. Brown

Most people who work and study in universities will be aware that they are changing. Yet few have so far grasped the extent of this change or have attempted to put it in a coherent intellectual framework. This volume provides new ways to understand how the university workforce in developed nations is being encouraged to change itself, and how the social role of these institutions has shifted from places of higher learning toward being agents for social change and the promotion of human welfare. Moreover the demands that are being placed on institutions and the kinds of graduates they are required to produce has changed too, with the emphasis on a new brand of vocationalism and a reinvigorated focus on 'skills' and 'employability'. This volume provides a theoretically informed, philosophically sophisticated account of what universities in developed nations are being encouraged to do, and the impact this has on their staff, students and the societies of which they are a part.

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191

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

144117060X

ISBN 13

9781441170606

Modern Epidemiology

By: Timothy L. Lash,Tyler J. VanderWeele,Sebastien Haneause,Kenneth Rothman

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Modern Epidemiology

By: Timothy L. Lash,Tyler J. VanderWeele,Sebastien Haneause,Kenneth Rothman

Now in a fully revised Fourth Edition, Modern Epidemiology remains the gold standard text in this complex and evolving field. This edition continues to provide comprehensive coverage of the principles and methods for the design, analysis, and interpretation of epidemiologic research. Featuring a new format allowing space for margin notes, this edition • Reflects both the conceptual development of this evolving science and the increasing role that epidemiology plays in improving public health and medicine. • Features new coverage of methods such as agent-based modeling, quasi-experimental designs, mediation analysis, and causal modeling. • Updates coverage of methods such as concepts of interaction, bias analysis, and time-varying designs and analysis. • Continues to cover the full breadth of epidemiologic methods and concepts, including epidemiologic measures of occurrence and effect, study designs, validity, precision, statistical interference, field methods, surveillance, ecologic designs, and use of secondary data sources. • Includes data analysis topics such as Bayesian analysis, probabilistic bias analysis, time-to-event analysis, and an extensive overview of modern regression methods including logistic and survival regression, splines, longitudinal and cluster-correlated/hierarchical data analysis, propensity scores and other scoring methods, and marginal structural models. • Summarizes the history, specialized aspects, and future directions of topical areas, including among others social epidemiology, infectious disease epidemiology, genetic and molecular epidemiology, psychiatric epidemiology, injury and violence epidemiology, and pharmacoepidemiology.

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1340

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975166280

ISBN 13

9781975166281

Market Response Models: Econometric and Time Series Analysis

By: Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz

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Market Response Models: Econometric and Time Series Analysis

By: Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz

This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.

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389

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Springer Science & Business Media

Published Date

ISBN 10

9400910738

ISBN 13

9789400910737

Education in a New South Africa

By: Robert J. Balfour

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Education in a New South Africa

By: Robert J. Balfour

A collaborative series with the University of Cambridge Faculty of Education highlighting leading-edge research across Teacher Education, International Education Reform and Language Education.

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Page Count

297

Publisher

Cambridge University Press

Published Date

ISBN 10

1107447291

ISBN 13

9781107447295

Book's by J T Ozga

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