Ivan Chermayeff's collages suggest personalities that grow out of envelopes and stamps, letterheads and labels, pebbles and Polaroids, all magically transformed into eyes, noses, mouths, ears and earrings, hats, and cigarettes. Some are sad, some angry, some comic, yet all are engaging and inventive. For anyone who likes to look beyond the obvious, this book is a source of endless amusement and inspiration.
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
The only children’s book by the author of Slaughterhouse-Five “spins the Nativity tale in a cerebral, humanist direction” (The New York Times Book Review). Sun Moon Star is the story of the birth of Jesus—as told by Kurt Vonnegut. This children’s book takes the newborn Jesus’ perspective, offering beautiful and insightful descriptions of the world from someone newly born into it. In this book, we follow Jesus and meet the people most important to his life—presented in new and surprising ways. A powerful departure from Vonnegut’s more adult work, Sun Moon Star gives readers a rare glimpse of the writer’s talent in a format that’s unique and unexpected. This book’s well-crafted simplicity is sure to make it a favorite—with both children and adult readers who are Vonnegut fans. “Vonnegut tells the story of the Nativity in his own original style that’s both delightful and charming. Complete with illustrations, this is a read suitable for both children and adults alike.”—The Bookbag, UK “It’s Vonnegut’s descriptions of the sheer newness of human experience (the child’s ‘fourth dream was simply green. It had never seen/ green/ before’) that make this an intriguing and memorable perspective on the Incarnation.”—Publishers Weekly
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Works from France's Musee National des Arts et Traditions Populaires introduce seventeen shapes and the many ways they can be used and expressed by artists and craftsmen. Each shape is listed in English, French, Spanish, German, and Italian.
Ivan Chermayeff's collages suggest personalities that grow out of envelopes and stamps, letterheads and labels, pebbles and Polaroids, all magically transformed into eyes, noses, mouths, ears and earrings, hats, and cigarettes. Some are sad, some angry, some comic, yet all are engaging and inventive. For anyone who likes to look beyond the obvious, this book is a source of endless amusement and inspiration.
Works from France's Musee National des Arts et Traditions Populaires introduce seventeen shapes and the many ways they can be used and expressed by artists and craftsmen. Each shape is listed in English, French, Spanish, German, and Italian.
Design is a necessity, not something merely desirable if it can be afforded after material costs are covered. Design is a process that permeates every aspect and phase of man's works, not a last-step polishing of the surface. This has at last been recognized at nearly every level of modern society, including now the federal level: "Design Necessity" was prepared for presentation to the First Federal Design Assembly, sponsored by the National Endowment on the Arts and the Federal Council on the Arts & Humanities, and scheduled to convene in Washington in April 1973 under the aegis of the Presidential presence.The coauthors of this book are two of America's best-known writers on the design process, and they are themselves active designers. In their role as program cochairmen of the Assembly, they focus its scope and goals as follows: "The Assembly will examine the necessity of design in visual communications, in architecture, in interiors, and in environmental planning. It will consider design as an instrument of organization, a medium for persuasion, a means of relating objects to people, a method for improving safety and efficiency, and a way of coping with the complexity of contemporary Federal agency assignments."The Assembly's emphasis, in other words, is on design "performance" in response to human needs."Moreover, the emphasis is on "demonstrable" design performance...."The aim of the First Federal Design Assembly is to present a clear and compelling view of design as a process. For in Government today that process is crucial."The book documents these assertions: there are sound, proven criteria for judging design effectiveness; design is an urgent requirement, not a cosmetic addition; design can save money; it can save time; it enhances communication; it simplifies use, simplifies manufacture, simplifies maintenance; the design necessity is recognizably present in projects ranging in scale and complexity from a postage stamp to a highway system; the absence of design is a hazardous kind of design "(not" to design is to suffer the costly consequences of design by default); on any given project, designers and government officials have the same basic goal--performance; and effective design of public services is itself an essential public service.Criteria for the design necessity are illustrated in the book by case studies of federal projects that work because they were designed to work. These case studies deal with significant aspects of design not visible on the surface and explain how problems were solved.
The only children’s book by the author of Slaughterhouse-Five “spins the Nativity tale in a cerebral, humanist direction” (The New York Times Book Review). Sun Moon Star is the story of the birth of Jesus—as told by Kurt Vonnegut. This children’s book takes the newborn Jesus’ perspective, offering beautiful and insightful descriptions of the world from someone newly born into it. In this book, we follow Jesus and meet the people most important to his life—presented in new and surprising ways. A powerful departure from Vonnegut’s more adult work, Sun Moon Star gives readers a rare glimpse of the writer’s talent in a format that’s unique and unexpected. This book’s well-crafted simplicity is sure to make it a favorite—with both children and adult readers who are Vonnegut fans. “Vonnegut tells the story of the Nativity in his own original style that’s both delightful and charming. Complete with illustrations, this is a read suitable for both children and adults alike.”—The Bookbag, UK “It’s Vonnegut’s descriptions of the sheer newness of human experience (the child’s ‘fourth dream was simply green. It had never seen/ green/ before’) that make this an intriguing and memorable perspective on the Incarnation.”—Publishers Weekly
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