For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
Now available in its first Canadian edition, Consumer Behaviour provides the most comprehensive overview of consumer behaviour available, demonstrating how key theories and cutting-edge research impact today's marketing professionals. Designed for mid-year university business and marketing courses, the book takes a micro to macro approach, introducing students to the individual consumer--including what affects decision-making, learning, perception, attitudes, personality, and motivation--before zooming out to the bigger picture of consumers in society as a whole, placing a wider lens on groups, social processes, culture, and repeat purchasing behaviour. This brand-new Canadian adaptation offers real-life Canadian examples, statistics, and research. Balancing its Canadian perspective is a wealth of international content to ensure students receive the full global picture of consumerism. Engaging and accessible, Consumer Behaviour, 1Ce balances theory and practice, guiding students into the inner workings of what influences consumers and how marketing can make a difference."--
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the complexity and unpredictability of their consumption behaviour - their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines including sociology and economics to support its arguments.
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
`The major strength of this book is its exhaustive and readable review of standard theoretical perspectives which are supplemented with the latest research findings.... Assembling this volume was likely a meticulous and iterative process for both the editors and contributors, but the effort makes this Second Edition a worthwhile read and reference' - Management Revue This totally revised edition of the bestselling text provides a comprehensive, international perspective of the consequences of internationalization for the management of people across borders. Based on feedback from lecturers and students, as well as careful consideration of the changing needs of relevant courses, this latest edition contains many new chapters to offer students an up-to-date and thorough understanding of the essential elements of international Human Resource Management. While due attention is paid to expatriate management, the text also includes chapters on the role of HRM in internationalization, the link between strategy, structure and HRM in MNCs and the role of HRM in mergers and acquisitions. In addition, a discussion of comparative HRM, and international and comparative industrial relations forms a major part of this book. The book is truly international, both in its outlook and in its author base. Authors, all experts and active researchers in their respective fields, use examples from all over the world and their chapters supplement classic theories and models with cutting-edge research and developments. All chapters are part of a carefully constructed framework and together provide a coherent picture of the field of International HRM. This new edition also includes student discussion questions, further reading sections and a glossary. It will continue to be essential reading for students of human resource management, international business and international strategy.
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the complexity and unpredictability of their consumption behaviour - their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines including sociology and economics to support its arguments.
For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.
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