Four more inspirational love stories from the authors who brought you the #1 Best Selling Fairfield Amish Romance - Volume 1 Katie's First Social by Elanor Miller - Katie has waited years for her first social, but when disaster strikes, she fears all is lost until something unexpected happens New Beginnings by Diane Burkholder - A story of lost love, starting over, and ultimately finding true love. Amish Love Letters by Susan Vail - Matthew has spent his life writing love letters to the girl he planned to marry, but God may have other plans. Redeemed by Isabell Weaver - A story about being redeemed int he eyes of God and man.
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
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