Irving Rein PhD's Books

The Sports Strategist

Developing Leaders for a High-Performance Industry

By: Irving Rein PhD,Ben Shields,Adam Grossman

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The Sports Strategist

Developing Leaders for a High-Performance Industry

By: Irving Rein PhD,Ben Shields,Adam Grossman

Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus on identifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm students with the combination of the necessary tools to help them make better strategic decisions. Students will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not. The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

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Page Count

404

Publisher

Oxford University Press

Published Date

ISBN 10

0190206179

ISBN 13

9780190206178

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

By: Ben Ryan Shields,Philip Kotler,Irving Rein

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

By: Ben Ryan Shields,Philip Kotler,Irving Rein

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

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McGraw-Hill Education

Published Date

ISBN 10

0071454098

ISBN 13

9780071454094

The Sports Strategist

Developing Leaders for a High-Performance Industry

By: Irving Rein PhD,Ben Shields,Adam Grossman

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The Sports Strategist

Developing Leaders for a High-Performance Industry

By: Irving Rein PhD,Ben Shields,Adam Grossman

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

404

Publisher

Oxford University Press

Published Date

ISBN 10

0190206179

ISBN 13

9780190206178

Book's by Irving Rein PhD

The Sports Strategist

The Sports Strategist

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Sports Strategist

The Sports Strategist

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