Irene Etzkorn's Books

Simple

Conquering the Crisis of Complexity

By: Alan Siegel,Irene Etzkorn

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Simple

Conquering the Crisis of Complexity

By: Alan Siegel,Irene Etzkorn

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is Simple.

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Page Count

141

Publisher

Twelve

Published Date

ISBN 10

145550968X

ISBN 13

9781455509683

Simple

Conquering the Crisis of Complexity

By: Siegel Alan M Etzkorn Irene

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Simple

Conquering the Crisis of Complexity

By: Siegel Alan M Etzkorn Irene

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: -Why the Flip camera became roadkill in the wake of the iPhone -What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue -How OXO designed a measuring cup that sold a million units in its first 18 months on the market -Where Target got the idea for their "ClearRX" prescription system -How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.

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Page Count

128

Published Date

ISBN 10

145550999X

ISBN 13

9781455509997

Simple

Conquering the Crisis of Complexity

By: Alan Siegel,Irene Etzkorn

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Simple

Conquering the Crisis of Complexity

By: Alan Siegel,Irene Etzkorn

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N/A

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Solve jigsaw puzzle

Age

Page Count

141

Publisher

Twelve

Published Date

ISBN 10

145550968X

ISBN 13

9781455509683

Anne's World

A New Century of Anne of Green Gables

By: Irene Gammel,Benjamin Lefebvre

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Anne's World

A New Century of Anne of Green Gables

By: Irene Gammel,Benjamin Lefebvre

The recent 100 year anniversary of the first publication of L.M. Montgomery's Anne of Green Gables has inspired renewed interest in one of Canada's most beloved fictional icons. The international appeal of the red-haired orphan has not diminished over the past century, and the cultural meanings of her story continue to grow and change. The original essays in Anne's World offer fresh and timely approaches to issues of culture, identity, health, and globalization as they apply to Montgomery's famous character and to today's readers. In conversation with each other and with the work of previous experts, the contributors to Anne's World discuss topics as diverse as Anne in fashion, the global industry surrounding Anne, how the novel can be used as a tool to counteract depression, and the possibility that Anne suffers from Fetal Alcohol Syndrome. Anne in translation and its adaptation for film and television are also considered. By establishing new ways to examine one of popular culture's most beloved characters, the essays of Anne's World demonstrate the timeless and ongoing appeal of L.M. Montgomery's writing.

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Page Count

297

Publisher

University of Toronto Press

Published Date

ISBN 10

1442698691

ISBN 13

9781442698697

Simple

By: Alan Siegel,Irene Etzkorn

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Simple

By: Alan Siegel,Irene Etzkorn

Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

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Age

Page Count

237

Publisher

Random House Business Books

Published Date

ISBN 10

1847940951

ISBN 13

9781847940957

Book's by Irene Etzkorn

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Anne's World

Anne's World

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