This book provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy.
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking. The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating. This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.
This book provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy.
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
The activities in How to Dazzle at Reading will help pupils to: understand and use a variety of decoding techniques; discriminate between sounds in words; learn letters and letter combinations; and read words by sounding out and blending the sounds. The pupils practise: identifing the sounds they hear at the start and end of specified words; the sounds of short and long vowels; identifing which words have a short 'oo' and which words have a long 'oo'; identifing words which rhyme with a specified word; filling in gaps in sentences and paragraphs; changing the meaning of a word by changing its 'end' sound; splitting up compound words into their components; and scanning texts.
In this thorough revision of their practical, carefully researched book, the Goldenbergs focus on "doing" family therapy with different types of families, including single-parent-led families, blended families, cohabiting heterosexual couples, gay and lesbian couples, dual-career families, and ethnically diverse minority families. The authors examine current family structures and living arrangements, detail common problem areas from a family systems perspective, and offer intervention guidelines for working effectively with each family type.
This volume describes preparation and properties of the enormous number of molybdenum oxide sulfide ions. The monomeric anions display an impressive range of colors - yellow to a deep reddish orange - which in 1826 fascinated Berzelius. Nowadays, however, the stimulus for research and development springs from bioinorganic chemistry. Numerous molybdenum chalcogenide halides are known: the most investigated have been those containing Mo6 clusters. In addition, the volume contains the binary molybdenum selenides; of these, the most important is the heavily studied MoSe2. Among the molybdenum dichalcogenides, MoSe2 shows the most promising photoelectrochemical properties, making it attractive for use in electrochemical solar cells. All binary molybdenum selenides reversibly intercalate a variety of metals - of importance for use in rechargeable batteries.
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