Ira Neimark's Books

Crossing Fifth Avenue to Bergdorf Goodman

An Insider's Account on the Rise of Luxury Retailing

By: Ira Neimark

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Crossing Fifth Avenue to Bergdorf Goodman

An Insider's Account on the Rise of Luxury Retailing

By: Ira Neimark

From pageboy at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th Street & Fifth Avenue, he had just turned 17. Mary Martin, the toast of Broadway, sang at Bonwit's exclusive 721 Club Christmas cocktail party where young Ira, in a snug bellhop uniform, greeted the rich and famous. Four decades later, as the new CEO of Bergdorf Goodman (located across the street on Fifth Avenue), he transformed the store from an 'old, dull, expensive and intimidating store', into a 'young, exciting expensive and intimidating store' that became first in luxury and glamour! Among his stunning achievements: the re-introduction of the Paris couture in the United States, unique showcasing of great Italian and French designers, developing the best new Americans -- and throwing fabulous parties and events featuring haute couture that lit the spark for Bergdorf's revival. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the 'lessons learned' that made Ira Neimark a legendary success in the business. It is replete with intriguing, personal stories about famous people known around the world, among them Princess Diana, Salvador Dali, Jacqueline Kennedy Onassis, John Lennon and Yoko Ono, Donald Trump, and Margaret Thatcher. And there are insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estee Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the 'last man standing' among the greats of fashion retailing -- lessons that continue to compel leading multi-national companies to seek his counsel.

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Page Count

308

Publisher

SP Books

Published Date

ISBN 10

1561712086

ISBN 13

9781561712083

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

By: Ira Neimark

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The Rise of Fashion and Lessons Learned at Bergdorf Goodman

By: Ira Neimark

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

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Page Count

319

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1501360779

ISBN 13

9781501360770

Crossing Fifth Avenue to Bergdorf Goodman

An Insider's Account on the Rise of Luxury Retailing

By: Ira Neimark

Write a review Read reviews Take a Quiz Solve Book Puzzle

Crossing Fifth Avenue to Bergdorf Goodman

An Insider's Account on the Rise of Luxury Retailing

By: Ira Neimark

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

308

Publisher

SP Books

Published Date

ISBN 10

1561712086

ISBN 13

9781561712083

Book's by Ira Neimark

Crossing Fifth Avenue to Bergdorf Goodman

Crossing Fifth Avenue to Bergdorf Goodman

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

Crossing Fifth Avenue to Bergdorf Goodman

Crossing Fifth Avenue to Bergdorf Goodman

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