Ilkka A. Ronkainen's Books

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global—from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one’s territory. Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation. Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.

Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

This book constitutes a timely compilation of work addressing marketing inan uncertain world, competition from emerging and re-emerging markets, global sourcing, and the meeting of old and new global challenges. The context of international business has evolved over the years, and has always reflected the climate of the time.

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.

Book's by Ilkka A. Ronkainen

International Business

International Business

International Marketing

International Marketing

International Business

International Business

Global Business

Global Business

The Global Marketing Imperative

The Global Marketing Imperative

Emerging Trends, Threats, and Opportunities in International Marketing

Emerging Trends, Threats, and Opportunities in International Marketing

Fundamentals of International Business-3rd Ed

Fundamentals of International Business-3rd Ed

Username

Password

Username

Password

Password again

Birthday

Email