Ilana Edelstein's Books

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

By: Ilana Edelstein

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

By: Ilana Edelstein

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business--from the brand’s iconic bottle to designing the sexy and attention-getting outfits worn by the famous "Patrón Girls" at promotions and parties to running the back office. Patrón is a tequila so sumptuous--and so brilliantly marketed--that it has become the world’s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once "gasoline" slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a "Patrón high." Today, Patrón has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry. A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patrón Way reveals for the first time all the details behind the intimate relationship and marketing genius of the "power couple" that transformed the spirits industry. PRAISE FOR THE PATRÓN WAY “The Patrón Way is a good chronicle of a luxury brand's path to success. . . . Ms. Edelstein dispenses useful advice to aspiring entrepreneurs." The Wall Street Journal “Anyone desirous of making sense of tequila’s current status will be well served by chugging The Patrón Way.” Slate "There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patrón is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story." New York Journal of Books "Business lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book. . . . most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow." Library Journal “I can honestly say The Patrón Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish.” TequilaAficionado.com

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

245

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071817654

ISBN 13

9780071817653

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

By: Ilana Edelstein

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

By: Ilana Edelstein

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

245

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071817654

ISBN 13

9780071817653

The Listening Hand

Self-Healing Through The Rubenfeld Synergy Method of Talk and Touch

By: Ilana Rubenfeld

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Listening Hand

Self-Healing Through The Rubenfeld Synergy Method of Talk and Touch

By: Ilana Rubenfeld

The Rubenfeld Synergy Method is an elegant, powerful system that integrates bodywork, intuition, and psychotherapy. Memories and emotions stored in our bodies can result in energy blocks and imbalances. Rubenfeld Synergy utilizes talk, movement, awareness, imagination, humor, and compassionate touch as gateways — contacting and melting frozen tensions and emotions, freeing the body from pain and the mind from suffering. The Listening Hand includes: • Body-mind exercises designed to awaken awareness, free breathing, and reveal the body metaphors that tell your life story • Guided steps that break through inner barriers and lead to concrete improvements in your daily life and relationships • Energy explorations for contacting the energy field in yourself and others — and how you can use it to heal • Experiments for couples that gently increase communication, intimacy, and sexual openness • Practices that enable helpers to avoid physical, emotional, and spiritual burnout • A complete 7-day Mind Your Muscles program for tension release, body alignment, and enhanced flexibility

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

288

Publisher

Bantam

Published Date

ISBN 10

0307421902

ISBN 13

9780307421906

Sima's Undergarments for Women

A Novel

By: Ilana Stanger-Ross

Write a review Read reviews Take a Quiz Solve Book Puzzle

Sima's Undergarments for Women

A Novel

By: Ilana Stanger-Ross

In a Brooklyn basement, Sima gives neighborhood women the support they need—but struggles with her own secrets: “Much more than a novel of female bonding” (Publishers Weekly). Sima Goldner runs her own bra shop, where her customers can find not only a perfect fit but also a sympathetic ear. The store, in an Orthodox Jewish neighborhood, is like a secret underground sisterhood where women of every shape and creed can share milestones, laughter, loves, and losses against a backdrop of discount lingerie. Day in and day out, Sima teaches other women to appreciate their bodies—yet feels betrayed by her own. Shamed by her infertility and a secret from her youth, she has given up on happiness and surrendered to a bitter marriage that has lasted over forty years. But then Timna, a young Israeli with enviable cleavage, becomes the shop seamstress. As the two work together, Sima finds herself awakened to long-lost yearnings for adventure and romance—and must decide if what she has is worth keeping. “A subtle, provocative, and utterly compelling examination of the friendship between two women.” —Michelle Richmond, New York Times–bestselling author of The Marriage Pact

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

213

Publisher

ABRAMS

Published Date

ISBN 10

1468304909

ISBN 13

9781468304909

Book's by Ilana Edelstein

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The Listening Hand

The Listening Hand

Sima's Undergarments for Women

Sima's Undergarments for Women

Username

Password

Username

Password

Password again

Birthday

Email