The goal of this book is to treat Palestine not as a state but as a country which in 1948 was divided to Israel, The West Bank, and the Gaza Strip. Palestinians live in all these areas and are also dwellers or refugee camps and exilic communities around the world. In our eyes they and the country as a whole are part of the history of Palestine and therefore are all included here. It is a book that regards Palestine in the period from 1800 until today as a geographical term which is still valid and relevant. Therefore, it covers different geo-political units and states that were established over the year in the country of Palestine: the late Ottoman provinces, the British Mandate, the State Israel, the West Bank, and the Gaza Strip. Half of Palestine population live in exile – in refugee camp and diasporic communities. They also have a place of honor in this book. As the story of Zionism and Israel is intertwined with that of the Palestinians, several Zionist/Israeli persons, places and events are also included in this book. Historical Dictionary of Palestine, Second Edition contains a chronology, an introduction, and an extensive bibliography. The dictionary section has more than 800 cross-referenced entries on important personalities as well as aspects of the country’s politics, economy, foreign relations, religion, and culture. This book is an excellent resource for students, researchers, and anyone wanting to know more about Palestine.
This new reference book providing detailed descriptions of the top 100 major business enterprises in China is a companion book of the recently published Biographical Dictionary of New Chinese Entrepreneurs and Business Leaders (by the same editors). Together, these two publications provide in-depth and up-to-date information for the study and understanding of the fabric of the business sector of China. --
The book that is providing a storm of controversy, from ‘Israel’s bravest historian’ (John Pilger) Renowned Israeli historian, Ilan Pappe's groundbreaking work on the formation of the State of Israel. 'Along with the late Edward Said, Ilan Pappe is the most eloquent writer of Palestinian history.' NEW STATESMAN Between 1947 and 1949, over 400 Palestinian villages were deliberately destroyed, civilians were massacred and around a million men, women, and children were expelled from their homes at gunpoint. Denied for almost six decades, had it happened today it could only have been called 'ethnic cleansing'. Decisively debunking the myth that the Palestinian population left of their own accord in the course of this war, Ilan Pappe offers impressive archival evidence to demonstrate that, from its very inception, a central plank in Israel’s founding ideology was the forcible removal of the indigenous population. Indispensable for anyone interested in the current crisis in the Middle East. *** 'Ilan Pappe is Israel's bravest, most principled, most incisive historian.' JOHN PILGER 'Pappe has opened up an important new line of inquiry into the vast and fateful subject of the Palestinian refugees. His book is rewarding in other ways. It has at times an elegiac, even sentimental, character, recalling the lost, obliterated life of the Palestinian Arabs and imagining or regretting what Pappe believes could have been a better land of Palestine.' TIMES LITERARY SUPPLEMENT 'A major intervention in an argument that will, and must, continue. There's no hope of lasting Middle East peace while the ghosts of 1948 still walk.' INDEPENDENT
In this deeply researched political biography, Ilan Pappé traces the rise of the Husayni family of Jerusalem, who dominated Palestinian history from the early 1700s until the second half of the twentieth century. Viewing this sweeping saga through the prism of one family, the book sheds new light on crucial events—the invasion of Palestine by Napoleon, the decline of the Ottoman Empire, World War I, western colonialism, and the advent of Zionism—and provides an unforgettable picture of the Palestinian tragedy in its entirety. The Rise and Fall of a Palestinian Dynasty is the history of Palestinian politics before national movements and political parties: at the height of the Husaynis’ influence, positions in Jerusalem and Palestine could only be obtained through the family’s power base. In telling the story of one family, the book highlights the continuity between periods customarily divided into pre-modern and modern, pre-Zionist and Zionist, illuminating history as it was actually lived.
Tal Ilan explores the way historical documents from antiquity are reworked and edited in a long process that ends in silencing the women originally mentioned in them. Many methods are used to produce this end result: elimination of women or their words, denigration of the women and their role or unification of several significant women into one. These methods and others are illuminated in this book, as it uses the example of the Jewish queen Shelamzion Alexandra (76-67 BCE) for its starting point. Queen Shelamzion was the only legitimate Jewish queen in history. Yet all the documents in which she is mentioned (Josephus, Qumran scrolls, rabbinic literature etc.) have been reworked so as to minimize her significance and distort the picture we may receive of her. Tal Ilan follows the ways this was done and in doing so she encounters similar patterns in which other Jewish women in antiquity were silenced, censored and edited out.
By improving our understanding of how the tangible and intangible dimensions of heritage are correlated, we could develop a relationship with heritage that goes beyond the mere act of conservation. This book argues that we need to recognize the historic monument as a tangible aspect of a holistic expression of culture that is rooted in specific spatio-temporal conditions. However, since the latter are constantly changing, it is vital to identify an implicit contradiction with the goals of conservation. As the intangible dimensions are more dynamic, driven by the transmission, reception, and advancement of knowledge, the reliance of the prevailing treatment of heritage today, conservation, ossifies this relationship. By examining three major heritage monuments - the Pantheon, Teotihuacan's Sun Pyramid and Alhambra - the book shows how these sites are the product of multiple strategies and unforeseen agents, accumulated through history. It emphasizes how these historical trends need to be better understood in order to attain a more 'organic' relationship with heritage and offers some recommendations that should be analyzed in participative processes of deliberation: the Pantheon's continuity could be extended; the Pyramid's loss, accepted; and Alhambra's exclusion, reversed. In this way, the book invites people to engage heritage from a historical understanding that is open to critical reassessment, dialogue, and cooperation.
For more than 60 years, hundreds of thousands of Palestinians have lived as Israeli citizens within the borders of the nation formed at the end of the 1948 conflict. Occupying a precarious middle ground between the Jewish citizens of Israel and the dispossessed Palestinians of the West Bank and the Gaza Strip, the Israeli Palestinians have developed an exceedingly complex relationship with the land they call home; however, in the innumerable discussions of the Israel-Palestine problem, their experiences are often overlooked and forgotten.In this book, historian Ilan Pappe examines how Israeli Palestinians have fared under Jewish rule and what their lives tell us about both Israel's attitude toward minorities and Palestinians' attitudes toward the Jewish state. Drawing upon significant archival and interview material, Pappe analyzes the Israeli state's policy towards its Palestinian citizens, finding discrimination in matters of housing, education, and civil rights. Rigorously researched yet highly readable, The Forgotten Palestinians brings a new and much-needed perspective to the Israel-Palestine debate.
The World Today Series: The Middle East and South Asia. More than a quarter of the world’s population live in the Middle East and South Asia, yet our knowledge and understanding of the region is often limited to news updates about the latest conflicts and crises. This edition of the annually updated volume of the World Today Series provides important insights that take the reader beyond the headlines. It offers detailed and up-to-date information about the politics, economies and societies of the twenty-four states that make up the region. Contemporary events are placed in their historical context, through an examination of major civilizations and key historical events. This volume introduces major themes that have shaped the region, including the struggles of ordinary people to achieve democratic rights; the role of oil in shaping society; burgeoning environmental threats; and the rise and fall of the Islamic State caliphate. While there is reason for optimism in regards to the Middle East and South Asia, this is tempered by the very real challenges that confront the region. The general reader will gain an understanding of these challenges and opportunities through an exploration of current and past developments.
This hugely successful, ground-breaking book is the first introductory textbook on the Modern Middle East to foreground the urban, rural, cultural and women’s histories of the region over its political and economic history. Ilan Pappé begins his narrative at the end of the First World War with the Ottoman heritage, and concludes at the present day with the political discourse of Islam. Providing full geographical coverage of the region, The Modern Middle East: opens with a carefully argued introduction which outlines the methodology used in the textbook provides a thematic and comparative approach to the region, helping students to see the peoples of the Middle East and the developments that affect their lives as part of a larger world includes insights gained from new historiographical trends and a critical approach to conventional state- and nation-centred historiographies includes case studies, debates, maps, photos, an up-to-date bibliography and a glossarial index. This second edition has been brought right up to date with recent events, and includes a new chapter on the media revolution and the effect of media globalization on the Middle East, and a revised and expanded discussion on modern Iranian history.
On 25 January 2011, tens of thousands of Egyptians came out on the streets to protest against emergency rule and police brutality. Eighteen days later, Mubarak, one of the longest sitting dictators in the region, had gone. How are we to make sense of these events? Was this a revolution, a revolutionary moment? How did the protests come about? How were they able to outmaneuver the police? Was this really a 'leaderless revolution,' as so many pundits claimed, or were the demonstrations an outgrowth of the protest networks that had developed over the past decade? Why did so many people with no history of activism participate? What role did economic and systemic crises play in creating the conditions for these protests to occur? Was this really a Facebook revolution? Why Occupy a Square? is a dynamic exploration of the shape and timing of these extraordinary events, the players behind them, and the tactics and protest frames they developed. Drawing on social movement theory, it traces the interaction between protest cycles, regime responses and broader structural changes over the past decade. Using theories of urban politics, space and power, it reflects on the exceptional state of non-sovereign politics that developed during the occupation of Tahrir Square.
Israel is not the only ‘new’ state around, but it is one of the few states whose legitimacy is still questioned, and its future affects the future of the Middle East as a whole and probably the stability of the international system. The reasons for this unique reality lie in its past and the particular historical circumstances of its birth. This book seeks to update analysis of the political history, contemporary politics, economics and foreign policy of this unique state. The first part of the book provides a general history of Israel since its inception until 2000. This general history evolves around the political development of the state, beginning with its origins in the early Zionist history (1882–1948) and ending with the turn of the century. The second part focuses on three contemporary aspects of present-day Israel: its political economy, its culture and its international relations. An epilogue describes Israel’s complex international image today and its impact on the state and its future. Providing a solid infrastructure from which readers can form their own opinions, this book offers a fresh perspective on developments both on the ground and in recent scholarship, and is essential reading for students, journalists and policy makers with an interest in Middle Eastern History, Jewish Studies and Israel Studies.
A re-examination of the 1948 Palestine war. Defining four junctures in which this war was decided it checks the real, not formal, Orders of Battles on both sides at these junctures, and points out the immense impact the UN arms embargo had on the decline of the military capability of the Arabs and the Israelis, and at the same time depicts the relative advantage it created in Israel's favour. This study is based on research in American, British, Israeli, Arab and Czech military and diplomatic documents.
Today, more than four decades after its founding, the Islamic Republic of Iran is arguably at the weakest point in its history. At home, deteriorating domestic conditions, a profoundly disaffected population, and an increasingly unpopular official ideology have helped to galvanize opposition to the country's ruling clerical regime. Meanwhile, mounting economic and political pressure from the United States have taken aim at the country's economy and its malign regional behavior. The end result of this confluence of forces could very well be a new political upheaval within the country. The Fight for Iran is an in-depth look at that potential for change, as well as at the beliefs, ideas and values of the different factions that now exist within the Iranian opposition. It represents a chronicle of what, forty-one years after the Ayatollah Ruhollah Khomeini's Islamic Revolution, has become a profound political struggle for the soul of one of the Middle East's most important nations.
The remarkable story of how Israel used sabotage, assassination, cyberwar--and diplomacy--to thwart Iran's development of nuclear weapons, in the process forging a new Middle East by uniting with Sunni Arab nations to stop their common enemy. Authors Bob and Evyatar describe how Israel has used cyberwarfare, targeted assassinations, and sabotage of Iranian facilities to great effect, sometimes in cooperation with the United States. In doing so Israel has managed to transform the politics of the Middle East, culminating in the Abraham Accords of 2020. No longer do Arab states such as Bahrain, the United Arab Emirates, and, most importantly, Saudi Arabia, insist on a solution to the Palestinian problem before cooperating with Israel. Now, united in their opposition to Iran, which has funded and even trained Shi'a terrorists, Israel and these Arab states are cooperating as Israel undermines Iran's nuclear program. Bob and Evyatar reveal how Israel has used documents secretly stolen from Tehran to show the United States and the International Atomic Energy Agency how Iran has repeatedly violated the 2015 JCPOA nuclear agreement and lied about its nuclear weapons program. Drawing from interviews with confidential sources in Mossad, Israel's equivalent to the CIA, the authors tell the inside story of the tumultuous, and often bloody, history of how Israel has managed to outmaneuver Iran--so far.
This “succinct and eye-opening collection of recent interviews and essays [presents] sober and unflinching analysis” of Gaza’s humanitarian crisis (Publishers Weekly). While numerous books address Israel-Palestine conflict, Gaza in Crisis brings together two renowned thinkers—American activist Noam Chomsky and Israeli historian Ilan Pappé—to examine why this conflict has lasted so long, who can stop it, and how. Israel’s Operation Cast Lead, a 2008 military assault on the Gaza Strip, thrust the region to the center of the discussion. With expert knowledge and deep insight, Chomsky and Pappé survey the fallout from Israel's conduct in Gaza and place it in historical context. This revised and expanded edition includes a new essay by Pappé called “The Ten Mythologies of Israel,” originally written for the New York session of the Russell Tribunal on Palestine. Also included is Chomsky’s incisive essay “‘Exterminate All the Brutes’: Gaza 2009” and a dialogue between the two writers on “The Ghettoization of Palestine.”
Since its foundation in 1948, Israel has drawn on Zionism, the movement behind its creation, to provide a sense of self and political direction. In this groundbreaking new work, Ilan Pappe looks at the continued role of Zionist ideology. The Idea of Israel considers the way Zionism operates outside of the government and military in areas such as the country’s education system, media, and cinema, and the uses that are made of the Holocaust in supporting the state’s ideological structure. In particular, Pappe examines the way successive generations of historians have framed the 1948 conflict as a liberation campaign, creating a foundation myth that went unquestioned in Israeli society until the 1990s. Pappe himself was part of the post-Zionist movement that arose then. He was attacked and received death threats as he exposed the truth about how Palestinians have been treated and the gruesome structure that links the production of knowledge to the exercise of power. The Idea of Israel is a powerful and urgent intervention in the war of ideas concerning the past, and the future, of the Palestinian–Israeli conflict.
The myths and reality behind the state of Israel and the Israeli-Palestinian conflict—from “the most eloquent writer on Palestinian history” (New Statesman) The outspoken and radical Israeli historian Ilan Pappe examines the most contested ideas concerning the origins and identity of the contemporary state of Israel. The “ten myths”—repeated endlessly in the media, enforced by the military, and accepted without question by the world’s governments—reinforce the regional status quo and include: • Palestine was an empty land at the time of the Balfour Declaration. • The Jews were a people without a land. • There is no difference between Zionism and Judaism. • Zionism is not a colonial project of occupation. • The Palestinians left their Homeland voluntarily in 1948. • The June 1967 War was a war of ‘No Choice’. • Israel is the only Democracy in the Middle East. • The Oslo Mythologies • The Gaza Mythologies • The Two-State Solution For students, activists, and anyone interested in better understanding the news, Ten Myths About Israel is another groundbreaking study of the Israel-Palestine conflict from the author of The Ethnic Cleansing of Palestine.
In this lexicon Tal Ilan collects all the information on names of Jews in Palestine and the people who bore them between 330 BCE, a date which marks the Hellenistic conquest of Palestine, and 200 CE, the date usually assigned to the close of the mishnaic period, and the early Roman Empire. Thereby she includes names from literary sources as well as those found in epigraphic and papyrological documents. Tal Ilan discusses the provenance of the names and explains them etymologically, given the many possible sources of influence for the names at that time." "In addition she shows the division between the use of biblical names and the use of Greek and other foreign names. She analyzes the identity of the persons and the choice of name and points out the most popular names at the time. The lexicon is accompanied by a lengthy and comprehensive introduction that scrutinizes the main trends in name giving current at the time." --Book Jacket.
In 1896, a Jewish state was a pipe dream. Today the overwhelming majority of Jews identify as Zionists. How did this happen? Ilan Pappe unveils how a lobby changed the map of the Middle East. Zionists exerted pressure on the Congress, cracked down on dissent in the Labour Party and relentlessly smeared critics. Groups funded by the Israeli state pushed for unprecedented military aid, recognition of unlawfully occupied territories and the erasure of Palestinian rights. Lobbying for Zionism shows us how a dangerous consensus was built – and how it might be dismantled.
In this lexicon, Tal Ilan collects all the information on names of Jews in lands west of Palestine, in which Greek and Latin was spoken, and on the people who bore them between 330 BCE, a date which marks the Hellenistic conquest of East, and 650 CE, approximately the date when the Muslim conquest of East and the southern Mediterranean basin was completed. The corpus includes names from literary sources, but those mentioned in epigraphic and papyrological documents form the vast majority of the database. This lexicon is an onomasticon in as far as it is a collection of all the recorded names used by the Jews of the western Diaspora in the above-mentioned period. Tal Ilan discusses the provenance of the names and explains them etymologically, given the many possible sources of influence for the names at that time. In addition she shows the division between the use of biblical names and the use of Greek, Latin and other foreign names, and points out the most popular names. This book is also a prosopography since Ilan analyzes the identity of the persons mentioned therein. The lexicon is accompanied by a lengthy and comprehensive introduction that scrutinizes the main trends in name giving current at the time. A large part of it is devoted to the question of how one can identify a Jew in a mostly non-Jewish society.
Detailed attention to compliance with labour and employment laws is crucial for success in setting up business in a foreign country. This book – one of a series derived from Kluwer’s matchless publication International Labour and Employment Compliance Handbook – focuses on the relevant laws and regulations in Israel. It is thoroughly practical in orientation. Employers and their counsel can be assured that it fulfills the need for accurate and detailed knowledge of laws in Israel on all aspects of employment, from recruiting to termination, working conditions, compensation and benefits to collective bargaining. The volume proceeds in a logical sequence through such topics as the following: • written and oral contracts • interviewing and screening • evaluations and warnings • severance pay • reductions in force • temporary workers • trade union rights • wage and hour laws • employee benefits • workers’ compensation • safety and environmental regulations • immigration law compliance • restrictive covenants • anti-discrimination laws • employee privacy rights • dispute resolution • recordkeeping requirements A wealth of practical features such as checklists of do’s and don’ts, step-by-step compliance measures, applicable fines and penalties, and much more contribute to the book’s day-to-day usefulness. Easy to understand for lawyers and non-lawyers alike, this book is sure to be welcomed by business executives and human resources professionals, as well as by corporate counsel and business lawyers.
Winning the Long War is a trenchant examination of the past seven years of the Global War on Terror, the future battlegrounds that will confront the United States in the struggle against radical Islam in the years ahead, and how America can reclaim the initiative in what has become the defining struggle of the twenty-first century. Middle East expert Ilan Berman offers new thinking on counterterrorism strategy and provides the new administration with ways to close the gaps in current American counterterrorism strategy. While there are many books about fighting terrorism, none offer Berman's approach of integrating diplomatic, legal, economic, military, and theoretical strategies into a comprehensive national security action plan. Using cutting edge analysis of current terrorism trends, Winning the Long War identifies three central failings that triggered the West's retreat and radical Islam's simultaneous advance: the failure to properly define the enemy, the inability to dominate the battlefields, and the inability to calibrate counterterrorism strategies. Demonstrating the need for more creative thinking about the nature of the conflicts in which the West now finds itself, this book lays out the steps that must be taken to win the long war.
From the targeting of schools and hospitals, to the indiscriminate use of white phosphorus, Israel's conduct in 'Operation Cast Lead' has rattled even some of its most strident supporters.
This specially compiled volume contains contributions from Wolf Prize laureates. In agriculture, there is no higher prize than the Wolf Prize. The book includes a list of publications and the most important papers in plant and animal breeding, genetics, biochemistry and plant protection, biotechnology, as well as chemistry and the physics of soils.
In an analysis of Britain's policy towards Palestine in the post-mandatory era, the author examines the circumstances which led to the formulation of Britain's policy - the partition of mandatory Palestine between Israel and Jordan - and the stages of its implementation. A major theme emerges: that Britain's Middle East policy was a function of two main features: Britain's close alliance with Transjordan; and its pragmatic adaptability to developments in the area. Based on primary sources made available only recently in British, Israeli and American archives, the book offers new insights into a policy which was to have far reaching-effects.
Jews and Muslims in the Arab World highlights the effects of historical memory on the Arab-Israel conflict, demonstrating that both Jews and Arabs use stories of distant pasts to create their identities and shape their politics. Whether real or imagined, the past filtered through their collective memories has had and will continue to have enormous influence on how Jews and Arabs perceive themselves and each other. Jews and Muslims in the Arab World describes the ways in which the past is absorbed, internalized, and then processed among Jews and Arabs. The book stresses the importance of historical imagination on the current evolving political cultures, but does not claim that explanations from an ancient past shed light on every aspect of contemporary events.
Shortlisted for the Palestine Book Awards 2017 A powerful, groundbreaking history of the Occupied Territories from one of Israel's most influential historians From the author of the bestselling study of the 1948 War of Independence comes an incisive look at the Occupied Territories, picking up the story where The Ethnic Cleansing of Palestine left off. In this comprehensive exploration of one of the world’s most prolonged and tragic conflicts, Pappe uses recently declassified archival material to analyse the motivations and strategies of the generals and politicians – and the decision-making process itself – that laid the foundation of the occupation. From a survey of the legal and bureaucratic infrastructures that were put in place to control the population of over one million Palestinians, to the security mechanisms that vigorously enforced that control, Pappe paints a picture of what is to all intents and purposes the world’s largest ‘open prison’.
The Islamic Republic of Iran today constitutes the single greatest challenge to the United States and the War on Terror. In the Persian Gulf and Central Asia, Iranian policymakers are busy cobbling together alliances intended to elevate it to the status of a regional superpower at the expense of the U.S. and its European allies. In Iraq, Iran is spending millions to perpetuate a lingering insurgency that threatens to transform the former Ba'athist state into another Islamic Republic. Iran remains the world's most active sponsor of terrorism, fueling the activities of Hamas, the Palestinian Islamic Jihad, Hezbollah and al-Qaeda. And through its nuclear advances, mature chemical- and biological weapons programs, and an expanding conventional military, Iran is gaining the capability to catastrophically alter the balance of power far beyond its immediate neighborhood. All of this has been guided by an ambitious strategic agenda that is designed to make the Iranian regime the center of gravity in the post-Saddam Middle East. As evidence of this threat mounts, one thing remains crystal clear to Ilan Berman: 'Washington is woefully unprepared to deal with this mounting peril.' Berman's approach is hard-hitting, provocative and unflinchingly critical. But he takes the exploration of Iran's menace one step further, providing what has been missing so far in the foreign policy discourse regarding Iran, both within the U.S. government and outside it_practical policy prescriptions designed to contain Iran's strategic ambitions.
This volume addresses an important aspect in the political life of most societies today: limitations on freedom of expression and the existence of censorship. As a topic for research, study, and reflection-particularly in its comparative dimension-freedom of expression is a somewhat neglected area. The vast majority of studies in this field focus either on a specific aspect of freedom of expression or on a specific country. The current volume, however, assumes that there is much to be gained by studying freedom of expression and censorship practices broadly and comparatively. In a world grown small, global perspective is possible and beneficial, particularly when it is applied to an issue of great relevance for all societies.
Do political cartoon predict violence? To answer this question Ilan Danjoux examined over 1200 Israeli and Palestinian editorial cartoons to explore whether changes in their content anticipated the outbreak of the Al-Aqsa Intifada in October of 2000. Despite stark differences in political, economic and social pressures, a notable shift in focus, style and tone accompanied the violence. With numerous illustrations and detailed methodology, Political Cartoons and the Israeli Palestinian Conflict provides readers an engaging introduction to cartoon analysis and a novel insight into the Israeli-Palestinian conflict. In a region fraught with contested realities, the cartoon’s ability to capture the latent fears and unspoken beliefs of these antagonists offers a refreshing perspective on how both Israelis and Palestinians perceived each other and their chances for peace on the eve of the Second Intifada.
How are events turned into news pictures that define them for the audience? How do events become commodified into pictures that both capture them and reiterate the values of the agencies that sell them? This book looks at every stage of the production of news photographs as they move to and from the ground and are sold around the world. Based on extensive fieldwork at a leading international news agency that includes participant observation with photographers in the field, at the agency’s local and global picture desks in Israel, Singapore, and the UK, in-depth interviews with pictures professionals, and observations and in-depth interviews at The Guardian’s picture desk in London, the findings in this book point to a wide cultural production infrastructure hidden from – and yet also nurtured and thus very much determined by – the consumer’s eye.
divdivThis timely book tells the fascinating story of how Zionists colonizers planned and established nearly 700 agricultural settlements, towns, and cities from the 1880s to the present. This extraordinary activity of planners, architects, social scientists, military personnel, politicians, and settlers is inextricably linked to multiple contexts: Jewish and Zionist history, the Arab/Jewish conflict, and the diffusion of European ideas to non-European worlds. S. Ilan Troen demonstrates how professionals and settlers continually innovated plans for both rural and urban frontiers in response to the competing demands of social and political ideologies and the need to achieve productivity, economic independence, and security in a hostile environment. In the 1930s, security became the primary challenge, shaping and even distorting patterns of growth. Not until the 1993 Oslo Accords, with prospects of compromise and accommodation, did planners again imagine Israel as a normal state, developing like other modern societies. Troen concludes that if Palestinian Arabs become reconciled to a Jewish state, Israel will reassign priority to the social and economic development of the country and region. /DIV/DIV
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
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