Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.
A gripping collection of true stories that capture the bravery of American pilots who helped win WWII. American pilots fought fierce and often deadly battles in every theater of the Second World War, and many overcame incredible obstacles to survive. Meet some of these courageous aviators, including George McGovern, who survived enemy fire that left 110 holes in his aircraft; George H. W. Bush, shot down in the Pacific; Jim Landis, a naval flyer stationed in Pearl Harbor who returned fire even after sustaining a bullet through his hand; Alex Jefferson, a Tuskegee airman shot down over France and taken prisoner; and Betty Blake, one of the little-known women pilots who aided the war effort. Clifton Truman Daniel, a grandson of President Truman, provides the foreword to this collection of carefully researched and vividly told profiles in courage that will transport you to the bullet-ridden, bomb-laden skies of the early 1940s.
* Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence. This new book on Quality issues brings together a range of specialists who lead us from the evolution of quality to our current position on the quality roadmap. It provides a toolkit to assist on the continuous quality improvement journey and presents a vision of what lies ahead in this new millennium. 'Quality Issues in Heritage Visitor Attractions' will prove an invaluable guide for students and practitioners in the field s of Heritage, Visitor Attractions and Tourism in general. Divided into six sections this text presents a different 'flavour' of quality by looking at aspects such as critical success factors for heritage organizations, methods of quality improvement, developing the concept and offering, quality tools for managers, managing the quality workforce and the future.
This radical text presents central management questions that managers and students need to work with and understand. Key debates in management theory are taken out of their academic setting and discussed in relation to management experience. Exercises, examples, illustrations and summaries bring the problems and dilemmas alive for the student. From people management to organizational culture; leadership to learning; institutional power to individual innovation; the multi-faceted territory of management is explored and opened up.
Now in its fourth edition 'Tyldesley and Grieve's Muscles, Nerves and Movement' has established itself as the leading textbook for the study of movement by occupational therapists. The book provides students with a sound understanding of the way in which bones, joints, muscles and nerves allow the body to perform movement during daily activities. Early chapters provide a foundation for the study of movement, with the complexity of detail increasing as the book progresses. Functional anatomy is related to the movements of daily living and is supported by activities for experiencing and observing the way we perform everyday tasks. Later chapters consider the integration of sensory and motor processes for the planning and execution of movement. This fourth edition has been extensively updated and revised. Highly illustrated and now in full colour throughout the book also includes: • Case histories with self assessment exercises • Summary boxes • Key terms • Practice notepads
This is the full account of USAAF Mission 311 on 22 April 1944 when American bombers suffered their highest ever loss to German intruders. The German fighters followed the air armada home after the raid, picking individual bombers off on their return over Europe and then over England as the American force struggled to land. The book covers many famous USAAF, RAF and Luftwaffe units and describes the ferocious action over Europe when the Americans attacked Germanys largest railway marshalling yards at Hamm. Packed with powerful human interest stories, history and technical details, it chronicles the mission fully from the initial planning stage to its bloody finale, untangling the facts behind what went so horribly wrong and why sixty bomber crewmen and ground personnel lost their lives owing to intruder action. Ian McLachlan is a renowned aviation historian and author. His other books include Final Flights and Eighth Air Force Bomber Stories. He lives in Beccles, Suffolk.
An innovative look at reshaping the educational experiences of 21st-century learners! Inspiring thoughtful discussion that leads to change, this reader-friendly resource examines how the new digital landscape is transforming teaching and learning in an environment of standards, accountability, and high-stakes testing and why informed leadership is so critical. The authors present powerful strategies and compelling viewpoints, underscore the necessity of developing relevant classroom experiences, and discuss: Attributes common among digital learners The concepts of neuroplasticity and the hyperlinked mind An educational approach that supports traditional literacy skills alongside 21st-century fluencies Evaluation methods that encompass how digital generation students process new information
How to upgrade literacy instruction for digital learners Educating students to traditional literacy standards is no longer enough. If students are to thrive in their academic and 21st century careers, then independent and creative thinking hold the highest currency. In Literacy is NOT Enough, the authors explain in detail how to add these new components of literacy: Solution Fluency Information Fluency Creativity Fluency Collaboration Fluency Students must master a completely different set of skills to succeed in a culture of technology-driven automation, abundance, and access to global labor markets. The authors present an effective framework for integrating comprehensive literacy or fluency into the traditional curriculum.
This book covers the processes of management and leadership in healthcare practices. Content focuses on increasing organisational effectiveness in service and practice. Theories and concepts from the fields of business organisational psychology and educational administration are applied to health care. Within the book are included simulation activities to provide practice experiences that illustrate the content of the chapters, as well as serving to expand the reader's range of experience within a safe, low risk practice environment.
Tired of glittery pink princess books, a young narrator defies her author and bans princesses from her book--until a princess arrives and interrupts the plot.
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. Go to the Teaching Material link below to view a complete set of Powerpoint overheads covering key teaching points for each chapter. Instant Student Support Facility is also included in these pages.
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory – and its relevance to SMEs - The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate - The pros and cons of internet marketing - The introduction of social networking as a promotional opportunity Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
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