Ian Gotts's Books

Why Killer Products Don't Sell

How to Run Your Company to a New Set of Rules

By: Ian Gotts,Dominic Rowsell

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Why Killer Products Don't Sell

How to Run Your Company to a New Set of Rules

By: Ian Gotts,Dominic Rowsell

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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Page Count

194

Publisher

John Wiley & Sons

Published Date

ISBN 10

1907293477

ISBN 13

9781907293474

Night of the Intruders

The Slaughter of Homeward Bound USAAF Mission 311

By: Ian McLachlan

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Night of the Intruders

The Slaughter of Homeward Bound USAAF Mission 311

By: Ian McLachlan

This WWII history recounts the harrowing Allied bombing mission that led to heavy losses for American pilots as German fighters followed them home. On April 22nd, 1944, Allied forces launched an audacious assault on Germany’s largest railway marshalling yards, located in the city of Hamm. The raid resulted in ferocious aerial combat against night fighters. But the worst was yet to come for the USAAF pilots who sought the sanctuary of their own airfields. The German fighters followed the air armada home after the raid, picking individual bombers off on their return over Europe and England as the American force struggled to land. Aviation historian Ian McLahclan vividly describes the aerial combat involving many famous USAAF, RAF and Luftwaffe units. With a combination of powerful human stories and fascinating technical details, this volume chronicles the mission from the planning stage to its bloody finale, untangling what went so horribly wrong.

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Page Count

313

Publisher

Pen and Sword

Published Date

ISBN 10

1473816769

ISBN 13

9781473816763

Flights Into History

Final Missions Retold by Research and Archaeology

By: Ian McLachlan

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Flights Into History

Final Missions Retold by Research and Archaeology

By: Ian McLachlan

In this compelling sequel to Final Flights, aviation archaeologist Ian McLachlan has reconstructed the dramatic last flights of Second World War airmen, including the first Fortress to fall in combat from the USAAF's 447th Bomber Group; the final flight of an intruder Mosquito pursuing a German night fighter; the courage of a Lancaster pilot responsible for six lives aboard a burning aircraft; the story of a Spitfire's last flight and its heroic Belgian pilot. Exciting stories are also recounted of those whose misdirected courage saw them serve under the swastika. In reconstructing long-forgotten wartime events, often from buried wreckage, eyewitness accounts and contemporary documentation, aviation archaeologists can bring recognition to the individual flyers involved and shed new light on the air war over Britain and Europe during the Second World War. Even the discovery of small fragments can be significant. They provide evidence or prompt new research, revealing stories that offer a uniquely human dimension and reveal the hopes, fears, aspirations and pleasures of the aircrew involved. Ian McLachlan and other aviation archaeologists have now done them justice.

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Page Count

302

Publisher

The History Press

Published Date

ISBN 10

0752495941

ISBN 13

9780752495941

Criminal Law

By: Michael J. Allen,Michael Allen,Ian Edwards

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Criminal Law

By: Michael J. Allen,Michael Allen,Ian Edwards

Criminal Law succinctly explains, analyses, and critiques the criminal law. Expanded contextual coverage ensures that students can enjoy a comprehensive understanding of this most fascinating subject.

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Page Count

675

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0198831935

ISBN 13

9780198831938

My Revision Notes: AQA AS Law

By: Ian Yule,Peter Darwent

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My Revision Notes: AQA AS Law

By: Ian Yule,Peter Darwent

Get your best grade with My Revision Notes: AQA AS Law. Unlock your full potential with this revision guide which focuses on the key content and skills you need to know for AQA AS Law. With My Revision Notes for AQA AS Law you can: - Take control of your revision: plan and focus on the areas you need to revise with content summaries and exam tips. - Show you fully understand key topics by using need-to-know cases to add depth to your knowledge of legal issues and processes. - Apply legal terms accurately with the help of definitions and key words on all topics. - Improve your skills to tackle specific exam questions with self-testing and exam-style questions and answers.

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Page Count

181

Publisher

Hodder Education

Published Date

ISBN 10

1471807177

ISBN 13

9781471807176

AQA Law AS Student Unit Guide: Unit 1 New Edition Law Making and the Legal System

By: Ian Yule,Peter Darwent

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AQA Law AS Student Unit Guide: Unit 1 New Edition Law Making and the Legal System

By: Ian Yule,Peter Darwent

Written by senior examiners, Peter Darwent and Ian Yule, this AQA AS Law Student Unit Guide is the essential study companion for Unit 1: Law Making and the Legal System. This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade

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Page Count

208

Publisher

Philip Allan

Published Date

ISBN 10

1444171909

ISBN 13

9781444171907

Vivienne Westwood

By: Vivienne Westwood,Ian Kelly

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Vivienne Westwood

By: Vivienne Westwood,Ian Kelly

Vivienne Westwood is one of the icons of our age. Fashion designer, activist, co-creator of punk, global brand and grandmother; a true legend. Her career successfully spanned five decades and her work has influenced millions of people across the world. For the first and only time, Vivienne Westwood has written a personal memoir, collaborating with award-winning biographer Ian Kelly, to describe the events, people and ideas that have shaped her extraordinary life. Told in all its glamour and glory, and with her unique voice, unexpected perspective and passionate honesty, this is her story.

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Page Count

427

Publisher

Pan Macmillan

Published Date

ISBN 10

1447254139

ISBN 13

9781447254133

Handbook of Raman Spectroscopy

From the Research Laboratory to the Process Line

By: Ian R. Lewis,Howell Edwards

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Handbook of Raman Spectroscopy

From the Research Laboratory to the Process Line

By: Ian R. Lewis,Howell Edwards

This work covers principles of Raman theory, analysis, instrumentation, and measurement, specifying up-to-the-minute benefits of Raman spectroscopy in a variety of industrial and academic fields, and how to cultivate growth in new disciplines. It contains case studies that illustrate current techniques in data extraction and analysis, as well as over 500 drawings and photographs that clarify and reinforce critical text material. The authors discuss Raman spectra of gases; Raman spectroscopy applied to crystals, applications to gemology, in vivo Raman spectroscopy, applications in forensic science, and collectivity of vibrational modes, among many other topics.

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Page Count

1076

Publisher

CRC Press

Published Date

ISBN 10

1420029258

ISBN 13

9781420029253

Why Killer Products Don't Sell

How to Run Your Company to a New Set of Rules

By: Ian Gotts,Dominic Rowsell

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Why Killer Products Don't Sell

How to Run Your Company to a New Set of Rules

By: Ian Gotts,Dominic Rowsell

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Solve jigsaw puzzle

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Page Count

194

Publisher

John Wiley & Sons

Published Date

ISBN 10

1907293477

ISBN 13

9781907293474

Thinking Of... Buying Cloud Computing? Ask the Smart Questions

By: Stephen Parker,Ian Gotts

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Thinking Of... Buying Cloud Computing? Ask the Smart Questions

By: Stephen Parker,Ian Gotts

Are you thinking of Buying Cloud Computing? If so this book will help you ask the Smart Questions so that you get the right answers for your business.

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Page Count

148

Published Date

ISBN 10

095615560X

ISBN 13

9780956155603

Book's by Ian Gotts

Why Killer Products Don't Sell

Why Killer Products Don't Sell

Night of the Intruders

Night of the Intruders

Flights Into History

Flights Into History

Criminal Law

Criminal Law

My Revision Notes: AQA AS Law

My Revision Notes: AQA AS Law

AQA Law AS Student Unit Guide: Unit 1 New Edition Law Making and the Legal System

AQA Law AS Student Unit Guide: Unit 1 New Edition Law Making and the Legal System

Vivienne Westwood

Vivienne Westwood

Handbook of Raman Spectroscopy

Handbook of Raman Spectroscopy

Why Killer Products Don't Sell

Why Killer Products Don't Sell

Thinking Of... Buying Cloud Computing? Ask the Smart Questions

Thinking Of... Buying Cloud Computing? Ask the Smart Questions

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