Iain Brand's Books

The Advertising Handbook

By: Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell

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The Advertising Handbook

By: Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

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Page Count

331

Publisher

Routledge

Published Date

ISBN 10

1317192273

ISBN 13

9781317192275

The Advertising Handbook

By: Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury

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The Advertising Handbook

By: Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.

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Page Count

214

Publisher

Routledge

Published Date

ISBN 10

1134718993

ISBN 13

9781134718993

Marketing for Growth

The Role of Marketers in Driving Revenues and Profits

By: The Economist,Iain Ellwood

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Marketing for Growth

The Role of Marketers in Driving Revenues and Profits

By: The Economist,Iain Ellwood

The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

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Page Count

193

Publisher

The Economist

Published Date

ISBN 10

1610393988

ISBN 13

9781610393980

Advertising

By: Iain MacRury

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Advertising

By: Iain MacRury

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a

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Page Count

380

Publisher

Routledge

Published Date

ISBN 10

1134530498

ISBN 13

9781134530496

Programming in Dylan

By: Iain D. Craig

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Programming in Dylan

By: Iain D. Craig

Programming in Dylan is aimed at programmers who are already familiar with languages such as Pascal or C but who, as yet, have no knowledge of object-oriented languages. The author takes the reader through the development of Dylan by Apple and introduces the concept of object oriented languages, comparing Dylan to other languages such as CLOS, Smalltalk and C++. The author looks at fundamental concepts of the Dylan language before moving on to present the basic types (Boolean, vectors, strings etc.). Variables, expressions and assignment, and functions (both named and anonymous) are covered in detail. The Dylan class is introduced in its simple form and generic functions and library classes are discussed in depth. The author shows how modularisation needs to be used if large applications are to be developed and illustrates how to construct program libraries. A simulation and modelling example runs through the book.

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Page Count

264

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1447109295

ISBN 13

9781447109297

Olympic Cities: 2012 and the Remaking of London

By: Iain MacRury

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Olympic Cities: 2012 and the Remaking of London

By: Iain MacRury

Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing perceptions of the Olympic Games and the role of sport in the global media age in general and assesses the implication of 'mega-event' regeneration policies for local communities and their cultural, social and economic identities, with specific reference to east London and the Thames Gateway.

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Page Count

329

Publisher

Routledge

Published Date

ISBN 10

1351913964

ISBN 13

9781351913966

Mastering Marketing Data Science

A Comprehensive Guide for Today's Marketers

By: Iain Brown

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Mastering Marketing Data Science

A Comprehensive Guide for Today's Marketers

By: Iain Brown

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

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Page Count

439

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394258712

ISBN 13

9781394258710

Tobacco

A Cultural History of How an Exotic Plant Seduced Civilization

By: Iain Gately

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Tobacco

A Cultural History of How an Exotic Plant Seduced Civilization

By: Iain Gately

“A rich, complex history . . . Deeply engaging and witty” (Los Angeles Times). Long before Columbus arrived in the New Word, tobacco was cultivated and enjoyed by the indigenous inhabitants of the Americas, who used it for medicinal, religious, and social purposes. But when Europeans began to colonize the American continents, it became something else entirely—a cultural touchstone of pleasure and success, and a coveted commodity that would transform the world economy forever. Iain Gately’s Tobacco tells the epic story of an unusual plant and its unique relationship with the history of humanity, from its obscure ancient beginnings, through its rise to global prominence, to its current embattled state today. In a lively narrative, Gately makes the case for the tobacco trade being the driving force behind the growth of the American colonies, the foundation of Dutch trading empire, the underpinning cause of the African slave trade, and the financial basis for victory in the American Revolution. Well-researched and wide-ranging, Tobacco is a vivid and provocative look at the surprising roles this plant has played in the culture of the world. “Ambitious . . . informative and perceptive . . . Gately is an amusing writer, which is a blessing.” —The Washington Post “Documents the resourcefulness with which human beings of every class, religion, race, and continent have pursued the lethal leaf.” —The New York Times Book Review

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Page Count

420

Publisher

Open Road + Grove/Atlantic

Published Date

ISBN 10

0802198481

ISBN 13

9780802198488

The Inner World of Doctor Who

Psychoanalytic Reflections in Time and Space

By: Iain MacRury,Michael Rustin

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The Inner World of Doctor Who

Psychoanalytic Reflections in Time and Space

By: Iain MacRury,Michael Rustin

As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recognised and enjoyed globally. The time is ripe for a detailed analytic assessment of this cultural phenomenon. Focussing on the most recent television output The Inner World of Doctor Who examines why the show continues to fascinate contemporary audiences. Presenting closely-observed psychoanalytic readings of selected episodes, this book examines why these stories of time travel, monsters, and complex human relationships have been successful in providing such an emotionally rich dramatization of human experience. The Inner World of Doctor Who seeks to explore the multiple cultural and emotional dimensions of the series, moving back and forth from behind the famous sofa, where children remember hiding from scary monsters, and onto the proverbial psychoanalytic couch.

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Page Count

204

Publisher

Routledge

Published Date

ISBN 10

0429921098

ISBN 13

9780429921094

The Way of the Gun

A Bloody Journey into the World of Firearms

By: Iain Overton

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The Way of the Gun

A Bloody Journey into the World of Firearms

By: Iain Overton

In this gripping tour de force of investigative reporting, an award-winning journalist travels through America and beyond to understand the brutal reality—and consequences—of a world in which twelve billion bullets are produced every year for almost a billion guns. According to the United States Bureau of Justice, more than 4.5 million Americans became victims of gun crime between 2004 and 2013. With the highest global rate of gun ownership and gun imports and exports—not to mention the controversial Second Amendment—America is justifiably the focus of a growing gun debate. But the five hundred thousand people around the world killed by guns every year suggest that it is far from the only nation in the cultural, political, economic, and lethal grip of the gun. Over a hundred countries have their own firearm industries, and twenty nations recently saw children carrying guns into conflicts. The Way of the Gun is a shocking, eye-opening exposé of the global gun ecosystem and its long-reaching impact. Traveling to America, the Middle East, South America, Africa, and Asia, veteran journalist Iain Overton meets murderers and law enforcement marksmen, gun fetishists and weapons smugglers, gun manufacturers and grieving relatives of victims. He unearths the sobering scale of the international gun economy, explaining the relationships between its legal and illegal players, and powerfully portrays its effects on health care, religion, law enforcement, politics, and, most of all, individuals. Driven by firsthand research and objective reporting, The Way of the Gun is not a polemic. Overton, who works for the international nonprofit Action on Armed Violence but also hunts and once ran a gun club, eschews heated rhetoric for a compelling factual narrative that puts America’s unique relationship with guns into an international context—providing a sobering perspective on the arguments dividing our nation and, increasingly, the world. Shortlisted for the Crime Writers’ Association Dagger Award for Nonfiction Praise For The Way Of The Gun “Every page is packed with emotional power and startling statistics. . . . A passionate mix of rhetoric and travelogue, Overton’s book takes the gun debate into impressive new territory.”—Kirkus Reviews (starred review) “Adventurous, ambitiously tracing the often devastating impact of guns around the world. . . . Punctuated with thoughtful discussions on issues from the Second Amendment to the US Constitution to women’s attitudes toward guns . . . contains moments of great poignancy.”—Financial Times “Riveting . . . poignant. . . . This book is more than just facts, it’s insight and revelation on a very human level.”—Independent “Shocking. . . . Overton has supped full of horrors and is not reticent about sharing them.”—Newsweek “Gripping reportage that’s as disturbing as it is enlightening . . . without—crucially—lapsing into an antigun diatribe.”—GQ Magazine

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Page Count

400

Publisher

HarperCollins

Published Date

ISBN 10

0062346083

ISBN 13

9780062346087

Goodman and Gilman's Manual of Pharmacology and Therapeutics

By: Laurence Brunton,Donald Blumenthal,Iain Buxton,Keith Parker

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Goodman and Gilman's Manual of Pharmacology and Therapeutics

By: Laurence Brunton,Donald Blumenthal,Iain Buxton,Keith Parker

Put the authority of Goodman & Gilman's in the palm of your hand! 5 STAR DOODY'S REVIEW! "...the most authoritative and trusted source of pharmacological information, has now spawned a portable pocket drug guide....This manual extracts the essential core drug information from the eleventh edition of the parent book, referring the reader to the online version of the parent book for historical aspects, many chemical and clinical details, and additional figures and references. This makes G & G a very useful book. This will be of use to individuals in training or practice in the fields of pharmacy, medicine, nursing, or allied health disciplines where knowledge of drug actions are important....Each chapter provides the core essential information provided in the parent book in a very readable format. Readers can use this easy to handle and read manual for essential information along with the online version of the parent book as a reference for more in-depth specific information on drugs."--Doody's Review Service The Goodman & Gilman Manual of Pharmacology and Therapeutics offers the renowned content of Goodman & Gilman's Pharmacological Basis of Therapeutics, Eleventh Edition, condensed into an ultra-handy, streamlined reference. More than just a pocket drug guide, this indispensable resource offers: A carry-along source of essential fundamental information, with all the authority of Goodman & Gilman's Pharmacological Basis of Therapeutics, Eleventh Edition The benefits of the world's leading pharmacology text in a convenient, portable format Comprehensive, yet streamlined and clinically relevant coverage of the pharmacological basis of therapeutics High-yield overview of pharmacokinetics, pharmacodynamics, and the foundations of pharmacology Expert insights into the properties, mechanisms, and uses of all the major drug classes Considerations of vital patient-specific issues

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Page Count

1231

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071593233

ISBN 13

9780071593236

The Business

A Novel

By: Iain Banks

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The Business

A Novel

By: Iain Banks

From one of Britain's most celebrated authors comes this fast-paced and wickedly satirical novel -- already a top bestseller in England -- about a highly secretive, centuries-old organization bent on global domination.

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404

Published Date

ISBN 10

0743200144

ISBN 13

9780743200141

Book's by Iain Brand

The Advertising Handbook

The Advertising Handbook

The Advertising Handbook

The Advertising Handbook

Marketing for Growth

Marketing for Growth

Advertising

Advertising

Programming in Dylan

Programming in Dylan

Olympic Cities: 2012 and the Remaking of London

Olympic Cities: 2012 and the Remaking of London

Mastering Marketing Data Science

Mastering Marketing Data Science

Tobacco

Tobacco

The Inner World of Doctor Who

The Inner World of Doctor Who

The Way of the Gun

The Way of the Gun

Goodman and Gilman's Manual of Pharmacology and Therapeutics

Goodman and Gilman's Manual of Pharmacology and Therapeutics

The Business

The Business

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