In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions
This book critically examines South Korean English teachers’ awareness of and attitude towards eight varieties of English and how they respond to the proposal of a World Englishes approach in their teaching practice. It showcases the deeply rooted favouritism towards American English and illustrates how relevant challenges arising from this attitude can be addressed to meet the changing needs of future participants in international contexts. This book argues that disclosing and questioning the hidden discursive practices embedded in the English education policy in South Korea may be the first step in raising awareness of and in changing negative attitudes towards embracing diversified Englishes. The findings are systemically discussed in relation to the implications that researching awareness and attitude has for pedagogical considerations and for teacher training. This book aims to contribute to the field of WE, where studies relating to the South Korean context are largely limited.
This textbook provides a succinct, contemporary introduction to intercultural communication with a focus on actual language use. With English as a lingua franca and Communicative Accommodation Theory as the underpinning concepts, it explores communication, language use, and culture in action. Each chapter includes discourse extracts so that students can apply what they have learned to real text examples, and supplementary instructor materials including suggestions for discussion points and activities are hosted on springer.com. The book will be key reading for students taking modules on Intercultural Communication or Language, Culture and Communication as part of a degree in Linguistics and Applied Linguistics, or English Language both at undergraduate and postgraduate level.
Emergence of Korean English explores the dynamic nature of emerging Korean English and its impact on Korean society, culture, and identity. This book challenges the negative stereotypes and stigmatization of Konglish and argues that it has been a great asset for Korea’s fast economic development. The fate of Korean English has been transformed in the time of the Korean wave as the K-fandom actively engages with Korean English. The book offers a comprehensive overview of Korea’s encounter with the English language and provides an in-depth analysis of linguistic characteristics, pragmatic features, and cross-cultural and cross-linguistic aspects of Korean English. The authors examine the unique linguistic features of Korean English, including phonological, syntactic, and lexical features, and highlight the sociocultural implications of these features for Korean society. In addition, the book discusses the role of Hallyu fandom languages in the emergence of Korean English and the growth of Korean pop culture worldwide. It also provides insights into the English fever in South Korea and its impact on education, society, and culture. This book is a valuable resource for scholars, students, and professionals who are interested in the emergence of Korean English and its social, cultural, and linguistic implications for Korea and the global community.
Intercultural couples (ICs) often face unique challenges that go unnoticed. This book delves into the experiences of 20 ICs living in Singapore and explores the complexity of their experiences through the lens of translanguaging. It shows how ICs mix language and culture in a borderless manner, not only between spouses but also with their wider families. Additionally, the authors examine the significance of technological advancements, which have transformed ICs' experiences over the past decade. In particular, parents-in-law pose a significant challenge for Asian-Western couples, as the relationship with them in Asia differs from that in the West. Each couple's unique shared culture and language transcends the borders of nation-states, requiring exchange, sharing, negotiation, and adaptation. This book provides an easy-to-read, holistic exploration of the issues faced by ICs, offering insight into overlooked aspects such as location, in-laws, and technology.
In their book, the authors describe the usage of and attitudes towards English in Asia since the 19th century, as well as the creative and dynamic ways in which Asians of the 21st century continually reinvent the lexicon of English, and the lexicons of their native tongues. The current biggest source of loanwords for many of the world’s languages is English, the once obscure Germanic language that has risen to the role of a global lingua franca. However, the overwhelming influence of English is far from being entirely one-sided, at least from a lexical perspective. Many have decried the way that English has "invaded" the vocabularies of their languages, without realizing that the English word stock is to some extent also being invaded by these languages. This book explores the phenomenon of word exchange by examining its occurrence between English and some of the major languages spoken in Asia-highly multi-ethnic, multicultural, and multilingual region where English is the predominant medium of international and intraregional communication. Students and researchers from various linguistic areas such as World Englishes, applied linguistics, sociolinguistics, lexicology, and contact linguistics will find this book appealing.
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions
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