Title

Login

Join

Book's by Hunter Fujak

Covers

List

Sport Management in Australia

Organisation, Development and Global Perspectives

By: David Shilbury,Pamm Phillips,Adam Karg,Katie Rowe,Hunter Fujak

Write a review Read reviews Take a Quiz Solve Book Puzzle

Sport Management in Australia

Organisation, Development and Global Perspectives

By: David Shilbury,Pamm Phillips,Adam Karg,Katie Rowe,Hunter Fujak

This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

292

Publisher

Taylor & Francis

Published Date

ISBN 10

1000917266

ISBN 13

9781000917260

Advanced Theory and Practice in Sport Marketing

By: Eric C. Schwarz,Kyle J. Brannigan,Kevin P. Cattani,Jason D. Hunter

Write a review Read reviews Take a Quiz Solve Book Puzzle

Advanced Theory and Practice in Sport Marketing

By: Eric C. Schwarz,Kyle J. Brannigan,Kevin P. Cattani,Jason D. Hunter

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

419

Publisher

Taylor & Francis

Published Date

ISBN 10

1000622983

ISBN 13

9781000622980