Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
Head and Neck Imaging, by Drs. Peter M. Som and Hugh D. Curtin, delivers the encyclopedic and authoritative guidance you've come to expect from this book – the expert guidance you need to diagnose the most challenging disorders using today's most accurate techniques. New state-of-the-art imaging examples throughout help you recognize the imaging presentation of the full range of head and neck disorders using PET, CT, MRI, and ultrasound. Enhanced coverage of the complexities of embryology, anatomy, and physiology, including original color drawings and new color anatomical images from Frank Netter, help you distinguish subtle abnormalities and understand their etiologies. - Compare your imaging findings to thousands of crystal-clear examples representing every type of head and neck disorder. - Gain an international perspective from global authorities in the field. - Find information quickly with a logical organization by anatomic region. - Master the latest approaches to image-guided biopsies and treatments. - Utilize PET/CT scanning to its fullest potential, including head and neck cancer staging, treatment planning, and follow up to therapy. - Visualize head and neck anatomy better than ever before with greatly expanded embryology, physiology and anatomy content, including original drawings and new color anatomical images. - Grasp the finer points of head and neck imaging quickly with more images, more detail in the images, and more anatomic atlases with many examples of anatomic variants. Access the complete content- and illustrations online at www.expertconsult.com - fully searchable!
The story of Christianity in the West has often been told, but the history of Christianity in the East is not as well known. The seed was the same: the good news of Jesus Christ for the whole world, which Christians call "the gospel." But it was sown by different sowers; it was planted in different soil; it grew with a different flavor; and it was gathered by different reapers. It is too often forgotten that the faith moved east across Asia as early as it moved west into Europe. Western church history tends to follow Paul to Philippi and to Rome and on across Europe to the conversion of Constantine and the barbarians. With some outstanding exceptions, only intermittently has the West looked beyond Constantinople as its center. It was a Christianity that has for centuries remained unashamedly Asian. A History of Christianity in Asia makes available immense amounts of research on religious pluralism of Asia and how Christianity spread long before the modern missionary movement went forth in the shelter of Western military might. Invaluable for historians of Asia and scholars of mission, it is stimulating for all readers interested in Christian history. --
This volume explores a number of instances of unexpected but influential readings of the Bible in popular culture, literature, film, music and politics. The argument in all of them is that the effects of the Bible continues to have an effect on contemporary culture in ways that may surprise and sometimes dismay both religious and secular groups. That the Bible was at one time chained in churches is true. The subversive misreading of this enchainment as a symbol of a book in captivity to the established church is hard to suppress, however. Yet, once released from these chains, the Bible proves to be a text that gets everywhere and which undergoes surprising and sometimes contradictory metamorphoses. The pious advocates of making the Bible accessible who sought to free it from the churches' chains are the very people who then decry some of the results when the Bible is free to roam.
A reconstruction of how Augustine, one of the most famous and productive theologians in the Western Church, used the Bible, based on information in his writings and surviving manuscripts. Includes a commentary on Augustine's text and exegesis of the Gospel according to John.
Now in its third edition! Ovarian Carcinoma is an invaluable source of information because it gives a complete overview of all aspects: histologic classification, FIGO staging, tumor markers, symptoms, diagnosis, operative treatment, chemotherapy, radiation therapy, complications such as pregnancy and AIDS, biological response modifiers and the status of clinical trials. The new chapter on biologic response modification is especially noteworthy since it reports on new developments now being tested in clinical trials. All the other chapters have been expanded and updated, too. At the same time, the author has kept his clear, readable style that makes the book easy to understand. The contents are based on actual clinical experience and thus extremely practical.
Explore biblical theology with monographs from a diversity of experts. The Studies in Biblical Theology series includes a wealth of resources to help you understand the development of various doctrines, concepts, and terminology across the Old and New Testaments. Investigate the characteristics of worship in the early church with studies on its liturgy and sacraments. Fine-tune your understanding of Jesus' ministry by exploring his wilderness experience and the nature of his mission. Delve into detailed word studies, investigate Christological titles used by Paul, and come to a new appreciation of the Ten Commandments. These in-depth treatments will give you a better grip on key theological themes found throughout the Bible.
The third edition of Pediatric Allergy continues this title's steadfast tradition of providing comprehensive, authoritative guidance on the day-to-day diagnosis and management of pediatric allergic and immunologic diseases. You'll have the most up-to-date research at hand thanks to an easily accessible full-color format that highlights a host of new chapters, extensive updates, and clinically focused coverage. Whether you're a student, resident, pediatrician or allergist, you'll appreciate this user-friendly and versatile source for providing optimal care! Includes diagnostic tests available for asthma, upper respiratory allergy, and more. Equips you with an understanding of the immune mechanisms underlying allergic diseases. Features coverage of drug allergies and cross-reactivity. Highlights clinical pearls discussing the best approaches to the care and treatment of pediatric patients. Appendices listing common food allergies and autoantibodies in autoimmune diseases make for quick reference to essential material. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, images, and references from the book on a variety of devices. Revised asthma section examines current asthma guidelines; school-centered asthma programs; exercise-induced asthma; and new directions in asthma therapy. Includes the most current knowledge relating to emerging asthma within young children, medication adherence, and the impact of infection on the natural history of asthma. New information on gene therapy, stem-cell therapy, and a host of new immunodeficiency diseases helps you obtain the best results from the therapeutics for pediatric allergic and immunologic diseases. Features brand-new chapters on immunopathology; diagnostics and management; potential immunotherapeutic strategies for treating food allergies; current status of immunotherapy for food allergy; and biologic therapies. Focused coverage of today's hot topics in pediatric allergy includes the use of targeted biologics to treat specific activation pathways leading to severe allergic diseases; defects of innate immunity; rheumatic diseases of childhood; and inflammatory disorders. Discusses new studies examining potential etiologies for the increase in food allergy and examines potential immunotherapeutic strategies for treating food allergies. New evidence-based principles of medical care help you make the best use of available medications for your patients.
The third edition of Pediatric Allergy continues this title's steadfast tradition of providing comprehensive, authoritative guidance on the day-to-day diagnosis and management of pediatric allergic and immunologic diseases. You'll have the most up-to-date research at hand thanks to an easily accessible full-color format that highlights a host of new chapters, extensive updates, and clinically focused coverage. Whether you're a student, resident, pediatrician or allergist, you'll appreciate this user-friendly and versatile source for providing optimal care! Includes diagnostic tests available for asthma, upper respiratory allergy, and more. Equips you with an understanding of the immune mechanisms underlying allergic diseases. Features coverage of drug allergies and cross-reactivity. Highlights clinical pearls discussing the best approaches to the care and treatment of pediatric patients. Appendices listing common food allergies and autoantibodies in autoimmune diseases make for quick reference to essential material. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, images, and references from the book on a variety of devices. Revised asthma section examines current asthma guidelines; school-centered asthma programs; exercise-induced asthma; and new directions in asthma therapy. Includes the most current knowledge relating to emerging asthma within young children, medication adherence, and the impact of infection on the natural history of asthma. New information on gene therapy, stem-cell therapy, and a host of new immunodeficiency diseases helps you obtain the best results from the therapeutics for pediatric allergic and immunologic diseases. Features brand-new chapters on immunopathology; diagnostics and management; potential immunotherapeutic strategies for treating food allergies; current status of immunotherapy for food allergy; and biologic therapies. Focused coverage of today's hot topics in pediatric allergy includes the use of targeted biologics to treat specific activation pathways leading to severe allergic diseases; defects of innate immunity; rheumatic diseases of childhood; and inflammatory disorders. Discusses new studies examining potential etiologies for the increase in food allergy and examines potential immunotherapeutic strategies for treating food allergies. New evidence-based principles of medical care help you make the best use of available medications for your patients.
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
BIOS Instant Notes in Genetics, Fourth Edition, is the perfect text for undergraduates looking for a concise introduction to the subject, or a study guide to use before examinations. Each topic begins with a summary of essential facts−an ideal revision checklist−followed by a description of the subject that focuses on core information, with clear, simple diagrams that are easy for students to understand and recall in essays and exams.
Use this book to learn how you can, at little or no expense, make virtually any movie using Machinima. The authors guide you from making your first Machinima movie to a grounding in both conventional filmmaking and Machinima technology that will let you tackle very complex film projects. The book focuses on the following Machinima platforms: The Sims 2: Arguably the most popular Machinima platform of all time, The Sims 2 allows you to tell stories ranging from romance to noir action. World Of Warcraft: Tell your own tales of heroism in the world of Azeroth, following in the footsteps of award-winning Machinima creators and even the makers of South Park. Medieval 2: Total War - This astonishing new game allows you to create Lord of the Rings-scale medieval battle films using just a home computer! MovieStorm: For the first time, unleash the power of Machinima as a professional user using a fully-featured, fully-licensed commercial Machinima platform. You'll be introduced to all aspects of Machinima production, from live filming in a game through the creation of sets, props and characters, as well as the basics of cinematography, storytelling and sound design.
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