During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.
THE STORIES: THE FROEGLE DICTUM. An absurdist comedy which contrasts the widely divergent lifestyles (and personalities) of two couples to devastating effect. The action focuses on the plight of the unwashed Al, who fails repeatedly (and hilariousl
Finalist for the 2014 Man Booker Prize “J is a snarling, effervescent, and ambitious philosophical work of fiction that poses unsettling questions about our sense of history, and our self-satisfied orthodoxies. Jacobson’s triumph is to craft a novel that is poignant as well as troubling from the debris.” —Independent (UK) Man Booker Prize–winner Howard Jacobson’s brilliant and profound new novel, J, “invites comparison with George Orwell’s 1984 and Aldous Huxley’s Brave New World” (Sunday Times, London). Set in a world where collective memory has vanished and the past is a dangerous country, not to be talked about or visited, J is a boldly inventive love story, both tender and terrifying. Kevern Cohen doesn’t know why his father always drew two fingers across his lips when he said a word starting with a J. It wasn’t then, and isn’t now, the time or place to be asking questions. When the extravagantly beautiful Ailinn Solomons arrives in his village by a sea that laps no other shore, Kevern is instantly drawn to her. Although mistrustful by nature, the two become linked as if they were meant for each other. Together, they form a refuge from the commonplace brutality that is the legacy of a historic catastrophe shrouded in suspicion, denial, and apology, simply referred to as WHAT HAPPENED, IF IT HAPPENED. To Ailinn’s guardian, Esme Nussbaum, Ailinn and Kevern are fragile shoots of hopefulness. As this unusual pair’s actions draw them into ever-increasing danger, Esme is determined to keep them together—whatever the cost. In this stunning, evocative, and terribly heartbreaking work, where one couple’s love affair could have shattering consequences for the human race, Howard Jacobson gathers his prodigious gifts for the crowning achievement of a remarkable career.
To commemorate the centennial of the birth of H. P. Lovecraft, the editors have assembled essays by leading Lovecraft scholars that embody a wide variety of critical approaches. Biographical essays treat Lovecraft's relation to his parents and his heritage; thematic essays discuss issues such as the function of the narrator in his fiction; and the comparative and genre studies examine Lovecraft's relation to modernism.
Process and Experience in the Language Classroom argues the case for communicative language teaching as an experiential and task driven learning process. The authors raise important questions regarding the theoretical discussion of communicative competence and current classroom practice. They propose ways in which Communicative Language Teaching should develop within an educational model of theory and practice, incorporating traditions of experimental and practical learning and illustrated from a wide range of international sources. Building on a critical review of recent language teaching principles and practice, they provide selection criteria for classroom activities based on a typology of communicative tasks drawn from classroom experience. The authors also discuss practical attempts to utilise project tasks both as a means of realising task based language learning and of redefining the roles of teacher and learner within a jointly constructed curriculum.
The flaws in today's healthcare systems and practices are well-documented: millions remain far from optimal health due to a variety of psychological and social factors; large numbers of patients do not fully cooperate with medical advice; errors in medical decision-making -- some stemming from flaws in interpersonal relations -- regularly lead to needless suffering and death. Further, the effects of emotions, personality, and motivation on healing are not well incorporated into traditional medical care. The Oxford Handbook of Health Psychology compiles the most relevant scholarship from psychology, medicine, and public health to offer a thorough and authoritative model of the biopsychosocial approach to health. A collection of international contributors addresses all relevant concepts in this model, including its applications to health promotion, health behavior change, and treatment.
“Elected leaders come and go, but public unions just say no.” Hiding in plain sight is a fatal defect of modern democracy. Public employee unions have a death grip on the operating machinery of government. Schools can’t work, bad cops can’t be fired, and politicians sell their souls for union support. With this searing five-point indictment, Philip K. Howard argues that union controls have disempowered elected executives and should be unconstitutional. Union power in government happened almost by accident in the 1960s, ostensibly to give public unions the same bargaining rights as trade unions. But government bargaining is not about dividing profits, but making political choices about public priorities. Moreover, the political nature of decision-making allowed unions to provide campaign support to friendly officials. Public bargaining became collusive. The unions brag about it: “We elect our own bosses.” Sitting on both sides of the bargaining table has allowed public unions to turn the democratic hierarchy upside down. Elected officials answer to public employees. Basic tools of good government have been eliminated. There’s no accountability, detailed union entitlements make government largely unmanageable and unaffordable, and public policies are driven by what is good for public employees, not what is good for the public. Public unions keep it that way by brute political force—harnessing the huge cohort of public employees into a political force dedicated to preventing the reform of government. The solution, Howard argues, is not political but constitutional. America’s republican form of government requires an executive branch that is empowered to implement public policies, not one shackled to union controls. Public employees have a fiduciary duty to serve the public and should not be allowed to organize politically to harm the public. This short book could unlock a door to fixing a broken democracy. Common Good (www.commongood.org) is a nonpartisan reform coalition to simplify government and restore common sense in daily decisions. It proposes a new governing vision: replace red tape with individual accountability. Its Founder and Chair is lawyer and author Philip K. Howard.
Spanning 350 years of Jewish experience in this country, A History of the Jews in America is an essential chronicle by the author of The Course of Modern Jewish History. With impressive scholarship and a riveting sense of detail, Howard M. Sachar tells the stories of Spanish marranos and Russian refugees, of aristocrats and threadbare social revolutionaries, of philanthropists and Hollywood moguls. At the same time, he elucidates the grand themes of the Jewish encounter with America, from the bigotry of a Christian majority to the tensions among Jews of different origins and beliefs, and from the struggle for acceptance to the ambivalence of assimilation.
Psychology is of interest to academics from many fields, as well as to the thousands of academic and clinical psychologists and general public who can't help but be interested in learning more about why humans think and behave as they do. This award-winning twelve-volume reference covers every aspect of the ever-fascinating discipline of psychology and represents the most current knowledge in the field. This ten-year revision now covers discoveries based in neuroscience, clinical psychology's new interest in evidence-based practice and mindfulness, and new findings in social, developmental, and forensic psychology.
NOW A MAJOR MOTION PICTURE! A razor-sharp, exquisitely paced, madly fun debut thriller that gleefully lampoons Hollywood culture and introduces the highly eccentric yet brilliant ex-detective gone rogue: Charlie Waldo There are run-of-the-mill eccentric Californians, and then there's former detective Charlie Waldo. Waldo, a onetime LAPD superstar, now lives in solitude deep in the woods, pathologically committed to owning no more than one hundred possessions. He has left behind his career and his girlfriend, Lorena, to pay self-imposed penance for an awful misstep on a pivotal murder case. But the old ghosts are about to come roaring back. There are plenty of difficult actors in Hollywood, and then there's Alastair Pinch. Alastair is a onetime Royal Shakespeare Company thespian who now slums it as the "wise" Southern judge on a tacky network show. He's absurdly rich, often belligerent, and typically drunk—a damning combination when Alastair's wife is found dead on their living room floor and he can't remember what happened. Waldo's old flame Lorena, hiding peril of her own, draws him toward the case, and Alastair's greedy network convinces Waldo to take it on. But after such a long time away from both civilization and sleuthing—and plagued by a confounding array of assailants who want him gone—Waldo must navigate complicated webs of ego and deceit to clear Alastair's name...or confirm his guilt.
New York Jews, so visible and integral to the culture, economy and politics of America's greatest city, has eluded the grasp of historians for decades. Surprisingly, no comprehensive history of New York Jews has ever been written. City of Promises: The History of the Jews in New York, a three volume set of original research, pioneers a path-breaking interpretation of a Jewish urban community at once the largest in Jewish history and most important in the modern world.
Personal rights, such as the right to procreate - or not -and the right to die generate endless debate. This book maps out the legal, political, and ethical issues swirling around personal rights.
For this in-depth examination of artist Sherrie Levine, Howard Singerman surveys a broad range of sources to assess an artist whose work was understood from the outset to oppose the values of the art world in the 1980s but who, by the end of the decade, was exhibiting in some of the most successful commercial galleries in New York.
The most comprehensive, multi-disciplinary text in the field, Cummings Otolaryngology: Head and Neck Surgery, 7th Edition, provides detailed, practical answers and easily accessible clinical content on the complex issues that arise for otolaryngologists at all levels, across all subspecialties. This award-winning text is a one-stop reference for all stages of your career—from residency and board certification through the challenges faced in daily clinical practice. Updated content, new otology editor Dr. Howard W. Francis, and new chapters and videos ensure that this 7th Edition remains the definitive reference in today's otolaryngology. - Brings you up to date with the latest minimally invasive procedures, recent changes in rhinology, and new techniques and technologies that are shaping patient outcomes. - Contains 12 new chapters, including Chronic Rhinosinusitis, Facial Pain, Geriatric Otology, Middle Ear Endoscopic Surgery, Pediatric Speech Disorders, Pediatric Cochlear Implantation, Tongue-Ties and Lip Ties, Laryngotracheal Clefts, and more. - Covers recent advances and new approaches such as the Draf III procedure for CRS affecting the frontal recess, endoscopic vidian and posterior nasal neurectomy for non-allergic rhinitis, and endoscopic approaches for sinonasal and orbital tumors, both extra- and intraconal. - Provides access to 70 key indicator (Accreditation Council for Graduate Medical Education Key Indicator Procedures), and surgical videos – an increase of 43% over the previous edition. - Offers outstanding visual support with 4,000 high-quality images and hundreds of quick-reference tables and boxes. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
In this new and expanded edition of an already classic work, H. Bruce Franklin brings the epic story of the superweapon and the American imagination into the ominous twenty-first century, demonstrating its continuing importance both to comprehending our current predicament and to finding ways to escape from it. Sweeping through two centuries of American culture and military history, Franklin traces the evolution of superweapons from Robert Fulton's eighteenth-century submarine through the strategic bomber, atomic bomb, and Star Wars to a twenty-first century dominated by "weapons of mass destruction," real and imagined. Interweaving culture, science, technology, and history, he shows how and why the American pursuit of the ultimate defensive weapon -- guaranteed to end all war and bring universal triumph to American ideals -- has led our nation and the world into an epoch of terror and endless war.
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
This perceptive analysis exposes five paradoxes that put women in no-win professional situations and concludes with a new model for business, which the authors call a coed corporation.
Examines the social and political history of the Jews of Miskolc-the third largest Jewish community in Hungary-and presents the wider transformation of Jewish identity during the eighteenth and nineteenth centuries. It explores the emergence of a moderate, accommodating form of traditional Judaism that combined elements of tradition and innovation, thereby creating an alternative to Orthodox and Neolog Judaism. This form of traditional Judaism reconciled the demands of religious tradition with the expectations of Magyarization and citizenship, thus allowing traditional Jews to be patriotic Magyars. By focusing on Hungary, this book seeks to correct a trend in modern Jewish historiography that views Habsburg Jewish History as an extension of German Jewish History, most notably with regard to emancipation and enlightenment. Rather than trying to fit Hungarian Jewry into a conventional Germano-centric taxonomy, this work places Hungarian Jews in the distinct contexts of the Habsburg Monarchy and the Danube Basin, positing a more seamless nexus between the eighteenth and nineteenth century. This nexus was rooted in a series of political experiments by Habsburg sovereigns and Hungarian noblemen that culminated in civic equality, and in the gradual expansion of traditional Judaism to meet the challenges of the age.
Spinal Manual Therapy: An Introduction to Soft Tissue Mobilization, Spinal Manipulation, Therapeutic and Home Exercises, Second Edition is an easy-to-follow manual of clinical techniques for the spine, pelvis, and temporomandibular joint. The text provides "tools" rather than "recipes" and immerses the reader in the process of "thinking as a manual therapist", rather than functioning as a technician. The clinical utility of this revised second edition combines the art and science of present day spinal manual therapy. The focus of Spinal Manual Therapy, Second Edition is to provide clinically useful treatment techniques, while being mindful of the scientific literature related to the practice of spinal manual therapy. It is an ideal resource for all those interested in grasping the basics of spinal manual therapy and transferring that knowledge into practice within a clinical environment. The hands-on approach taken by Dr. Howard W. Makofsky makes this new edition the go-to textbook for spinal manual therapy. New to the Second Edition: New pictures of examination and treatment techniques with captions Additional case studies New evidence supporting spinal manual therapy Updated references throughout the text This unique textbook has a plethora of clinical techniques, including the rationale for each of their use. With over 300 figures, illustrations, and photographs for each examination/treatment technique for various regions of the body, students and clinicians learning manual therapy will benefit greatly from Spinal Manual Therapy, Second Edition. Inside you’ll find: Evaluation Soft tissue techniques Manipulative procedures Specific exercises Clinical problem solving Spinal Manual Therapy, Second Edition mirrors a course on the introduction to spinal manual therapy and will be welcomed into physical therapy curriculums, as well as appreciated by clinicians when entering clinical practice.
Statistical evaluation of diagnostic performance in general and Receiver Operating Characteristic (ROC) analysis in particular are important for assessing the performance of medical tests and statistical classifiers, as well as for evaluating predictive models or algorithms. This book presents innovative approaches in ROC analysis, which are releva
In 1946, the United Nations Commission on Human Rights became the first international body empowered to promote global human rights. During its first twenty years, the Commission established most of the contemporary standards of human rights. Increased social awareness in the 1960s enabled the Commission to respond to specific complaints from individuals and nongovernmental organizations and to pressure offending governments by using various measures that ranged from exhortation and mediation to sanctions designed to isolate violators. These enforcement activities have increased the Commission's visibility and have dramatically transformed its operation. Dr. Tolley's thematic history of the Commission offers important insights into states' political conduct in international human rights organizations, the evolving legal and institutional means of preventing human rights violations, and the difficulties encountered when an intergovernmental body is pressed to provide impartial protection to citizens against abuse by their own government.
Thurgood Marshall's extraordinary contribution to civil rights and overcoming racism is more topical than ever, as the national debate on race and the overturning of affirmative action policies make headlines nationwide. Howard Ball, author of eighteen books on the Supreme Court and the federal judiciary, has done copious research for this incisive biography to present an authoritative portrait of Marshall the jurist. Born to a middle-class black family in "Jim Crow" Baltimore at the turn of the century, Marshall's race informed his worldview from an early age. He was rejected by the University of Maryland Law School because of the color of his skin. He then attended Howard University's Law School, where his racial consciousness was awakened by the brilliant lawyer and activist Charlie Houston. Marshall suddenly knew what he wanted to be: a civil rights lawyer, one of Houston's "social engineers." As the chief attorney for the NAACP, he developed the strategy for the legal challenge to racial discrimination. His soaring achievements and his lasting impact on the nation's legal system--as the NAACP's advocate, as a federal appeals court judge, as President Lyndon Johnson's solicitor general, and finally as the first African American Supreme Court Justice--are symbolized by Brown v. Board of Education, the landmark case that ended legal segregation in public schools. Using race as the defining theme, Ball spotlights Marshall's genius in working within the legal system to further his lifelong commitment to racial equality. With the help of numerous, previously unpublished sources, Ball presents a lucid account of Marshall's illustrious career and his historic impact on American civil rights.
Restoring the Human Context to Literary and Performance Studies argues that much of contemporary literary theory is still predicated, at least implicitly, on outdated linguistic and psychological models such as post-structuralism, psychoanalysis, and behaviorism, which significantly contradict current dominant scientific views. By contrast, this monograph promotes an alternative paradigm for literary studies, namely Contextualism, and in so doing highlights the similarities and differences among the sometimes-conflicting contemporary cognitive approaches to literature and performance, arguing not in favor of one over the other but for Contextualism as their common ground.
In the twenty-first century, cities in the United States that had suffered most the shift to a postindustrial era entered a period widely proclaimed as an urban renaissance. From Detroit to Newark to Oakland and elsewhere commentators saw cities rising again. Yet revitalization generated a second urban crisis marked by growing inequality and civil unrest reminiscent of the upheavals associated with the first urban crisis in the mid-twentieth century. The urban poor and residents of color have remained very much at a disadvantage in the face of racially biased capital investments, narrowing options for affordable housing, and mass incarceration. In profiling nine cities grappling with challenges of the twenty-first century, author Howard Gillette, Jr. evaluates the uneven efforts to secure racial and class equity as city fortunes have risen. Charting the tension between the practice of corporate subsidy and efforts to assure social justice, The Paradox of Urban Revitalization assesses the course of urban politics and policy over the past half century, before the COVID-19 pandemic upended everything, and details prospects for achieving greater equity in the years ahead.
I decided to write "The Toothpick Factory" for younger people who are about to, or have just entered, the workforce. The proven lessons in this book will help assuage some angst and trepidation by providing clarity on how to approach the job market with a better mindset and more complete set of skills.
To conduct this study on criminal and antisocial behavior, the authors devoted years to collecting data from a large community sample of first-generation subjects. Data were garnered throughout their early adolescence, twenties, and thirties as well as from these first-generation subjects’ biological children during their own early adolescence. The results of these studies have profound implications for future research and methodology on deviant behavior.
David Gelin profiles some of his favorite barbeque restaurants in America, highlighting each place's history and the people and traditions that make them unique.
A look into the history of space exploration and its possible future, and just where exactly robotics fit into it all. Given the near incomprehensible enormity of the universe, it appears almost inevitable that humankind will one day find a planet that appears to be much like the Earth. This discovery will no doubt reignite the lure of interplanetary travel. Will we be up to the task? And, given our limited resources, biological constraints, and the general hostility of space, what shape should we expect such expeditions to take? In Robots in Space, Roger Launius and Howard McCurdy tackle these questions with rigorous scholarship and disciplined imagination, jumping comfortably among the worlds of rocketry, engineering, public policy, and science fantasy to expound upon the possibilities and improbabilities involved in trekking across the Milky Way and beyond. They survey the literature—fictional as well as academic studies—and outline the progress of space programs in the United States and other nations. They also assess the current state of affairs to offer a conclusion startling only to those who haven’t spent time with Asimov, Heinlein, and Clarke: to traverse the cosmos, humans must embrace and entwine themselves with advanced robotic technologies . . . 2008 Outstanding Academic Title, Choice Magazine Praise for Robots in Space “This short volume manages to capture the history of U.S. space flight, to explain the underpinnings of U.S. space policy and to plot out the possibilities for our future in space in a style that most anyone can enjoy.” —Andrew McMichael, Park City Daily News
People dreamed of cosmic exploration—winged spaceships and lunar voyages; space stations and robot astronauts—long before it actually happened. Space and the American Imagination traces the emergence of space travel in the popular mind, its expression in science fiction, and its influence on national space programs. Space exploration dramatically illustrates the power of imagination. Howard E. McCurdy shows how that power inspired people to attempt what they once deemed impossible. In a mere half-century since the launch of the first Earth-orbiting satellite in 1957, humans achieved much of what they had once only read about in the fiction of Jules Verne and H. G. Wells and the nonfiction of Willy Ley. Reaching these goals, however, required broad-based support, and McCurdy examines how advocates employed familiar metaphors to excite interest (promising, for example, that space exploration would recreate the American frontier experience) and prepare the public for daring missions into space. When unexpected realities and harsh obstacles threatened their progress, the space community intensified efforts to make their wildest dreams come true. This lively and important work remains relevant given contemporary questions about future plans at NASA. Fully revised and updated since its original publication in 1997, Space and the American Imagination includes a reworked introduction and conclusion and new chapters on robotics and space commerce.
`Howard Aldrich and Martin Ruef's tour de force shows us how the evolutionary approach can explain change not only in organizational populations, but within sectors and within organizations. Aldrich and Ruef display an astonishing command of the management literature, using vivid illustrations from cutting edge research to show how the processes of variation, selection, retention, and struggle operate within organizations and across them. A lucid and engaging book that should appeal both to the newcomer to organization theory and to the old pro' - Frank Dobbin, Harvard University A keenly anticipated Second Edition of an award winning classic, Organizations Evolving presents a sophisticated evolutionary view of key organizational paradigms that will give readers a unified understanding of modern organizations. This Second Edition is an up-to-date survey of the literature, as well as an overview of the new developments across organization studies. It contains new sections on organizational forms, community evolution and methods for studying organizations at multiple levels. The field of organization studies contains many contending paradigms that often puzzle and perplex students. This book is a stunning synthesis of the major organizational paradigms under the umbrella of organizational theory. Scholars and students will find it an excellent guide to the strengths and weaknesses of the various approaches, as well as an outstanding review of the best recent empirical research on organizations. The book includes many helpful features, such as: - Review questions and exercises that will consolidate reader's learning - A methodological appendix that assesses common research methods - Engaging cases that bring principles and concepts to life This Second Edition is a rich resource for study, discussion and debate amongst organizational scholars and postgraduate students of organizations.
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