Howard Burman's Books

Consumer Testing and Evaluation of Personal Care Products

By: Howard R. Moskowitz

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Consumer Testing and Evaluation of Personal Care Products

By: Howard R. Moskowitz

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

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Page Count

516

Publisher

CRC Press

Published Date

ISBN 10

0824793676

ISBN 13

9780824793678

Textiles and Clothing of Việt Nam

A History

By: Michael C. Howard

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Textiles and Clothing of Việt Nam

A History

By: Michael C. Howard

Việt Nam is the home of more than fifty ethnic minorities--such as the Cham and Thai--many of which have distinctive clothing and weaving traditions linked to antiquity. The tight-fitting tunic called ao dai, widely recognized as a national symbol, has its roots in the country's 2,000-year history of textiles. Beginning with silk production in the Bronze Age cultures of the Red River, this book covers textiles in Việt Nam--including bark-cloth, kapok and hemp--through the centuries of Chinese rule in the north, a number of independent feudal societies and the brief period of French colonial rule.

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Page Count

227

Publisher

McFarland

Published Date

ISBN 10

1476663327

ISBN 13

9781476663326

Sensory and Consumer Research in Food Product Design and Development

By: Howard R. Moskowitz,Jacqueline H. Beckley,Anna V. A. Resurreccion

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Sensory and Consumer Research in Food Product Design and Development

By: Howard R. Moskowitz,Jacqueline H. Beckley,Anna V. A. Resurreccion

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

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Page Count

370

Publisher

John Wiley & Sons

Published Date

ISBN 10

1405182156

ISBN 13

9781405182157

The Reformation of Common Learning

Post-Ramist Method and the Reception of the New Philosophy, 1618 - 1670

By: Howard Hotson

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The Reformation of Common Learning

Post-Ramist Method and the Reception of the New Philosophy, 1618 - 1670

By: Howard Hotson

This book discusses the intersection of the great military and intellectual disruptions of the mid-seventeenth century. It examines how the Thirty Years' War scattered representatives of Ramism from central Europe into old and new institutions, especially into the northwest, the Dutch Republic, and England.

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Page Count

499

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199553386

ISBN 13

9780199553389

African Canadian Leadership

Continuity, Transition, and Transformation

By: Erica S. Lawson,Philip S.S. Howard

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African Canadian Leadership

Continuity, Transition, and Transformation

By: Erica S. Lawson,Philip S.S. Howard

Challenging the myth of African Canadian leadership "in crisis," this book opens a broad vista of inquiry into the many and dynamic ways leadership practices occur in Black Canadian communities. Exploring topics including Black womens contributions to African Canadian communities, the Black Lives Matter movement, Black LGBTQ, HIV/AIDS advocacy, motherhood and grieving, mentoring, and anti-racism, contributors appraise the complex history and contemporary reality of blackness and leadership in Canada. With Canada as a complex site of Black diasporas, contributors offer an account of multiple forms of leadership and suggest that through surveillance and disruption, practices of self-determined Black leadership are incompatible with, and threatening to, White "structures" of power in Canada. As a whole, African Canadian Leadership offers perspectives that are complex, non-aligned, and in critical conversation about class, gender, sexuality, and the politics of African Canadian communities.

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Page Count

416

Publisher

University of Toronto Press

Published Date

ISBN 10

1487523661

ISBN 13

9781487523664

Concept Research in Food Product Design and Development

By: Howard R. Moskowitz,Sebastiano Porretta,Matthias Silcher

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Concept Research in Food Product Design and Development

By: Howard R. Moskowitz,Sebastiano Porretta,Matthias Silcher

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.

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Page Count

612

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470289996

ISBN 13

9780470289990

Transnationalism in Ancient and Medieval Societies

The Role of Cross-Border Trade and Travel

By: Michael C. Howard

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Transnationalism in Ancient and Medieval Societies

The Role of Cross-Border Trade and Travel

By: Michael C. Howard

While scholars have long documented the migration of people in ancient and medieval times, they have paid less attention to those who traveled across borders with some regularity. This study of early transnational relations explores the routine interaction of people across the boundaries of empires, tribal confederacies, kingdoms, and city-states, paying particular attention to the role of long-distance trade along the Silk Road and maritime trade routes. It examines the obstacles voyagers faced, including limited travel and communication capabilities, relatively poor geographical knowledge, and the dangers of a fragmented and shifting political landscape, and offers profiles of better-known transnational elites such as the Hellenic scholar Herodotus and the Venetian merchant Marco Polo, as well lesser known servants, merchants, and sailors. By revealing the important political, economic, and cultural role cross-border trade and travel played in ancient society, this work demonstrates that transnationalism is not unique to modern times. Instructors considering this book for use in a course may request an examination copy here.

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Page Count

314

Publisher

McFarland

Published Date

ISBN 10

0786490330

ISBN 13

9780786490332

Book's by Howard Burman

Consumer Testing and Evaluation of Personal Care Products

Consumer Testing and Evaluation of Personal Care Products

Textiles and Clothing of Việt Nam

Textiles and Clothing of Việt Nam

Sensory and Consumer Research in Food Product Design and Development

Sensory and Consumer Research in Food Product Design and Development

The Reformation of Common Learning

The Reformation of Common Learning

African Canadian Leadership

African Canadian Leadership

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

Transnationalism in Ancient and Medieval Societies

Transnationalism in Ancient and Medieval Societies

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