Hooi Hooi Lean's Books

Agricultural Digitization and Zhongyong Philosophy

Creating a Sustainable Circular Economy

By: Yiyan Chen,Hooi Hooi Lean,Ye Li

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Agricultural Digitization and Zhongyong Philosophy

Creating a Sustainable Circular Economy

By: Yiyan Chen,Hooi Hooi Lean,Ye Li

This interdisciplinary book combines digital technology with Eastern philosophy to examine how the concept of Zhongyong in Confucianism can be used to coordinate digital technology with sustainable agriculture. Zhongyong comes from the connotation of moderate and sustainable in ancient Chinese culture. It is with this concept in mind that this book presents a novel collaboration between philosophy and computer technology to explain how Zhongyong can play an important part in realizing agricultural digitization within a circular economy in order to help solve the current food crisis. The book examines two popular, yet contradictory, digital technologies—blockchain and the green data center. It showcases how the use of traditional Chinese Zhongyong can promote the decentralization of blockchain and the centralization of the green data center and explains the advantages of using both technologies simultaneously. The book puts forward a digital circular agricultural framework that embeds both blockchain and the green data center through an actual case study. While this book specifically focuses on agriculture, it also provides readers with a new perspective for thinking further on how to break down the disciplinary barriers between the social sciences and natural sciences. This book will be of great interest to students and scholars of agriculture, digital technologies, circular economy, sustainable development, and Eastern philosophy.

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Taylor & Francis

Published Date

ISBN 10

1000927571

ISBN 13

9781000927573

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

By: Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi

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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

By: Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

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Page Count

345

Publisher

World Scientific

Published Date

ISBN 10

9813275480

ISBN 13

9789813275485

The Bersih Movement and Democratisation in Malaysia

Repression, Dissent and Opportunities

By: Khoo Ying Hooi

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The Bersih Movement and Democratisation in Malaysia

Repression, Dissent and Opportunities

By: Khoo Ying Hooi

Beginning in 2005 as a small electoral reform initiative, the Coalition for Clean and Fair Elections, known as Bersih, became the most prominent social movement in Malaysia. Based on participant observation approach and first-hand interviews with key actors, this book examines how Bersih became a movement that aggregated the collective grievance of Malaysians and brought Malaysian sociopolitical activism to a new level. This book makes a major contribution to the scholarly work on social movement theories in the Southeast Asian context and to the growing literature on social movements and democratization.

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224

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1793642141

ISBN 13

9781793642141

Digital Gastronomy: From 3d Food Printing To Personalized Nutrition

By: Chee Kai Chua,Wai Yee Yeong,Hong Wei Tan,Yi Zhang,U-xuan Tan,Chen Huei Leo,Michinao Hashimoto,Gladys Hooi Chuan Wong,Justin Jia Yao Tan,Aakanksha Pant

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Digital Gastronomy: From 3d Food Printing To Personalized Nutrition

By: Chee Kai Chua,Wai Yee Yeong,Hong Wei Tan,Yi Zhang,U-xuan Tan,Chen Huei Leo,Michinao Hashimoto,Gladys Hooi Chuan Wong,Justin Jia Yao Tan,Aakanksha Pant

The food industry has seen many changes over the last several decades — new technologies have been introduced into the way we cook, manufacture, and present food products to consumers. Digital gastronomy, which combines new computational abilities such as three-dimensional (3D) printing with traditional food preparation, has allowed consumers to design and manufacture food with personalized shapes, colours, textures, and even nutrition. In addition to the personalization of food, 3D printing of food has other advantages such as promoting automation in food preparation and food sustainability through 3D-printed cell-based meats and alternative proteins. Entire meals can be constructed just by 3D food printing alone.In this textbook, the background, principles, commercial food printers, materials, regulations, business development, as well as the emerging technologies and future outlook of 3D food printing are explored. In terms of 3D-printed materials, four main classes are reviewed: namely, desserts / snacks (comprising dairy products, chocolate, sugars, and dough), fruits / vegetables, meats /alternative proteins, and pharmaceuticals / nutraceuticals.This textbook has been written to offer readers keen to learn more about 3D food printing in terms of concepts, processes, applications, and developments of 3D food printing. No prior knowledge is required. At the end of each chapter, a set of problems offers undergraduate and postgraduate students practice on the main ideas discussed within the chapter. For tertiary-level lecturers and university professors, the topic on 3D food printing can be associated to other subjects in food and nutrition, pharmaceutical and nutraceutical sciences, and food engineering.Related Link(s)

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432

Publisher

World Scientific

Published Date

ISBN 10

9811256608

ISBN 13

9789811256608

Building a Sustainable Coaching Culture

A Step by Step Guide to Coaching Culture Implementation

By: Eng Hooi Ng

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Building a Sustainable Coaching Culture

A Step by Step Guide to Coaching Culture Implementation

By: Eng Hooi Ng

As the book’s title suggested, the purpose of this book is to help organizations to build a sustainable coaching culture up for success, a culture that our readers believe in and willing to put enormous efforts which it will bring you and your organization a greater success. This book is designed to guide you “How-To” build a sustainable coaching culture. The book content is not to learn on “What is coaching”, “why coaching” or “why we need coaching”. Because we believe our readers are already understand “coaching” inside out and the benefit it could bring to the organization. What our readers need is that a guidebook to help them to plan and implement a strong and sustainable coaching culture. This book provides step by step guide, profuse use of sample framework, strategy, roadmap, matrix, assessment form, sheet, evaluation methods & many tools and even an employee coaching mobile application (details in last chapter) The content & layout of this book are clear cut and organized, packed with many frameworks and strategy map. This book is outlined in the way that you can choose to learn at any chapter you want to and it will not affect your reading momentum. It is special made for you to draft your coaching strategy deck for high level presentation & implementation. This book is highly practical book and it’s written by an experienced coaching practitioner who is a strong coaching advocate who believe coaching will bring profound benefits to individual and organization, the author is a ICF PCC, A Professional Certified Coach who has coached more than 600 hours, a head of organization development leader who has led a global coaching culture transformation project.

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Page Count

135

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1543765572

ISBN 13

9781543765571

Entrepreneurial Marketing

Beyond Professionalism to Creativity, Leadership, and Sustainability

By: Philip Kotler,Hermawan Kartajaya,Hooi Den Huan,Jacky Mussry

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Entrepreneurial Marketing

Beyond Professionalism to Creativity, Leadership, and Sustainability

By: Philip Kotler,Hermawan Kartajaya,Hooi Den Huan,Jacky Mussry

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

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Page Count

297

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119835208

ISBN 13

9781119835202

Agricultural Digitization and Zhongyong Philosophy

Creating a Sustainable Circular Economy

By: Yiyan Chen,Hooi Hooi Lean,Ye Li

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Agricultural Digitization and Zhongyong Philosophy

Creating a Sustainable Circular Economy

By: Yiyan Chen,Hooi Hooi Lean,Ye Li

Average ratings

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Solve jigsaw puzzle

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Publisher

Taylor & Francis

Published Date

ISBN 10

1000927571

ISBN 13

9781000927573

Book's by Hooi Hooi Lean

Agricultural Digitization and Zhongyong Philosophy

Agricultural Digitization and Zhongyong Philosophy

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

The Bersih Movement and Democratisation in Malaysia

The Bersih Movement and Democratisation in Malaysia

Digital Gastronomy: From 3d Food Printing To Personalized Nutrition

Digital Gastronomy: From 3d Food Printing To Personalized Nutrition

Building a Sustainable Coaching Culture

Building a Sustainable Coaching Culture

Entrepreneurial Marketing

Entrepreneurial Marketing

Agricultural Digitization and Zhongyong Philosophy

Agricultural Digitization and Zhongyong Philosophy

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