Hongwei He's Books

Principles of Marketing

By: Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He

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Principles of Marketing

By: Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research

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Page Count

1628

Publisher

Pearson UK

Published Date

ISBN 10

1292269618

ISBN 13

9781292269610

Collaborative Knowledge Management Through Product Lifecycle

A Computational Perspective

By: Hongwei Wang,Gongzhuang Peng

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Collaborative Knowledge Management Through Product Lifecycle

A Computational Perspective

By: Hongwei Wang,Gongzhuang Peng

This book not only presents the state-of-the-art research on knowledge modelling, knowledge retrieval and knowledge reuse, but also elaborates the Collaborative Knowledge Management (CKM) paradigm and the architecture for the next generation of knowledge management systems. Although knowledge management has been extensively studied, particularly in the fields of business management and engineering design, there is a lack of systematic methodologies for addressing the integrated and collaborative dimension of knowledge management during the collaborative process of designing and developing complex systems, products, processes and services. The rapid development of information technologies, together with their applications in engineering and management, has laid the foundation for a Collaborative Knowledge Management (CKM) paradigm. The book specifically discusses this paradigm from a computational perspective. By exploring specific research findings underpinning further CKM research and applications and describing methods related to hot research topics and new research areas, the book appeals to professionals, researchers and graduate students who are interested in knowledge management and related topics and who have a basic understanding of information technologies, computational methods, and knowledge management.

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Page Count

295

Publisher

Springer Nature

Published Date

ISBN 10

9811996261

ISBN 13

9789811996269

Secure Automatic Dependent Surveillance-Broadcast Systems

By: Haomiao Yang,Hongwei Li,Xuemin Sherman Shen

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Secure Automatic Dependent Surveillance-Broadcast Systems

By: Haomiao Yang,Hongwei Li,Xuemin Sherman Shen

This book proposes secure schemes to address security challenges in secure automatic dependent surveillance-broadcast systems (ADS-B) from five different angles. First, the authors examine encryption schemes applied to the ADS-B environment for protecting messages confidentiality. Second, they propose an ADS-B broadcast authentication scheme with batch verification by employing an identity-based signature. Third, they present ADS-B broadcast authentication scheme based on a digital signature with message recovery, which provides a feature that the message is recoverable from the signature. Fourth, they propose a new cryptographic solution to ADS-B security. Finally, they propose an accurate and efficient cognitive aircraft location verification scheme preserving aircraft location privacy by utilizing a grid-based k-nearest neighbor algorithm. In summary, the authors show how ADS-B data links can greatly enhance flight safety by these proposed schemes without sacrificing data security. Proposes several secure schemes to address security challenges in secure automatic dependent surveillance-broadcast systems (ADS-B); Provides extensive experiments and evaluates the proposed schemes using real-world data; Shows how ADS-B data links can greatly enhance safety without sacrificing data security

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Page Count

166

Publisher

Springer Nature

Published Date

ISBN 10

3031070216

ISBN 13

9783031070211

A Guide to Fluid Mechanics

By: Hongwei Wang

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A Guide to Fluid Mechanics

By: Hongwei Wang

This book is written for the learner's point of view, with the purpose of helping readers understand the principles of flow. The theory is explained using ordinary and accessible language, where fluid mechanics is presented in analogy to solid mechanics to emphasize that they are all the application of Newtonian mechanics and thermodynamics. All the informative and helpful illustrations are drawn by the author, uniting the science and the art with figures that complement the text and provide clear understanding. Another unique feature is that one of the chapters is wholly dedicated to providing 25 selected interesting and controversial flow examples, with the purpose of linking theory with practice. The book will be useful to both beginners in the field and experts in other fields, and is ideal for college students, graduate students, engineers, and technicians.

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Page Count

326

Publisher

Cambridge University Press

Published Date

ISBN 10

1108599001

ISBN 13

9781108599009

Monthly Problem Gems

By: Hongwei Chen

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Monthly Problem Gems

By: Hongwei Chen

This book is an outgrowth of a collection of sixty-two problems offered in the The American Mathematical Monthly (AMM) the author has worked over the last two decades. Each selected problem has a central theme, contains gems of sophisticated ideas connected to important current research, and opens new vistas in the understanding of mathematics. The AMM problem section provides one of the most challenging and interesting problem sections among the various journals and online sources currently available. The published problems and solutions have become a treasure trove rife with mathematical gems. The author presents either his published solution in the AMM or an alternative solution to the published one to present and develop problem-solving techniques. A rich glossary of important theorems and formulas is included for easy reference. The reader may regard this book as a starter set for AMM problems, providing a jumping of point to new ideas, and extending their personal lexicon of problems and solutions. This collection is intended to encourage the reader to move away from routine exercises toward creative solutions, as well as offering the reader a systematic illustration of how to organize the transition from problem solving to exploring, investigating and discovering new results.

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Page Count

324

Publisher

CRC Press

Published Date

ISBN 10

1000402282

ISBN 13

9781000402285

Tobacco Smoke Exposure Biomarkers

By: Qingyuan Hu,Hongwei Hou

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Tobacco Smoke Exposure Biomarkers

By: Qingyuan Hu,Hongwei Hou

Written by experts in the analytical chemistry of tobacco smoke, Tobacco Smoke Exposure Biomarkers summarizes the toxicology, metabolic pathway, and biomarkers of nicotine, TSNAs, PAHs, VOCs, AAs, Catechol and Hydroquinone, HCN, CO and NOx, and heavy metals, and the use of this biomarker in exposure assessment and/or cigarette smoke exposure enviro

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Page Count

286

Publisher

CRC Press

Published Date

ISBN 10

1498705618

ISBN 13

9781498705615

Excursions in Classical Analysis

Pathways to Advanced Problem Solving and Undergraduate Research

By: Hongwei Chen

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Excursions in Classical Analysis

Pathways to Advanced Problem Solving and Undergraduate Research

By: Hongwei Chen

Excursions in Classical Analysis will introduce students to advanced problem solving and undergraduate research in two ways: it will provide a tour of classical analysis, showcasing a wide variety of problems that are placed in historical context, and it will help students gain mastery of mathematical discovery and proof. The [Author]; presents a variety of solutions for the problems in the book. Some solutions reach back to the work of mathematicians like Leonhard Euler while others connect to other beautiful parts of mathematics. Readers will frequently see problems solved by using an idea that, at first glance, might not even seem to apply to that problem. Other solutions employ a specific technique that can be used to solve many different kinds of problems. Excursions emphasizes the rich and elegant interplay between continuous and discrete mathematics by applying induction, recursion, and combinatorics to traditional problems in classical analysis. The book will be useful in students' preparations for mathematics competitions, in undergraduate reading courses and seminars, and in analysis courses as a supplement. The book is also ideal for self study, since the chapters are independent of one another and may be read in any order.

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Page Count

317

Publisher

American Mathematical Soc.

Published Date

ISBN 10

0883857685

ISBN 13

9780883857687

Mechanics of Bio-Sediment Transport

By: Hongwei Fang,Lei Huang,Huiming Zhao,Wei Cheng,Yishan Chen,Mehdi Fazeli,Qianqian Shang

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Mechanics of Bio-Sediment Transport

By: Hongwei Fang,Lei Huang,Huiming Zhao,Wei Cheng,Yishan Chen,Mehdi Fazeli,Qianqian Shang

The main focus of this book is the transport mechanics of sediment particles coated with microbial biofilm, which is called bio-sediment. The book also addresses the question of how to measure and simulate the considerable variation in the properties of natural sediment associated with microbial biofilm, ranging from the micro-scale surface morphology to the macro-scale sediment transport. Nowadays most studies to elucidate the mechanisms of sediment transport have concentrated on physical-chemical sediment properties, little work explicitly coupled sediment dynamics and the environmental effects under the influence of micro-ecosystem, thus leaving a serious gap in water and sediment sciences as well as water ecological research. With respect to physical-chemical sediment properties, this book has been undertaken to evaluate and quantify the effect of biological factors - biofilm on sediment transport mechanics. The chapters cover topics including development of bio-sediment and its properties; model of biofilm growth on sediment substratum; bedform and flow resistance of bio-sediment bed; incipient velocity and settling velocity of bio-sediment; bedload and suspended load transport for bio-sediment; numerical simulation of bio-sediment transport. Besides, the measurement technology, analysis method and expression approach introduced in this book combine the characteristics of hydraulic, environmental and microbial research, having more immediate innovation. This book will be of interest to researchers, managers, practitioners, policy and decision makers, international institutions, governmental and non-governmental organizations, educators, as well as graduate and undergraduate students in the field of hydraulics and river dynamics. It will help to understand the relevance of sediment transport and biofilm growth under the role of aqueous micro-ecosystem, to introduce better tools for the simulation and prediction of bio-sediment transport, and to provide a scientific basis and application foundation for the research of interaction between sediment particles and ecological and environmental factors.

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Page Count

412

Publisher

Springer Nature

Published Date

ISBN 10

3662611589

ISBN 13

9783662611586

Analysis and Design of Markov Jump Discrete Systems

By: Yonggui Kao,Panpan Zhang,Changhong Wang,Hongwei Xia

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Analysis and Design of Markov Jump Discrete Systems

By: Yonggui Kao,Panpan Zhang,Changhong Wang,Hongwei Xia

This book proposes analysis and design techniques for Markov jump systems (MJSs) using Lyapunov function and sliding mode control techniques. It covers a range of topics including stochastic stability, finite-time boundedness, actuator-fault problem, bumpless transfer scheme, and adaptive sliding mode fault-tolerant control for uncertain MJSs. Notably, the book presents a new model for deception attacks (DAs), establishing the correlation between attacks and time delays, which should be of particular interest due to the recent increase in such attacks. The book's content is presented in a comprehensive, progressive manner, with fundamental principles introduced first before addressing more advanced techniques. The book features illustrations and tables, providing readers with a practical and intuitive approach to applying these methods in their own research. This book will prove invaluable to researchers and graduate students in control engineering and applied mathematics with an interest in the latest developments in MJSs.

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Page Count

200

Publisher

Springer Nature

Published Date

ISBN 10

9819957486

ISBN 13

9789819957484

Monthly Problem Gems

By: Hongwei Chen

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Monthly Problem Gems

By: Hongwei Chen

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Page Count

324

Publisher

CRC Press

Published Date

ISBN 10

1000402282

ISBN 13

9781000402285

Principles of Marketing

By: Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He

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Principles of Marketing

By: Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He

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Page Count

1628

Publisher

Pearson UK

Published Date

ISBN 10

1292269618

ISBN 13

9781292269610

Mechanics of Bio-Sediment Transport

By: Hongwei Fang,Lei Huang,Huiming Zhao,Wei Cheng,Yishan Chen,Mehdi Fazeli,Qianqian Shang

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Mechanics of Bio-Sediment Transport

By: Hongwei Fang,Lei Huang,Huiming Zhao,Wei Cheng,Yishan Chen,Mehdi Fazeli,Qianqian Shang

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Page Count

412

Publisher

Springer Nature

Published Date

ISBN 10

3662611589

ISBN 13

9783662611586

Classical Analysis

An Approach through Problems

By: Hongwei Chen

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Classical Analysis

An Approach through Problems

By: Hongwei Chen

A conceptually clear induction to fundamental analysis theorems, a tutorial for creative approaches for solving problems, a collection of modern challenging problems, a pathway to undergraduate research—all these desires gave life to the pages here. This book exposes students to stimulating and enlightening proofs and hard problems of classical analysis mainly published in The American Mathematical Monthly. The author presents proofs as a form of exploration rather than just a manipulation of symbols. Drawing on the papers from the Mathematical Association of America's journals, numerous conceptually clear proofs are offered. Each proof provides either a novel presentation of a familiar theorem or a lively discussion of a single issue, sometimes with multiple derivations. The book collects and presents problems to promote creative techniques for problem-solving and undergraduate research and offers instructors an opportunity to assign these problems as projects. This book provides a wealth of opportunities for these projects. Each problem is selected for its natural charm—the connection with an authentic mathematical experience, its origination from the ingenious work of professionals, develops well-shaped results of broader interest.

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Page Count

443

Publisher

CRC Press

Published Date

ISBN 10

1000786544

ISBN 13

9781000786545

Handbook of Research on Artificial Immune Systems and Natural Computing: Applying Complex Adaptive Technologies

Applying Complex Adaptive Technologies

By: Mo, Hongwei

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Handbook of Research on Artificial Immune Systems and Natural Computing: Applying Complex Adaptive Technologies

Applying Complex Adaptive Technologies

By: Mo, Hongwei

This book offers new ideas and recent developments in Natural Computing, especially on artificial immune systems"--Provided by publisher.

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Page Count

633

Publisher

IGI Global

Published Date

ISBN 10

1605663115

ISBN 13

9781605663111

Tobacco Smoke Exposure Biomarkers

By: Qingyuan Hu,Hongwei Hou

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Tobacco Smoke Exposure Biomarkers

By: Qingyuan Hu,Hongwei Hou

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Solve jigsaw puzzle

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Page Count

286

Publisher

CRC Press

Published Date

ISBN 10

1498705618

ISBN 13

9781498705615

Book's by Hongwei He

Principles of Marketing

Principles of Marketing

Collaborative Knowledge Management Through Product Lifecycle

Collaborative Knowledge Management Through Product Lifecycle

Secure Automatic Dependent Surveillance-Broadcast Systems

Secure Automatic Dependent Surveillance-Broadcast Systems

A Guide to Fluid Mechanics

A Guide to Fluid Mechanics

Monthly Problem Gems

Monthly Problem Gems

Tobacco Smoke Exposure Biomarkers

Tobacco Smoke Exposure Biomarkers

Excursions in Classical Analysis

Excursions in Classical Analysis

Mechanics of Bio-Sediment Transport

Mechanics of Bio-Sediment Transport

Analysis and Design of Markov Jump Discrete Systems

Analysis and Design of Markov Jump Discrete Systems

Monthly Problem Gems

Monthly Problem Gems

Principles of Marketing

Principles of Marketing

Mechanics of Bio-Sediment Transport

Mechanics of Bio-Sediment Transport

Classical Analysis

Classical Analysis

Handbook of Research on Artificial Immune Systems and Natural Computing: Applying Complex Adaptive Technologies

Handbook of Research on Artificial Immune Systems and Natural Computing: Applying Complex Adaptive Technologies

Tobacco Smoke Exposure Biomarkers

Tobacco Smoke Exposure Biomarkers

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