Hongbing Fu's Books

Organic Optoelectronics

By: Wenping Hu,Fenglian Bai,Xiong Gong,Xiaowei Zhan,Hongbing Fu,Thomas Bjornholm

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Organic Optoelectronics

By: Wenping Hu,Fenglian Bai,Xiong Gong,Xiaowei Zhan,Hongbing Fu,Thomas Bjornholm

Written by internationally recognized experts in the field with academic as well as industrial experience, this book concisely yet systematically covers all aspects of the topic. The monograph focuses on the optoelectronic behavior of organic solids and their application in new optoelectronic devices. It covers organic field-effect and organic electroluminescent materials and devices, organic photonics, materials and devices, as well as organic solids in photo absorption and energy conversion. Much emphasis is laid on the preparation of functional materials and the fabrication of devices, from materials synthesis and purification, to physicochemical properties and the basic processes and working principles of the devices. The only book to cover fundamentals, applications, and the latest research results, this is a handy reference for both researchers and those new to the field. From the contents: * Electronic process in organic solids * Organic/polymeric semiconductors for field-effect transistors * Organic/polymeric field-effect transistors * Organic circuits and organic single molecular transistors * Polymer light-emitting Diodes (PLEDs): devices and materials * Organic solids for photonics * Organic photonic devices * Organic solar cells based on small molecules * Polymer solar cells * Dye-sensitized solar cells (DSSCs) * Organic thermoelectric power devices

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Page Count

503

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527653473

ISBN 13

9783527653478

Mobile Marketing Management

Case Studies from Successful Practices

By: Hongbing Hua

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Mobile Marketing Management

Case Studies from Successful Practices

By: Hongbing Hua

With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

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Page Count

459

Publisher

CRC Press

Published Date

ISBN 10

0429633890

ISBN 13

9780429633898

Organic Optoelectronics

By: Wenping Hu,Fenglian Bai,Xiong Gong,Xiaowei Zhan,Hongbing Fu,Thomas Bjornholm

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Organic Optoelectronics

By: Wenping Hu,Fenglian Bai,Xiong Gong,Xiaowei Zhan,Hongbing Fu,Thomas Bjornholm

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

503

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527653473

ISBN 13

9783527653478

Book's by Hongbing Fu

Organic Optoelectronics

Organic Optoelectronics

Mobile Marketing Management

Mobile Marketing Management

Organic Optoelectronics

Organic Optoelectronics

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