6 Stores about food and romance, to bring couples together, including 6 recipes.Pumpkin Blossoms by Sue Stewart Ade, Coffee Cake Chaos by Ryan Jo Summers, Apple Pie Delight by Sonja Gunter, Peanut Butter Kisses by Jody Vitek, Boston Crème Breakdown by Randi Perrin, The Chocolate Queen by April & Holly Marcom
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.
After two decades of publication, Tin House releases The Final Issue, featuring new stories, poems, and essays by Tin House writers from throughout our twenty-year history. “Twenty years ago I believed that stories, poems, and essays could build bridges and save lives. I still believe this. Thank you for sharing the dream with us. I can’t wait to read what you write next.”
6 Stores about food and romance, to bring couples together, including 6 recipes.Pumpkin Blossoms by Sue Stewart Ade, Coffee Cake Chaos by Ryan Jo Summers, Apple Pie Delight by Sonja Gunter, Peanut Butter Kisses by Jody Vitek, Boston Crème Breakdown by Randi Perrin, The Chocolate Queen by April & Holly Marcom
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