Holli A. Semetko's Books

On Message

Communicating the Campaign

By: Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko

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On Message

Communicating the Campaign

By: Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

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Page Count

234

Publisher

SAGE

Published Date

ISBN 10

1446233529

ISBN 13

9781446233528

The Formation of Campaign Agendas

A Comparative Analysis of Party and Media Roles in Recent American and British Elections

By: Holli A. Semetko,Jay G. Blumler,Michael Gurevitch,David H. Weaver,Steve Barkin

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The Formation of Campaign Agendas

A Comparative Analysis of Party and Media Roles in Recent American and British Elections

By: Holli A. Semetko,Jay G. Blumler,Michael Gurevitch,David H. Weaver,Steve Barkin

This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

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Page Count

217

Publisher

Routledge

Published Date

ISBN 10

1135023506

ISBN 13

9781135023508

Political Campaigning in Referendums

Framing the Referendum Issue

By: Holli A. Semetko,Claes H. de Vreese

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Political Campaigning in Referendums

Framing the Referendum Issue

By: Holli A. Semetko,Claes H. de Vreese

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

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Age

Page Count

251

Publisher

Routledge

Published Date

ISBN 10

1134272960

ISBN 13

9781134272969

Book's by Holli A. Semetko

On Message

On Message

The Formation of Campaign Agendas

The Formation of Campaign Agendas

Political Campaigning in Referendums

Political Campaigning in Referendums

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