Holger J. Schmidt's Books

Co-creating Brands

Brand Management from A Co-creative Perspective

By: Nicholas Ind,Holger J. Schmidt

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Co-creating Brands

Brand Management from A Co-creative Perspective

By: Nicholas Ind,Holger J. Schmidt

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.

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Page Count

337

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472962257

ISBN 13

9781472962256

Chemical Micro Process Engineering

Processing and Plants

By: Volker Hessel,Holger Löwe,Andreas Muller,Gunther Kolb

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Chemical Micro Process Engineering

Processing and Plants

By: Volker Hessel,Holger Löwe,Andreas Muller,Gunther Kolb

Micro process engineering is approaching both academia and industry. With the provision of micro devices, systems and whole plants by commercial suppliers, one main barrier for using these units has been eliminated. This book focuses on processes and their plants rather than on devices: what is 'before', 'behind' and 'around' micro device fabrication - and gives a comprehensive and detailed overview on the micro-reactor plants and three topic-class applications which are mixing, fuel processing, and catalyst screening. Thus, the book reflects the current level of development from 'micro-reactor design' to 'micro-reactor process design'.

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Page Count

681

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527606270

ISBN 13

9783527606276

Models in Software Engineering

Workshops and Symposia at MODELS 2007 Nashville, TN, USA, September 30 - October 5, 2007, Reports and Revised Selected Papers

By: Holger Giese

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Models in Software Engineering

Workshops and Symposia at MODELS 2007 Nashville, TN, USA, September 30 - October 5, 2007, Reports and Revised Selected Papers

By: Holger Giese

This book constitutes the thoroughly refereed post-workshop proceedings of 10 internationl workshops and 2 symposia held as satellite events of the 10th International Conference on Model Driven Engineering Languages and Systems, MoDELS 2007, in Nashville, TN, USA, in September/October 2007 (see LNCS 4735). The 29 revised full papers were carefully selected for inclusion in the book and are presented along with a doctoral and an educators' symposium section. The papers are organized in topical sections representing the various workshops: aspect-oriented modeling (AOM 2007), language engineering (ATEM2007), model driven development of advanced user interfaces (MDDAUI 2007), model size metrics (MSM 2007), model-based design of trustworthy health information systems (MOTHIS 2007), model-driven engineering, verification and validation (MoDeVVa 2007), modelling systems with OCL (Ocl4All 2007), Models@run.time, multi-paradigm modeling: concepts and tools (MPM 2007), quality in modeling, doctoral symposium, and educators' symposium.

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Page Count

331

Publisher

Springer

Published Date

ISBN 10

3540690735

ISBN 13

9783540690733

Co-creating Brands

Brand Management from A Co-creative Perspective

By: Nicholas Ind,Holger J. Schmidt

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Co-creating Brands

Brand Management from A Co-creative Perspective

By: Nicholas Ind,Holger J. Schmidt

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Solve jigsaw puzzle

Age

Page Count

337

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472962273

ISBN 13

9781472962270

Book's by Holger J. Schmidt

Co-creating Brands

Co-creating Brands

Chemical Micro Process Engineering

Chemical Micro Process Engineering

Models in Software Engineering

Models in Software Engineering

Co-creating Brands

Co-creating Brands

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