Hilary Jm Topper Mpa's Books

From Couch Potato to Endurance Athlete

A Portrait of a Non-Athletic Triathlete

By: Hilary JM Topper

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From Couch Potato to Endurance Athlete

A Portrait of a Non-Athletic Triathlete

By: Hilary JM Topper

For those who have ever thought they were too old or too unfit to finish a triathlon, From Couch Potato to Endurance Athlete will prove that it is never too late to compete! This is a story about overcoming life's obstacles—from injury and business trouble to grief and loss and everything in between. Hilary Topper was a 48-year-old working mother who once upon a time had practically failed high school gym class. She was working 60-plus hours a week, running a small business. Her focus was on others—her children, her aging parents, and her staff. In the meantime, her weight kept increasing, and she was unhappy with the way her life was going. She needed a change. To turn things around, she joined a gym for the first time in her life. This book will take you on Hilary's decade-long journey as she trains for and runs her first 5K, swims the aqua-blue waters of the Caribbean, cycles a hilly course in Milwaukee, learns how to run–walk her way through the New York City Marathon, and competes in her first triathlon in Sanibel, Florida. You will be right with Hilary as she narrates each experience—even a 5.5-mile swim in the murky waters of Long Island. Hilary's story will move, motivate, and inspire. You will laugh and cry as you follow her on her journey. Even if you don't start out as an endurance athlete, after reading this book, you will walk away feeling that no matter what happens, you can cross the finish line, too.

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Page Count

339

Publisher

Meyer & Meyer Sport

Published Date

ISBN 10

178255517X

ISBN 13

9781782555179

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Building Your Business Using Consumer Generated Media

By: Hilary Jm Topper Mpa

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Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Building Your Business Using Consumer Generated Media

By: Hilary Jm Topper Mpa

Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask..., author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. Designed for marketing professionals, small business owners, and non-profit organization executives, Everything You Ever Wanted to Know About Social Media, but were afraid to ask... is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web Everything You Ever Wanted to Know About Social Media, but were afraid to ask... highlights the power of consumer-generated media and how it can be used effectively to help grow your business.

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Page Count

194

Publisher

iUniverse

Published Date

ISBN 10

1440153620

ISBN 13

9781440153624

Branding in a Digital World

How to Take an Integrated Marketing Approach to Building a Business

By: Hilary JM Topper MPA

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Branding in a Digital World

How to Take an Integrated Marketing Approach to Building a Business

By: Hilary JM Topper MPA

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

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Page Count

215

Publisher

iUniverse

Published Date

ISBN 10

1532087470

ISBN 13

9781532087479

The Bumpy Road from Couch Potato to Endurance Athlete: A Portrait of a Non-Athletic Triathlete

By: Hilary Jm Topper

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The Bumpy Road from Couch Potato to Endurance Athlete: A Portrait of a Non-Athletic Triathlete

By: Hilary Jm Topper

This book will take the reader on Hilary's decade-long journey as she trains for and runs her first 5K, swims the aqua-blue waters of the Caribbean, cycles a hilly course in Milwaukee, learns how to run-walk her way through the New York City Marathon, and competes in her first triathlon in Sanibel, Florida. The reader will be right with Hilary as she narrates each experience--even a 5-mile swim in the murky waters of Long Island.

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Page Count

312

Publisher

Meyer & Meyer Fachverlag und Buchhandel GmbH

Published Date

ISBN 10

1782552405

ISBN 13

9781782552406

Branding in a Digital World

How to Take an Integrated Marketing Approach to Building a Business

By: Hilary Jm Topper Mpa

Write a review Read reviews Take a Quiz Solve Book Puzzle

Branding in a Digital World

How to Take an Integrated Marketing Approach to Building a Business

By: Hilary Jm Topper Mpa

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

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Page Count

296

Published Date

ISBN 10

1532087497

ISBN 13

9781532087493

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Building Your Business Using Consumer Generated Media

By: Hilary Jm Topper Mpa

Write a review Read reviews Take a Quiz Solve Book Puzzle

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Building Your Business Using Consumer Generated Media

By: Hilary Jm Topper Mpa

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

194

Publisher

iUniverse

Published Date

ISBN 10

1440153620

ISBN 13

9781440153624

Book's by Hilary Jm Topper Mpa

From Couch Potato to Endurance Athlete

From Couch Potato to Endurance Athlete

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Branding in a Digital World

Branding in a Digital World

The Bumpy Road from Couch Potato to Endurance Athlete: A Portrait of a Non-Athletic Triathlete

The Bumpy Road from Couch Potato to Endurance Athlete: A Portrait of a Non-Athletic Triathlete

Branding in a Digital World

Branding in a Digital World

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask...

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