Expanding and clarifying their previous book, "I Killed Schrodinger's Cat," the authors explain all forms of mass and energy using just one particle and three forces (gravity, electrostatic repulsion, and magnetism). Predictive, measurable solutions are proposed for electricity, dark matter, the nature of light, entropy, and many other issues. Written primarily for laymen, the book also contains an appendix with mathematical proofs for the scientist.
Learn the tricks-of-the-trade of becoming a great technicalcommunicator Remember when you were an undergraduate and freshman compositionseemed so irrelevant to your life? After all, you were going toconquer the world with technological know-how. Your spellchecksoftware would handle the details. Now that you're a professional -pitching an idea, vying for a contract or grant, or presenting at ameeting - getting your point across effectively suddenly seemspretty essential for success, doesn't it? Fear not. This light-hearted text, brimming with proventechniques, good advice, and real-world examples that you caneasily apply to your own case, will turn you into an adeptcommunicator. Written expressly for technologists, this is asimple, concise, and practical guide to the communication dynamicsof writing, presentation delivery, and meeting interaction. Herbert Hirsch, in-demand consultant who developed thesetechniques for his own prolific engineering career, teaches you howto use "scripting" to plan for communication events. More than amere outline or storyboard, scripting is a powerful technique thatassists you in getting the right structure and content, in theproper order. Using scripting, you will master the fundamental principles ofcommunicating: How to grab the reader's or audience's attention from thestart How to maintain the connection while proceeding smoothly fromtopic to topic How to provide the substantiation for the points you made How to communicate with people from other groups, such asmarketers, investors, users, and others How to overcome such obstacles as fear, boredom, and aversionto your material Distilling the art of communication to its essence, EssentialCommunication Strategies empowers you to communicate withconfidence and authority in every situation, to every audience.
Understanding the interrelationship of business, society and government is vital to working at any level in an organization of any size. This text develops strategic management skills using an applied ethics approach, primarily through a case study analysis pedagogy, to develop and implement ethical strategies in today’s high-tech global community. The authors crystallize the complex array of issues that business leaders, managers, and employees face in market and nonmarket environments, from balancing stakeholder interests and dealing with government regulations to managing crises and making socially responsible and ethical decisions. Technical concepts come to life through a variety of cases and case questions, thought-provoking personal and professional applications, ethical dilemmas, and practical exercises. Furthermore, an appendix offers approaches to case analysis and includes a case analysis table that serves as a model for students and professors. Thoroughly revised and updated, the third edition includes discussions on the influence of globalization and technology, the impact of COVID-19, and greater focus on developing ethical strategies. With its thorough coverage of relevant issues and skill-building elements to stimulate critical thinking, this text will engage and prepare students to understand and confront real-world business issues by developing and implementing ethical strategies through case analysis of companies and analysis of organizational ethical dilemmas.
Learn the tricks-of-the-trade of becoming a great technicalcommunicator Remember when you were an undergraduate and freshman compositionseemed so irrelevant to your life? After all, you were going toconquer the world with technological know-how. Your spellchecksoftware would handle the details. Now that you're a professional -pitching an idea, vying for a contract or grant, or presenting at ameeting - getting your point across effectively suddenly seemspretty essential for success, doesn't it? Fear not. This light-hearted text, brimming with proventechniques, good advice, and real-world examples that you caneasily apply to your own case, will turn you into an adeptcommunicator. Written expressly for technologists, this is asimple, concise, and practical guide to the communication dynamicsof writing, presentation delivery, and meeting interaction. Herbert Hirsch, in-demand consultant who developed thesetechniques for his own prolific engineering career, teaches you howto use "scripting" to plan for communication events. More than amere outline or storyboard, scripting is a powerful technique thatassists you in getting the right structure and content, in theproper order. Using scripting, you will master the fundamental principles ofcommunicating: How to grab the reader's or audience's attention from thestart How to maintain the connection while proceeding smoothly fromtopic to topic How to provide the substantiation for the points you made How to communicate with people from other groups, such asmarketers, investors, users, and others How to overcome such obstacles as fear, boredom, and aversionto your material Distilling the art of communication to its essence, EssentialCommunication Strategies empowers you to communicate withconfidence and authority in every situation, to every audience.
The Italian spoken in most of Tuscany is characterized by a number of peculiar pronunciations which for over half a century Romance scholars have explained by a theory of linguistic substratum influence. This theory postulates that present-day Tuscan pronunciation is a survival of the 'foreign accent' with which the ancient Etruscans must have spoken Latin when Rome first began to extend its power and language over the rest of Italy. Professor Izzo has undertaken a new and thorough investigation of modern Tuscan pronunciation, disproving this hypothesis and providing a definitive conclusion to the debate. He delineates clearly the errors in reasoning of those who trace the Tuscan pronunciation to an Etruscan influence, and presents his conclusions objectively. This study will interest Romance linguists, especially historians of the Italian language; but it will also interest historical linguists in general, for by disproving one of the most plausible and best-documented cases of alleged substratum influence, it casts doubt on many other cases where such influence has been claimed with little evidence.
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