In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
Today we are politically polarized as never before. The presidential elections of 2000 and 2004 will be remembered as two of the most contentious political events in American history. Yet despite the recent election upheaval, The American Voter Revisited discovers that voter behavior has been remarkably consistent over the last half century. And if the authors are correct in their predictions, 2008 will show just how reliably the American voter weighs in, election after election. The American Voter Revisited re-creates the outstanding 1960 classic The American Voter---which was based on the presidential elections of 1952 and 1956---following the same format, theory, and mode of analysis as the original. In this new volume, the authors test the ideas and methods of the original against presidential election surveys from 2000 and 2004. Surprisingly, the contemporary American voter is found to behave politically much like voters of the 1950s. "Simply essential. For generations, serious students of American politics have kept The American Voter right on their desk. Now, everyone will keep The American Voter Revisited right next to it." ---Larry J. Sabato, Director of the University of Virginia Center for Politics and author of A More Perfect Constitution "The American Voter Revisited is destined to be the definitive volume on American electoral behavior for decades. It is a timely book for 2008, with in-depth analyses of the 2000 and 2004 elections updating and extending the findings of the original The American Voter. It is also quite accessible, making it ideal for graduate students as well as advanced undergrads." ---Andrew E. Smith, Director of the University of New Hampshire Survey Center "A theoretically faithful, empirically innovative, comprehensive update of the original classic." ---Sam Popkin, Professor of Political Science, University of California, San Diego Michael S. Lewis-Beck is F. Wendell Miller Distinguished Professor of Political Science at the University of Iowa. William G. Jacoby is Professor of Political Science at Michigan State University. Helmut Norpoth is Professor of Political Science at Stony Brook University. Herbert F. Weisberg is Professor of Political Science at Ohio State University.
Chapters in this book were originally commissioned for a conference ... held at the Mershon Center on the Ohio State University campus, March 7-10, 2002"--Preface.
Today we are politically polarized as never before. The presidential elections of 2000 and 2004 will be remembered as two of the most contentious political events in American history. Yet despite the recent election upheaval, The American Voter Revisited discovers that voter behavior has been remarkably consistent over the last half century. And if the authors are correct in their predictions, 2008 will show just how reliably the American voter weighs in, election after election. The American Voter Revisited re-creates the outstanding 1960 classic The American Voter---which was based on the presidential elections of 1952 and 1956---following the same format, theory, and mode of analysis as the original. In this new volume, the authors test the ideas and methods of the original against presidential election surveys from 2000 and 2004. Surprisingly, the contemporary American voter is found to behave politically much like voters of the 1950s. "Simply essential. For generations, serious students of American politics have kept The American Voter right on their desk. Now, everyone will keep The American Voter Revisited right next to it." ---Larry J. Sabato, Director of the University of Virginia Center for Politics and author of A More Perfect Constitution "The American Voter Revisited is destined to be the definitive volume on American electoral behavior for decades. It is a timely book for 2008, with in-depth analyses of the 2000 and 2004 elections updating and extending the findings of the original The American Voter. It is also quite accessible, making it ideal for graduate students as well as advanced undergrads." ---Andrew E. Smith, Director of the University of New Hampshire Survey Center "A theoretically faithful, empirically innovative, comprehensive update of the original classic." ---Sam Popkin, Professor of Political Science, University of California, San Diego Michael S. Lewis-Beck is F. Wendell Miller Distinguished Professor of Political Science at the University of Iowa. William G. Jacoby is Professor of Political Science at Michigan State University. Helmut Norpoth is Professor of Political Science at Stony Brook University. Herbert F. Weisberg is Professor of Political Science at Ohio State University.
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Using a clear, expository style that builds from simple to more complex topics, Weisberg explains how to measure the centre and variation on a single variable. Beginning with an exploration of how to measure variables with different numeric or non-numeric properties, the volume covers such important topics as ways to examine distributions of variables, ways to measure the spread of a variable in order to see how much the values on the variable differ, how to generalize the sample results to the population and the use of exploratory data analysis to measure centre and spread.
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