Herb Kemp's Books

What's Black about It?

Insights to Increase Your Share of a Changing African-American Market

By: Pepper Miller,Herb Kemp

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What's Black about It?

Insights to Increase Your Share of a Changing African-American Market

By: Pepper Miller,Herb Kemp

At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.

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Page Count

152

Publisher

Paramount Market Publishing

Published Date

ISBN 10

0972529098

ISBN 13

9780972529099

Paraffin Chronicles

By: Herb Torrens

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Paraffin Chronicles

By: Herb Torrens

Did you ever wonder what it was like to be a surfer in the 1960s? Would you like to experience a magical ride through a decade when surfing grew from an idyllic past-time to a world-wide phenomenon? Experience what it was like to ride the waves of California and Hawaii at a time when surfing reinvented itself on an almost daily basis. Take a journey through time with Paraffin Chronicles and find out how movies, magazines, competition and innovation changed forever the ancient rite of surfing. Paraffin Chronicles is a first-hand account of one the most exciting and dynamic decades in surfing history. Told by noted surfer "Herbie" Torrens, the story chronicles the dramatic changes in surfing and surfing culture between 1960 and 1970. Growing up in Newport Beach, California, Torrens shares his experience of battling through the ranks of surfdom, from scrawny wanna-be gremmie to the cover of Surfer Magazine. Along the way we meet many of the legends of the day, and experience the dawning of an age. From the introduction of wetsuits to the pure expression of short-board surfing, Paraffin Chronicles gives us a water-level glimpse of a surfer's journey through life. You can contact the author at htorrens@verizon.net

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Page Count

216

Publisher

Trafford Publishing

Published Date

ISBN 10

1412009200

ISBN 13

9781412009201

Ruidoso and Ruidoso Downs

By: Lyn Kidder,Herb Brunell

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Ruidoso and Ruidoso Downs

By: Lyn Kidder,Herb Brunell

The Sacramento Mountains are an oasis of cool pine forests, alpine meadows, and fast-flowing streams. For more than a century, the area has been a summer haven for people living in the surrounding desert. The town of Ruidosoa Spanish word meaning noisyis named for the sound of water rushing over rocks as the Rio Ruidoso runs (and occasionally rampages) through the town. The towns first resident, Civil War veteran Paul Dowlin, built an adobe mill that harnessed the rivers power. Word of the areas beauty soon spread. Traveling over primitive roads, first by horse and wagon and later by automobile, visitors escaped the summer heat in what became known as The Playground of the Southwest. Some came for horse racing or the gambling and night life offered by the towns many bars; others came to hike, fish, and later ski on the slopes of Sierra Blanca, the mountain whose 12,000-foot peak provides a stunning backdrop for the town.

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Age

Page Count

132

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439638225

ISBN 13

9781439638224

What's Black about It?

Insights to Increase Your Share of a Changing African-American Market

By: Pepper Miller,Herb Kemp

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What's Black about It?

Insights to Increase Your Share of a Changing African-American Market

By: Pepper Miller,Herb Kemp

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

152

Publisher

Paramount Market Publishing

Published Date

ISBN 10

0972529098

ISBN 13

9780972529099

Book's by Herb Kemp

What's Black about It?

What's Black about It?

Paraffin Chronicles

Paraffin Chronicles

Ruidoso and Ruidoso Downs

Ruidoso and Ruidoso Downs

What's Black about It?

What's Black about It?

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