A third-generation disaster researcher challenges what he sees as a myth perpetrated since the genesis of the field in the 1950s that faced with an emergency, most people will panic and flee, become helplessly impassive, or loot. He sets out the empirical evidence in statistics and case studies. He agrees with colleagues that the mass media are a primary factor in spreading the myth, but goes beyond them to address what emergency agencies can do despite it. Graduate and undergraduate students interested in social response to disasters, the disaster research community, and people responsible for responding to disaster might find the treatment interesting. Annotation copyrighted by Book News, Inc., Portland, OR
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