Come with me! We are going on an adventure. Adventures are messy. That is just how adventures are. The destination is uncertain and ambiguous, the route complex, and yes, sometimes it is volatile. We will go into dark tunnels and discover dead ends. When we do, we will retrace our steps and see glimmers of light and hope. On the way, we will rediscover old wisdoms and we will discover new ideas. If we are lucky, we will leave the cave and go into the light. To do so, we must go back to places we have forgotten we have been before. We must go to places we have not been before, and hopefully, we will find treasure there and will never forget we have gone there. We must also go to places we thought we dare not go. When we are done, we will be a lot smarter, wiser, and resilient against stupidity. I guarantee that. On the way, we will laugh a lot and cry a little. But that part is not guaranteed. So be brave, gather your courage, and pack a sense of humour. Come on, let's not waste any more time. Come with me now.
Business leaders are increasingly turning towards Environment, Social and Governance (ESG) frameworks for guidance. There are clear advantages for businesses and investors in ESG companies: they are more resilient, more cost effective in risk management and less troubled by regulators. Moreover, they are given access to new markets where others fail. In this book I reveal the root cause of the problem: the 4th Competitive Force. I show that it can either be a force for good or a force for bad. ESG business that use the 4th Competitive Force for good excel, have much lower risk and much lower risk management costs. I first show you how not to run your business with a 4th Competitive Force for bad and how to turn it around so ESG is built into its DNA, that it becomes a force for good. With Covid-19 pandemic spreading across the world and economies in lockdown, many businesses have a unique opportunity to prepare for a new age where businesses work for the good of society and make a profit. If you want a fundamentally ESG company then this book is for you. As a bonus you will also have efficient and effective cybersecurity.
‘I am telling you up front,’ says Hendrik. ‘You are responsible for the thoughts that live in your mind. No one else has the power to do it. You must take control. You must check every thought before you allow it to occupy that precious space. Let me also warn you now. It is more difficult than you think. You must escape Plato’s cave. To do that you must come with me. Let’s go on an adventure. Just remember adventures are messy. The destination is uncertain and ambiguous, the route complex, and yes, sometimes it is volatile. That is just how adventures are. ‘You do not have to do much. You go to your favourite reading spot, in front of a fireplace, if that is what you like. Take a drink or two. We are going to be a while. So be brave, gather your courage, and pack a sense of humour. Come on, let’s not waste any more time. Come with me now. Let’s escape Plato’s cave.’
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