Helle Strandgaard Jensen's Books

Sesame Street

A Transnational History

By: Helle Strandgaard Jensen

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Sesame Street

A Transnational History

By: Helle Strandgaard Jensen

In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers' oft-publicized claims of Sesame Street's universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media. In contrasting the positive receptions and renunciations of Sesame Street, Jensen demonstrates that it was only after a substantial rethinking of Sesame Street's aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today.

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Page Count

289

Publisher

Oxford University Press

Published Date

ISBN 10

0197554156

ISBN 13

9780197554159

From Superman to Social Realism

Children's media and Scandinavian childhood

By: Helle Strandgaard Jensen

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From Superman to Social Realism

Children's media and Scandinavian childhood

By: Helle Strandgaard Jensen

Can children’s media be a source of education and empowerment? Or is the commercial media market a threat to their sense of social and democratic values? Such questions about the appropriateness of children’s media consumption have recurred in public debates throughout the twentieth century. From Superman to Social Realism provides an exciting new approach to the study of children’s media and childhood history, drawing on theories of cross-media consumption and transnational history. Based on extensive Scandinavian source material, it explores public debates about children’s media between 1945 and 1985. Readers are taken on a fascinating journey through debates about superheroes in the 1950s, politicization of children’s media in the 1960s, and about television and social realism in the 1980s. Arguments are firmly contextualized in Scandinavian childhood and welfare state history, an approach that demonstrates why professional and political groups have perceived children’s media as the key to the enculturation of future generations.

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Page Count

202

Publisher

John Benjamins Publishing Company

Published Date

ISBN 10

9027265747

ISBN 13

9789027265746

Sesame Street

A Transnational History

By: Helle Strandgaard Jensen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Sesame Street

A Transnational History

By: Helle Strandgaard Jensen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

289

Publisher

Oxford University Press

Published Date

ISBN 10

0197554156

ISBN 13

9780197554159

From Superman to Social Realism

Children's media and Scandinavian childhood

By: Helle Strandgaard Jensen

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From Superman to Social Realism

Children's media and Scandinavian childhood

By: Helle Strandgaard Jensen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

202

Publisher

John Benjamins Publishing Company

Published Date

ISBN 10

9027265747

ISBN 13

9789027265746

Book's by Helle Strandgaard Jensen

Sesame Street

Sesame Street

From Superman to Social Realism

From Superman to Social Realism

Sesame Street

Sesame Street

From Superman to Social Realism

From Superman to Social Realism

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