An essential book for professionals and students in areas of Marketing, Sports, Design, Branding, Customer Relations, Events, as well as entrepreneurs and curious people who want to know how the Rio 2016 Games are remembered. Who among us has never lived an unforgettable experience? That was the question that the Rio 2016 Olympic and Paralympic Games Spectator Experience team asked themselves over the years they worked together at the event. The answer was clear: in order to provide memorable moments for everyone, it is crucial to practice empathy and put yourself in each other's shoes. It was then, with this same question in mind, that the four met, two years after the end of a true odyssey, to write this book. An invitation for all to put on Rio 2016 Games Spectators' shoes and get to know the backstage of the area that took care of the most numerous client of the games."Memorable experiences - the spectator in the spotlight in 2016" describes the story of how a team represented one of the most clients of the Olympic and Paralympic Games and combined forces to create an unforgettable journey for the Rio 2016 Games spectator.