Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Women most fully experience the consequences of human reproductive technologies. Men who convene to evaluate such technologies discuss Itthem ": the women who must accept, avoid, or even resist these technologies; the women who consume technologies they did not devise; the women who are the objects of policies made by of women is neither sought nor listened to. The men. So often the input and perspectives that women bring to the privileged insights consideration of technologies in human reproduction are the subject of these volumes, which constitute the revised and edited record of a Workshop on "Ethical Issues in Human Reproduction Technology: Analysis by W omen" (EIR TAW), held in June, 1979, at Hampshire College in Amherst, Massachusetts. Some 80 members of the workshop, 90 percent of them women (from 24 states), represented diverse occupations and personal histories, different races and classes, varied political commitments. They included doctors, nurses, and scientists, lay midwives, consumer advocates, historians, and sociologists, lawyers, policy analysts, and ethicists. Each session, however, made plain that ethics is an everyday concern for women in general, as well as an academic profession for some.
Using a wealth of infographics and classroom examples, Dogs in Schools sets out the pedagogical principles that schools can employ to work with school dogs in a way that promotes the well-being of all participants and creates a safe environment for all. This is the first book to combine theory and research with the views of experienced teachers and professionals working around the world, from the United Kingdom to India, from Australia to mainland Europe. Their perspectives illustrate the wide-ranging interest in school dogs but also highlight common concerns. For policymakers, this is a book not to ignore because it shows how dogs have the potential to make a significant contribution to children's well-being at a time of growing concern in this area. Simultaneously, the authors endorse the views of contributors who call for the introduction of humane regulations and fulsome guidance so that school dogs are viewed as sentient companions and not relegated to the latest educational fad. This is a must-read book for all those who are serious about humane education and ensuring the well-being and happiness of both children and dogs.
Best Hikes Atlanta introduces nearly forty distinct outdoor hiking destinations across the metropolitan area, from the foothills of the Appalachian Mountains in the north to the rolling, heavily forested Piedmont foothills in the south. It is an essential addition to the library of all who wish to explore the rich natural and historical sites within an hour’s drive of Atlanta.
This valuable text offers a range of practical, person centred and evidence based approaches to tackling challenges faced by professionals working with people with learning disabilities. It helps the reader to analyze issues relating to person centred practice and citizenship and considers the implications of this key government initiative for health and social care professionals. The authors aim to support professionals in working through this changing agenda, whilst identifying the interface between their own professional practice and person centred approaches to working with people who have a learning disability. The book includes well referenced practical approaches to the subject area, alongside creative and innovative thinking. In addition, the book also: Explores the historical context of learning disability services and how this has contributed to the development of person centred services Introduces a range of practical person centred thinking tools that can be readily used within professional practice Contains a model to inform the delivery and integration of person centred practice within professional practice Considers the contribution of a range of different professional roles to the person centred and self directed support approach Evaluates the relevance of person centred thinking and planning to people from different cultural backgrounds and those undergoing the transition from adolescence to adulthood Person Centred Practice for Professionals is key reading for students, academics and professionals working or training to work with people with learning disabilities.
Provides insights into how health and safety can be more effectively integrated into the procurement, design, and management of construction projects This book aims to explore the ways in which technological, organizational, and cultural strategies can be combined and integrated into construction project management to produce sustained and significant health and safety (H&S) improvements. It looks at design and safety practices, work organization, workforce engagement and learning, and offers ideas for producing systemic change. Integrating Work Health and Safety into Construction Project Management addresses how best to achieve safety in design through the adoption of a stakeholder management approach. It instructs on how to drive H&S improvements through supply chain integration and responsible procurement and project management practices. It examines the components of a culture for health and safety and the development of a cultural maturity model. The book discusses the potential to improve H&S through the provision of conditions of work that afford workers a positive work-life balance. It also covers how advanced technologies and the application of techniques developed from health informatics can support real time analysis and improvement of H&S in construction. Lastly, it looks at the benefits associated with engaging workers and using their tacit H&S knowledge to inform work process improvements. This text also: Provides new and non-traditional ways of thinking about H&S Focuses on technological, organizational, and cultural integration Offers a multi-disciplinary perspective provided by an internationally recognized research team from the social sciences, engineering, construction/project management, and psychology Presents, in detail, the collective analysis from a broad-ranging ten year program of collaborative research Contains a rich range of industry case studies Integrating Work Health and Safety into Construction Project Management is an excellent resource for academics and researchers engaged in research in construction H&S, as well as for postgraduates taking construction project management and H&S courses. It will also be beneficial to consultants, policy advisors, construction project managers and H&S professionals.
How to become a parallel programmer by learning the twenty-one essential components of OpenMP. This book guides readers through the most essential elements of OpenMP—the twenty-one components that most OpenMP programmers use most of the time, known collectively as the “OpenMP Common Core.” Once they have mastered these components, readers with no prior experience writing parallel code will be effective parallel programmers, ready to take on more complex aspects of OpenMP. The authors, drawing on twenty years of experience in teaching OpenMP, introduce material in discrete chunks ordered to support effective learning. OpenMP was created in 1997 to make it as simple as possible for applications programmers to write parallel code; since then, it has grown into a huge and complex system. The OpenMP Common Core goes back to basics, capturing the inherent simplicity of OpenMP. After introducing the fundamental concepts of parallel computing and history of OpenMP's development, the book covers topics including the core design pattern of parallel computing, the parallel and worksharing-loop constructs, the OpenMP data environment, and tasks. Two chapters on the OpenMP memory model are uniquely valuable for their pedagogic approach. The key for readers is to work through the material, use an OpenMP-enabled compiler, and write programs to experiment with each OpenMP directive or API routine as it is introduced. The book's website, updated continuously, offers a wide assortment of programs and exercises.
The enigmatic and richly illustrative tarot deck reveals a host of strange and iconic mages, such as The Tower, The Wheel of Fortune, The Hanged Man and The Fool: over which loom the terrifying figures of Death and The Devil. The 21 numbered playing cards of tarot have always exerted strong fascination, way beyond their original purpose, and the multiple resonances of the deck are ubiquitous. From T S Eliot and his 'wicked pack of cards' in "The Waste Land" to the psychic divination of Solitaire in Ian Fleming's "Live and Let Die"; and from the satanic novels of Dennis Wheatley to the deck's adoption by New Age practitioners, the cards have in modern times become inseparably connected to the occult. They are now viewed as arguably the foremost medium of prophesying and foretelling. Yet, as the author shows, originally the tarot were used as recreational playing cards by the Italian nobility in the Renaissance. It was only much later, in the 18th and 19th centuries, that the deck became associated with esotericism before evolving finally into a diagnostic tool for mind, body and spirit. This is the first book to explore the remarkably varied ways in which tarot has influenced culture. Tracing the changing patterns of the deck's use, from game to mysterious oracular device, Helen Farley examines tarot's emergence in 15th century Milan and discusses its later associations with astrology, kabbalah and the Age of Aquarius.
Best known as the second president and primary architect of Bryn Mawr College, M Carey Thomas was also a leader in the women's suffrage movement. This book captures the life and personality of this influential woman, and details her accomplishments as an educator and feminist and her relationships with women, her racism, and her anti-Semitism.
BOOK OF THE YEAR in The Times, the Sunday Times and the Financial Times Have you heard that language is violence and that science is sexist? Or been told that being obese is healthy, that there is no such thing as biological sex, or that only white people can be racist? Are you confused by these ideas, and do you wonder how they have managed so quickly to challenge the very logic of Western society? Helen Pluckrose and James Lindsay document the evolution of the dogma behind these ideas, from its origins in French postmodernism to its refinement within activist academic fields. Today this dogma is recognisable as much by its effects, such as cancel culture and social-media pile-ons, as by its assertions, which are all too often taken as read: knowledge is a social construct; science and reason are tools of oppression; all human interactions are sites of oppressive power play; and language is dangerous. As they warn, the unchecked proliferation of these beliefs present a threat to liberal democracy. While acknowledging the need to challenge the complacency of those who think a just society has been fully achieved, Pluckrose and Lindsay break down how often-radical activist scholarship does far more harm than good, not least to those marginalised communities it claims to champion.
Treasury of 300 puzzles features 3D and chess puzzles, connections, dissections, foldings, geometrical and number puzzles, logic problems, matchstick puzzles, mazes, moving pieces, put-togethers, strimkos, sudoku, and visual and word puzzles.
Approaching qualitative research for the first time and unsure how to get started? This book captures what you need to know to jump into effective qualitative or mixed methods research. The book gets you up to speed on the specifics of qualitative research, while showing how it complements quantitative research and how to draw on and hone your existing skills to conduct impactful research. It covers the whole research process, from explaining what theories are for and planning your research design, through gathering and working with your data, to developing good practice in research reporting and dissemination. The book also: • Showcases the value of qualitative research, helping you understand its relevance, credibility and validity. • Grapples with how to decolonise your approach, do research in an ethical and inclusive way, and debias your thinking. • Challenges you to rethink how you conduct research and choose the most appropriate methods for your project. Giving you a fuller understanding of methods and methodologies to benefit your work regardless of the approach you choose, this book encourages you to discover the joy of qualitative research.
Bringing together Jamaican Maroons and indigenous communities into one framework – for the first time – McKee compares and contrasts how these non-white, semi-autonomous communities were ultimately reduced by Anglophone colonists. In particular, questions are asked about Maroon and Creek interaction with Anglophone communities, slave-catching, slave ownership, land conflict and dispute resolution to conclude that, while important divergences occurred, commonalities can be drawn between Maroon history and Native American history and that, therefore, we should do more to draw Maroon communities into debates of indigenous issues.
A timely manifesto for a feminist post-work politics Does it ever feel like you have no free time? You come home after work and instead of finding a space of rest and relaxation, you’re confronted by a pile of new tasks to complete – cooking, cleaning, looking after the kids, and so on. In this ground-breaking book, Helen Hester and Nick Srnicek lay out how unpaid work in our homes has come to take up an ever-increasing portion of our lives – how the vacuum of free time has been taken up by vacuuming. Examining the history of the home over the past century – from running water to white goods to smart homes – they show how repeated efforts to reduce the burden of this work have faced a variety of barriers, challenges, and reversals. Charting the trajectory of our domestic spaces over the past century, Hester and Srnicek consider new possibilities for the future, uncovering the abandoned ideas of anti-housework visionaries and sketching out a path towards real free time for all, where everyone is at liberty to pursue their passions, or do nothing at all. It will require rethinking our living arrangements, our expectations and our cities.
Cherry Ames is back, just as you remember her! The books are just as you remember them, retaining the same look, feel, and sense of adventure and patriotism as when they were first published. With fully illustrated color covers and a soft-finished hardcover format just like the originals, these books will transport you back to the days when you ...
James Hargrave left an economically depressed Scotland in 1819, found work as a North West Company wintering clerk, and went on to survive the company's 1821 merger with the rival Hudson's Bay Company and subsequent downsizing to spend most of his forty years in the fur trade at York Factory on the desolate shores of Hudson Bay in the service of Governor George Simpson.
On 31st December 2020, the Brexit transition period ended and the new EU-UK partnership began. The second edition discusses the new EU-UK partnership, and the related agreements, looking at the effect these will have on businesses trading with the EU. The book then looks at each area pertinent to running a business and looks at the related advantages and disadvantages that arise from Brexit, e.g. the Brexit Trade and Cooperation Agreement, a new points-based immigration system, and customs and VAT rules on imports and exports. This title is included in Bloomsbury Professional's Company and Commercial Law online service.
Impressive! . . . The authors have given us a searching account of the crisis and provided some memorable portraits of officials in America impaled on the dilemma of having to enforce a measure which they themselves opposed.'--New York Times 'A brilliant contribution to the colonial field. Combining great industry, astute scholarship, and a vivid style, the authors have sought 'to recreate two years of American history.' They have succeeded admirably.'--William and Mary Quarterly 'Required reading for anyone interested in those eventful years preceding the American Revolution.'--Political Science Quarterly The Stamp Act, the first direct tax on the American colonies, provoked an immediate and violent response. The Stamp Act Crisis, originally published by UNC Press in 1953, identifies the issues that caused the confrontation and explores the ways in which the conflict was a prelude to the American Revolution.
Focusing on the schooling of diverse girls and women in the United States, this book highlights topics of gendered curricula, racialized experiences of standardized testing, and dominant cultural socialization. By weaving critical education theories with sociological analyses of race, class and gender, Moore provides historical and contemporary illustrations of "hostile hallways" for students and the devaluation of teaching as a profession. In suggesting feminist and anti-racist pedagogical models of empowerment, Schooling Girls, Queuing Women presents several potential solutions to the problem of classroom inequality for diverse women and girls.
The authors of this work have brought together research about the needs of people with disabilities and the equipment available for them. They explain issues involved with choosing equipment and provide guidance on selection.
Complexity in childbirth is growing significantly due to several factors that include increasing maternal age, rising levels of obesity and related diabetes. Women labelled as moderate or high risk are often excluded from useful strategies that low risk women enjoy, such as using water immersion for labour, aromatherapy or mobilisation. They then can immediately follow a pathway of increased surveillance and interventions that may or may not be clinically indicated. This text offers expert guidance and specialist knowledge on the evidence for normalizing and humanizing complicated or challenging pregnancies, labours and birth. It covers a range of practice issues from multiple births to breech presentations, gestational diabetes to VBAC. Comprehensively written for midwifery students and those already in practice, it’s also useful for obstetricians and medical students who wish to provide more holistic maternity care and promote optimum childbirth. With case studies and helpful summaries of points for practice, this is the go-to text for those looking for up-to-date guidance on maximizing normal physiology and also normalizing or humanizing challenging or complex childbirth in midwifery practice. An essential read for today’s midwife. Includes a Foreword by Professor Soo Downe, University of Central Lancashire, UK. "Normalizing Challenging or Complex Childbirth, edited by Karen Jackson and Helen Wightman, provides an insightful and informative perspective on an array of midwifery issues pertinent to today’s society, including: obesity, VBAC and diabetes. Karen Jackson’s first chapter 'The concept of normality in the context of challenging or complex childbirth' sets the standard for additional eminent contributing authors; and they follow with an engaging exploration and explanation of the issues which is seamless in terms of application to practice and is supported by real life case studies and key practice points. This is a must read resource for midwives, students and educators." Janet Israel, Midwifery Lecturer, Cardiff University, UK "Normalizing Challenging or Complex Childbirth provides midwives and students with a refreshingly practical and sensitive approach to caring for women when pregnancy and birth bring additional physiological challenges. New and emerging evidence on important clinical scenarios is presented with great compassion in the context of contemporary midwifery care. This book will be an important resource to midwives wishing to provide individualised sensitive care to women facing the challenge of an unexpected, or complex, pregnancy path.” Julia Sanders, PhD Consultant Midwife and Reader in Midwifery, Cardiff University, UK
This collection of 266 letters, cards, and telegrams that Helen Kemp and Northrop Frye wrote to each other forms a compelling narrative of their early relationship. The letters reveal Frye's early talent as a writer.
The first complete account of the fiercely guarded secrets of London’s clandestine interrogation center, operated by the British Secret Service from 1940 to 1948 Behind the locked doors of three mansions in London’s exclusive Kensington Palace Gardens neighborhood, the British Secret Service established a highly secret prison in 1940: the London Cage. Here recalcitrant German prisoners of war were subjected to “special intelligence treatment.” The stakes were high: the war’s outcome could hinge on obtaining information German prisoners were determined to withhold. After the war, high-ranking Nazi war criminals were housed in the Cage, revamped as an important center for investigating German war crimes. This riveting book reveals the full details of operations at the London Cage and subsequent efforts to hide them. Helen Fry’s extraordinary original research uncovers the grim picture of prisoners’ daily lives and of systemic Soviet-style mistreatment. The author also provides sensational evidence to counter official denials concerning the use of “truth drugs” and “enhanced interrogation” techniques. Bringing dark secrets to light, this groundbreaking book at last provides an objective and complete history of the London Cage.
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