Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
A theoretical and practical guide to integrating human values into the conception and design of digital games, with examples from Call of Duty, Journey, World of Warcraft, and more. All games express and embody human values, providing a compelling arena in which we play out beliefs and ideas. “Big ideas” such as justice, equity, honesty, and cooperation—as well as other kinds of ideas, including violence, exploitation, and greed—may emerge in games whether designers intend them or not. In this book, Mary Flanagan and Helen Nissenbaum present Values at Play, a theoretical and practical framework for identifying socially recognized moral and political values in digital games. Values at Play can also serve as a guide to designers who seek to implement values in the conception and design of their games. After developing a theoretical foundation for their proposal, Flanagan and Nissenbaum provide detailed examinations of selected games, demonstrating the many ways in which values are embedded in them. They introduce the Values at Play heuristic, a systematic approach for incorporating values into the game design process. Interspersed among the book's chapters are texts by designers who have put Values at Play into practice by accepting values as a design constraint like any other, offering a real-world perspective on the design challenges involved.
Trusted for over 25 years, 'Law for Social Workers' expertly guides students throughout their studies and into practice. The authors skilfully combine accessible legal explanation, real-life case studies, and valuable practice-focused advice.
In a neatly handled story with a fresh setting, Helen Nielsen introduces Larry Willis, star salesman for an American farm equipment company, who earned a trip to Copenhagen for a business convention. With four days free before its opening, he wandered about in a lonely and bewildered state until a stranger addressed him as “MacDonald” and handing him a package containing three hundred dollars. From that moment on he was the busiest man in Copenhagen. He became the unwilling center of an intrigue that involved illegal smuggling of refugees from Russia, murder, and sundry other matters. In the end it netted him a whole new outlook on life, a girl, and a hero’s part in solving this fascinating puzzle. The characterization, atmosphere, and suspense give Helen Nielsen fans a full measure of her skill as a storyteller and offer the new reader an unexpected pleasure.
Introducing the practice and procedure of trade marks in Ireland and at the EU Intellectual Property Office (EUIPO), this book steers clear of confusing legal jargon, explaining the main trade mark principles clearly and concisely. Several new chapters have been added to the Second Edition, addressing topics such as trade mark searching, online infringement and trade mark protection post-Brexit. Recent Irish legislation is also covered: - European Union (Trade Marks) Regulations 2018 (SI 561/2018) - Trade Marks (Amendment) Rules 2018 (SI 562/2018) - Trade Marks Act 1996 (Community Trade Mark) (Amendment) Regulations 2018 (SI 563/2018) - Trade Marks (Amendment) Rules 2019 (SI 588/2019 and 628/2019) - Copyright and Other Intellectual Property Law Provisions Act 2019 - Public Health (Standardised Packaging of Tobacco) Act 2015 Notable authorities are also considered, such as: - Galway Free Range Eggs Ltd v O' Brien and Ors [2016] IEHC 249 - Nutrimedical BV & anor v Nualtra Ltd [2016] IEHC 261; [2017] IEHC 253 - Aldi v Dunnes Stores [2019] IESC 41 - Cartier International & Ors v British Sky Broadcasting Limited & Ors [2014] EWHC 3354 (Ch), [2016] EWCA Civ 658 and [2018] UKSC 28 - Sky Ltd & Ors v Skykick UK Ltd & Anor [2020] EWHC 990 (Ch) and [2021] EWCA Civ 1121 - Aviareto Ltd v Global Closing Room Ltd [2021] IEHC 377 This is an indispensable guide for lawyers, those working in the area of IP, candidates intending to sit the Trade Mark Agent exam at the Intellectual Property Office of Ireland, sole traders, entrepreneurs and anyone wanting to protect their brand. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.
This new edition gives a clear and up-to-date picture of how the Children Act 1989 is working. All chapters have been updated with the latest case law, legislation and guidance.
In the late 19th and early 20th centuries, most countries in Europe and English-speaking countries outside Europe experienced a fertility transition, where fertility fell from high levels to relatively low levels. England and the other English-speaking countries experienced this from the 1870s, while fertility in Australia began to fall in the 1880s. This book investigates the fertility transition in Tasmania, the second settled colony of Australia, using both statistical evidence and historical sources. The book examines detailed evidence from the 1904 New South Wales Royal Commission into the Fall in the Birth Rate, which the Commissioners regarded as applying not only to NSW, but to every state in Australia. Many theories have been proposed as to why fertility declined at this time: theories of economic and social development; economic theories; diffusion theories; the spread of secularisation; increased availability of artificial methods of contraception; and changes in the rates of infant and child mortality. The role of women in the fertility transition has generally been ignored. The investigation concludes that fertility declined in Tasmania in the late 19th century in a period of remarkable social and economic transformation, with industrialisation, urbanisation, improvements in transport and communication, increasing levels of education and opportunities for social mobility. One of the major social changes was in the status and role of women, who became the driving force behind the fertility decline.
The engrossing true-crime classic from one of Australia’s most acclaimed writers "This House of Grief, in its restraint and control, bears comparison with In Cold Blood."—Kate Atkinson, author of Big Sky and Shrines of Gaiety On the evening of Father’s Day, 2005, separated husband Robert Farquharson was driving his three young sons back to their mom’s house when the car veered off the road and plunged into a dam. Farquharson survived the crash, but his boys drowned. Was this a tragic accident, or an act of revenge? The court case that followed became a national obsession—a macabre parade of witnesses, family members, and the defendant himself, each forced to relive the unthinkable for an audience of millions. In This House of Grief, celebrated writer Helen Garner tells the definitive and deeply absorbing story of it all, from crash to final verdict. Through a panoply of perspectives, including her own as a member of the public, Garner captures the exacting procedure and brutal spectacle of Australia’s criminal justice system. The result is a richly textured portrait—of a man and his broken life, of a community wracked by tragedy, and of the long and torturous road to closure. Considered a literary institution in Australia, Helen Garner’s incisive nonfiction evokes the keen eye of the New Journalists. Brisk, candid, and never dismissive of its flawed subjects, This House of Grief is a masterwork of literary journalism.
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.
“You won’t find a better book on whole-system change that covers so much ground in such an accessible form than Leading Educational Change!” —From the Foreword by Michael Fullan, Professor Emeritus, OISE, University of Toronto “This book tackles critical issues and conundrums about how to create productive educational systems by a group of exceptionally knowledgeable thought leaders from the U.S. and around the world. Both policymakers and practitioners will benefit from these valuable insights.” —Linda Darling-Hammond, Charles E. Ducommun Professor of Education at Stanford University, author of The Flat World and Education “A well-edited and fascinating anthology with a wide variety of prescriptions, from the powerful to the improbable.” —Sir Michael Barber, Chief Education Advisor, Pearson “This book provides exactly what we need at this moment in the education enterprise: clear-eyed and far-reaching analyses from our brightest minds on the problems and potential solutions to delivering better educators and education amid a vastly changing, globally competitive, and interconnected 21st century.” —Gregory A. Patterson, Managing Editor, Phi Delta Kappan Magazine This collection features original essays from international superstars in the field of educational change. Each “think piece” draws on the latest knowledge from research, policy, and practice to provide important insights for creating systemic, meaningful reform. The authors directly address contemporary challenges, misconceptions, and failed strategies, while also offering solutions, ideas, and guiding questions for examination. Unique in its breadth of ideas and diversity of voices, Leading Educational Change is must-reading for education decision makers on all levels, frontline practitioners, and everyone involved with children and adolescent learning. Together with the online companion Instructor’s Guide, this is also a perfect text for educational leadership and policy courses. Contributors: Mel Ainscow, Stephen E. Anderson, Rukmini Banerji, Gabriel Cámara, Maria Helena Guimarães de Castro, Madhav Chavan, Amanda Datnow, Sherry L. Deckman, Lorna Earl, Patrick Griffin, Silvina Gvirtz, Andy Hargreaves, Alma Harris, Jonathan D. Jansen, Elena Lenskaya, Ann Lieberman, Helen Janc Malone, Barry McGaw, Pak Tee Ng, Pasi Sahlberg, Andreas Schleicher, Dennis Shirley, James P. Spillane, Louise Stoll, Esteban Torre, Yong Zhao Helen Janc Malone, Ed.D., is an educational researcher dedicated to connecting research, policy, and practice in support of student learning and positive development. Her work centers on educational change, whole-system reform, expanded learning, and K–16 pathways.
Mapping the genomic landscapes is one of the most exciting frontiers of science. We have the opportunity to reverse engineer the blueprints and the control systems of living organisms. Computational tools are key enablers in the deciphering process. This book provides an in-depth presentation of some of the important computational biology approaches to genomic sequence analysis. The first section of the book discusses methods for discovering patterns in DNA and RNA. This is followed by the second section that reflects on methods in various ways, including performance, usage and paradigms.
David Bosworth and Penelope Lorrimer seem to have everything against them. He is a penniless undergraduate at Oxford with a head full of dreams; she is the daughter of a well-to-do Edinburgh family who have great ambitions for her. Nevertheless their friendship defies the gulf between their social backgrounds, and the opposition that they encounter draws them closer than any love more easily won.
What did pain and illness mean to early Christians? And how did their approaches to health care compare to those of the ancient Greco-Roman world? In this wide-ranging interdisciplinary study, Helen Rhee examines how early Christians viewed illness, pain, and health care and how their perspective was influenced both by Judeo-Christian tradition and by the milieu of the larger ancient world. Throughout her analysis, Rhee places the history of medicine, Greco-Roman literature, and ancient philosophy in constructive dialogue with early Christian literature to elucidate early Christians’ understanding, appropriation, and reformulation of Roman and Byzantine conceptions of health and wholeness from the second through the sixth centuries CE. Utilizing the contemporary field of medical anthropology, Rhee engages illness, pain, and health care as sociocultural matters. Through this and other methodologies, she explores the theological meanings attributed to illness and pain; the religious status of those suffering from these and other afflictions; and the methods, systems, and rituals that Christian individuals, churches, and monasteries devised to care for those who suffered. Rhee’s findings ultimately provide an illuminating glimpse into how Christians began forming a distinct identity—both as part of and apart from their Greco-Roman world.
A novel based on the Red Cross women in London who served doughnuts and hot coffee, and provided Big Band music and much more to welcome airmen as they returned from missions during World War II.
Through diaries, letters and contemporary accounts, the author, the lastborn grandchild of the Towers, spins a personal history of an American family living on 2 continents at the turn of the century.
This volume highlights important classic and contemporary works by law and society scholars who analyze the complex and often highly political relationship between law and families. Featuring authors from Australia, Canada, England and the United States, the volume looks at how socio-legal scholars think about families and the law, how law shapes family practices, the capacity of family law to deliver social justice and how family disputes are resolved. Topics such as law's role in recognizing spousal and parental relationships or promoting responsible behaviour or equality norms are covered and the relationship between law's assumptions and the lived realities of families is problematized.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
A celebration of that special day when people make their everlasting love for each other official. Now you can share in both the excitement of new love and the steadfastness of long-time love with heartwarming stories, including: *Judy Ann, the preacher’s daughter, who married under the loving eyes of her entire town *Ellen, who married her high school sweetheart after a forty-year separation caused by a misunderstanding *Linda, who at thirty-two was accused of being too picky and too jaded to marry—but proved them all wrong when she fell in love at first sight A Cup of Comfort for Weddings is a great gift for newlyweds and those celebrating golden anniversaries alike with more than fifty tender tales of commitment, adoration, and intimate bonds.
Product Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products and packaging. Product stewardship, often referred to as "extended producer responsibility" or EPR, is the idea that everyone that benefits commercially from a product, including manufacturers, distributors and retailers, has a shared responsibility to minimize its environmental impacts. Written primarily for a business audience, it draws on the knowledge and experience of industry practitioners and other experts to provide a structured approach to product responsibility within firms. This will help those new to the field, as well as more experienced practitioners, to develop an effective response to stakeholder concerns about the environmental impacts of their products and packaging. Unlike other resources on product stewardship and EPR, which tend to focus on the design or evaluation of public policy, this book highlights the business case for action. It argues that companies can achieve "shared value" — both public and commercial value — when they take a proactive and knowledge-based approach to the life-cycle management of their products. Product Stewardship in Action focuses on product stewardship as an effective business strategy rather than a philanthropic exercise. To be effective it needs to be based on a good understanding of product impacts and stakeholder concerns, and the risks and opportunities that these present to the business. The most effective responses will be those that address material issues in the product life-cycle while supporting the achievement of other corporate goals and priorities.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Britain is facing big security challenges in the 2020s. The decade to come will not be as favourable as the two past decades. For a country as 'globalised' as Britain, security challenges cover a wide spectrum - from terrorism, international crime and cyber attack through to the prospects of war in its own continent or even, again, for its own survival. Brexit has entered these equations and turned them into a political tipping point, from which there is no hiding and no turning back. Tipping Point looks at the immediate and long-term security challenges Britain faces - from security and foreign policy to the crisis of liberal democracy - as well as Britain's security capabilities.
The Senecan Aesthetic surveys the multifarious ways in which Senecan tragedy has been staged, from the Renaissance up to the present day, and restores Seneca to a canonical position among the playwrights of antiquity, recognizing him as one of the most important, most revered, and most reviled.
This publication tells the history of the Mater Misericordiae hospitals, from their gestation in the minds of a remarkable group of women, the Sisters of Mercy, to their eminence in health care in Queensland. The story of the hospitals is told against a backdrop of social, political and medical changes.
This multi-authored volume focuses on Leonard and Virginia Woolf's Hogarth Press (1917-1941). Scholars from the UK and the US use previously unpublished archival materials and new methodological frameworks to explore the relationships forged by the Woolfs
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
Understanding Children's Development is the UK's best-selling developmental psychology textbook and has been widely acclaimed for its international coverage and rigorous research-based approach. This dynamic text emphasizes the practical and applied implications of developmental research. It begins by introducing the ways in which psychologists study developmental processes before going on to consider all major aspects of development from conception through to adolescence.
An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change
Presents a picture of our world and the forces that threaten its existence. It gives a prescription for a cure and cause for hope, rallying readers to action with the contention that our fight for the planet will draw its strength from love for the Earth itself.
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