This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Lilly Valentine, tough talking lawyer and single mother, never makes things easy for herself and her latest case is about to become her biggest challenge yet. Several years ago, Lilly successfully represented a terrified teenager, Kelsey Brand, accused of the brutal murder of her own mother. Now, ten years later, Kelsey has contacted Lilly again, this time to help her find her missing friend, Gem, last seen working in a strip club in the red light district in Luton. And when another girl disappears from the same area, the evidence begins to point to a grooming gang targeting young and vulnerable teenage girls. Then Gem's mutilated body is discovered in a desolate country lane and Lilly realises that she must do everything she can to find the still-missing girl before tragedy strikes once more. But is Lilly a match for the gang of men involved who will do anything, including murder, to get what they want?
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