Helen Brand's Books

Creating Passion Brands

Getting to the Heart of Branding

By: Helen Edwards,Derek Day

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Creating Passion Brands

Getting to the Heart of Branding

By: Helen Edwards,Derek Day

This fresh and original take on branding is soundly based on academic theory and extensive original research. Packed with global cases, practical tools, models, and frameworks, this work shows how to create a brand that is credible and desirable.

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Page Count

264

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749443707

ISBN 13

9780749443702

CIM Coursebook 06/07 Managing Marketing Performance

By: Roger Palmer,Richard Meek,Lynn Parkinson,Helen Meek

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CIM Coursebook 06/07 Managing Marketing Performance

By: Roger Palmer,Richard Meek,Lynn Parkinson,Helen Meek

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414

Publisher

Routledge

Published Date

ISBN 10

1136421106

ISBN 13

9781136421105

CIM Coursebook 07/08 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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CIM Coursebook 07/08 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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415

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Routledge

Published Date

ISBN 10

1136420274

ISBN 13

9781136420276

Managing Marketing Performance

By: Helen Meek

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Managing Marketing Performance

By: Helen Meek

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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414

Publisher

Routledge

Published Date

ISBN 10

0750680148

ISBN 13

9780750680141

Business-to-Business Marketing

By: Ross Brennan,Louise Canning,Helen McGrath

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Business-to-Business Marketing

By: Ross Brennan,Louise Canning,Helen McGrath

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

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Page Count

340

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529678021

ISBN 13

9781529678024

CIM Coursebook 03/04 Strategic Marketing Management

By: Helen Meek,Richard Meek

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CIM Coursebook 03/04 Strategic Marketing Management

By: Helen Meek,Richard Meek

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

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Page Count

302

Publisher

Routledge

Published Date

ISBN 10

1136009949

ISBN 13

9781136009945

CIM Coursebook 08/09 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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CIM Coursebook 08/09 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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Page Count

401

Publisher

Routledge

Published Date

ISBN 10

1136018344

ISBN 13

9781136018343

Promotional Culture and Convergence

Markets, Methods, Media

By: Helen Powell

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Promotional Culture and Convergence

Markets, Methods, Media

By: Helen Powell

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

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Page Count

260

Publisher

Routledge

Published Date

ISBN 10

1136474374

ISBN 13

9781136474378

Managing Marketing Performance 2007-2008

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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Managing Marketing Performance 2007-2008

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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Page Count

416

Publisher

Routledge

Published Date

ISBN 10

0750684313

ISBN 13

9780750684316

Marketing and Management Models

A Guide to Understanding and Using Business Models

By: Helen Strong

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Marketing and Management Models

A Guide to Understanding and Using Business Models

By: Helen Strong

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

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Page Count

172

Publisher

Business Expert Press

Published Date

ISBN 10

1606499637

ISBN 13

9781606499634

The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

By: Helen Katz

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The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

By: Helen Katz

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

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221

Publisher

Routledge

Published Date

ISBN 10

0429785631

ISBN 13

9780429785634

Ascend Your Start-up

Conquer the 5 Disconnects to Accelerate Growth

By: Helen Yu

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Ascend Your Start-up

Conquer the 5 Disconnects to Accelerate Growth

By: Helen Yu

Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain. Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly. From Yu’s 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business. Inspiration flows freely through the book’s pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest. You will learn: Industry-specific, highly experienced advice for tech start-ups Fundamental wisdom on the 5 disconnects that prevent a start-up from ascending Turning an idea into a product and moving it to the market Taking a marketed product to scale Inspirational guidance for tech start-ups facing the emotions and challenges of growing Ascend Your Start-up is the profound answer to the question every start-up has asked themselves: “How do we get to the top?”

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Page Count

123

Publisher

Made For Success Publishing

Published Date

ISBN 10

1641466316

ISBN 13

9781641466318

The Advertising Handbook

By: Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell

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The Advertising Handbook

By: Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

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Page Count

331

Publisher

Routledge

Published Date

ISBN 10

1317192273

ISBN 13

9781317192275

The Advertising Handbook

By: Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury

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The Advertising Handbook

By: Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

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Page Count

260

Publisher

Routledge

Published Date

ISBN 10

1134718926

ISBN 13

9781134718924

Jacaranda Key Concepts in VCE Business Management Units 1 and 2 7e learnON & Print & studyON

By: Stephen J. Chapman,Matthew Richardson,Graeme Smithies,Vladimir Dumovic,Simon Phelan,Helen Rabenda

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Jacaranda Key Concepts in VCE Business Management Units 1 and 2 7e learnON & Print & studyON

By: Stephen J. Chapman,Matthew Richardson,Graeme Smithies,Vladimir Dumovic,Simon Phelan,Helen Rabenda

Jacaranda Key Concepts in VCE Business Management Units 1 & 2, 6th Edition learnON & Print + studyON This combined print and digital title provides 100% coverage of the VCAA Adjusted Study Design for Business Management. The textbook comes with a complimentary activation code for learnON, the powerful digital learning platform making learning personalised and visible for both students and teachers.

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Page Count

515

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119884624

ISBN 13

9781119884620

Consumer Behaviour in Food and Healthy Lifestyles

A Global Perspective

By: Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman

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Consumer Behaviour in Food and Healthy Lifestyles

A Global Perspective

By: Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman

This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.

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Page Count

225

Publisher

CABI

Published Date

ISBN 10

1786392879

ISBN 13

9781786392879

The Squiggly Career

The No.1 Sunday Times Business Bestseller - Ditch the Ladder, Discover Opportunity, Design Your Career

By: Helen Tupper,Sarah Ellis

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The Squiggly Career

The No.1 Sunday Times Business Bestseller - Ditch the Ladder, Discover Opportunity, Design Your Career

By: Helen Tupper,Sarah Ellis

THE NO.1 SUNDAY TIMES BUSINESS BESTSELLER 'The Squiggly Career is about navigating work in a way that suits you, it's a timely and brilliant handbook for now' Stylist 'A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future' Marie Forleo, author of Everything is Figureoutable 'Logical, practical and based on tried and tested models' Financial Times's Book of the Month Career ladders and jobs for life are a thing of the past Today, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future? In The Squiggly Career, you'll learn how to: - Play to your super strengths - Discover your values - Overcome your confidence gremlins - Build better support networks - Explore your future possibilities Packed with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.

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Page Count

240

Publisher

Penguin UK

Published Date

ISBN 10

0241385857

ISBN 13

9780241385852

Influencer

The Science Behind Swaying Others

By: T. Bettina Cornwell,Helen Katz

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Influencer

The Science Behind Swaying Others

By: T. Bettina Cornwell,Helen Katz

The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

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Page Count

109

Publisher

Routledge

Published Date

ISBN 10

1000317862

ISBN 13

9781000317862

The Employer Brand

Keeping Faith with the Deal

By: Helen Rosethorn

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The Employer Brand

Keeping Faith with the Deal

By: Helen Rosethorn

Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. The Employer Brand puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organisations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees.

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Page Count

254

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

0566088991

ISBN 13

9780566088995

World Cost of Living Survey

A Compilation of Price Data for More Than 4,100 Goods and Services in 645 Locations Throughout the World from 748 Sources

By: Helen S. Fisher

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World Cost of Living Survey

A Compilation of Price Data for More Than 4,100 Goods and Services in 645 Locations Throughout the World from 748 Sources

By: Helen S. Fisher

This volume supplies cost of living information from major cities worldwide. There are reported prices for products and services drawn from a variety of sources, including statistical reports, association databases and periodical literature.

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Page Count

726

Publisher

Gale Cengage

Published Date

ISBN 10

0787610380

ISBN 13

9780787610388

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