Helen A. Simpson's Books

Social Media Marketing for Book Publishers

By: Miriam J. Johnson,Helen A. Simpson

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Social Media Marketing for Book Publishers

By: Miriam J. Johnson,Helen A. Simpson

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

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Page Count

214

Publisher

Taylor & Francis

Published Date

ISBN 10

1000635376

ISBN 13

9781000635379

Exploring Literacies

Theory, Research and Practice

By: Helen de Silva Joyce,Susan Feez

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Exploring Literacies

Theory, Research and Practice

By: Helen de Silva Joyce,Susan Feez

This book is a guide to current research and debate in the field of literacies practice and education. It provides both an historical and lifespan view of the field as well as an overview of research methodologies with first-hand examples from a range of researchers involved in literacy research.

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Page Count

442

Publisher

Springer

Published Date

ISBN 10

1137319038

ISBN 13

9781137319036

Advocacy Research in Literacy Education

Seeking Higher Ground

By: Meredith Rogers Cherland,Helen Harper

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Advocacy Research in Literacy Education

Seeking Higher Ground

By: Meredith Rogers Cherland,Helen Harper

This book reviews what the authors term advocacy research in literacy education-research that explicitly addresses issues of social justice, equity, and democracy with the distinct purpose of social transformation. It surveys what educational researchers who are working for social justice have accomplished, describes current challenges, and outlines future possibilities. The first section maps the terrain of advocacy research in literacy education. The authors group this large and expanding body of research into four categories: Critical Literacy(ies); Radical Counternarratives in Literacy Research; Literacy as Social Practice; and Linguistic Studies. Each chapter describes the research area, traces its history, provides example studies, and assesses the contributions of research to advocacy work now and potentially in the future. The second section provides a deeper consideration of challenges to the field of advocacy research and suggests future directions for research and scholarship; this section reflects the need to complicate and trouble the terms and relations between and among social justice, ethics, democracy, freedom, and literacy. As a whole, this book is a response to the current popular understandings of literacy education that limit the efficacy of advocacy work in these troubled times-understandings that support the proliferation of standardized testing, teacher testing, and scripted lessons and programs, along with the privileging of particular forms of research. Intended for those who work or soon will work in literacy education-students, teacher educators, researchers, and practitioners-this book represents the authors' belief that it is time for advocacy workers to strengthen and intensify their efforts to promote the most principled, effective literacy education for democratic life. It is their hope that this book will contribute to such an effort.

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Page Count

322

Publisher

Taylor & Francis

Published Date

ISBN 10

1000949850

ISBN 13

9781000949858

Sleep and Disorders of Sleep in Women, An Issue of Sleep Medicine Clinics, E-Book

By: Helen Driver

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Sleep and Disorders of Sleep in Women, An Issue of Sleep Medicine Clinics, E-Book

By: Helen Driver

This valuable resource is devoted specifically to sleep disorders in women and explores the following topics: sleep and the menstrual cycle; circadian rhythms and shiftworking women; the impact of premenstrual syndrome (LLPDD) and dysmeonorrhoea on sleep; polycyctic ovary syndrome (PCOS) and obstructive sleep apnea; sleep disturbed by pain from endometriosis, fibromylagia, and irritable bowel syndrome (IBS); breast cancer and fatigue; sleep disruption during pregnancy; pregnancy and sleep-disordered breathing; socio-cultural considerations and sleep practices in the pediatric population; practical therapeutic options for women with insomnia; menopausal sleep disturbances; the circuitous route to diagnosing sleep disorders in women; and healthcare utilization and benefits of improved awareness for sleep disorders.

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Page Count

161

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323429696

ISBN 13

9780323429696

Ever Yours, C.H. Spence

Catherine Helen Spence's An Autobiography (1825-1910), Diary (1894) and Some Correspondence (1894-1910)

By: Catherine Helen Spence,Susan Magarey

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Ever Yours, C.H. Spence

Catherine Helen Spence's An Autobiography (1825-1910), Diary (1894) and Some Correspondence (1894-1910)

By: Catherine Helen Spence,Susan Magarey

Catherine Helen Spence, an unparalleled advocate of women's rights in Australia and the world, is now recognized as an important predecessor to the Feminist movement. Her autobiography, composed while on her deathbed and enhanced with scholarly annotation from two Spence scholars, reveals a woman both in and ahead of her time.

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Page Count

412

Publisher

Wakefield Press

Published Date

ISBN 10

1862546568

ISBN 13

9781862546561

Oxford Desk Reference: Clinical Genetics and Genomics

By: Helen V. Firth,Jane A. Hurst

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Oxford Desk Reference: Clinical Genetics and Genomics

By: Helen V. Firth,Jane A. Hurst

A popular and easy-to-use guide, this book is a must-have tool for clinical consultations in genetics and genomic medicine. Ideal for quick reference during practice, it covers the process of diagnosis, investigation, management, and counselling for patients. With a strong evidence base and international guidelines, it puts reliable and trustworthy guidance at your fingertips. Designed for use as a first-line guide, the A to Z format ensures it's accessible, and the simple layout makes it easy to assimilate information. Highly illustrated, the book also contains up-to-date glossaries of terms used in genetics and dysmorphology providing quick reference for key concepts. The second edition is an eagerly anticipated update of the gold standard in the specialty. It covers new developments in the field, particularly the advent of genome-wide sequencing and major updates in cancer. Fifteen new topics have been added, including Sudden cardiac death, Neonatal screening, and Ciliopathies. The authors have used their experience to devise a practical clinical approach to many common genetic referrals, both outpatient and ward based. The most common Mendelian disorders, chromosomal disorders, congenital anomalies and syndromes are all covered, and where available diagnostic criteria are included. In addition there are chapters on familial cancer and pregnancy-related topics such as fetal anomalies, teratogens, prenatal and pre-implantation diagnosis and non-invasive prenatal testing. The book also provides information on the less common situations where management is particularly complex. Both practical and pertinent, Oxford Desk Reference: Clinical Genetics and Genomics is the companion you need by your side during clinical consultations.

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Page Count

824

Publisher

Oxford University Press

Published Date

ISBN 10

0192519824

ISBN 13

9780192519825

Mass Spectrometry for the Analysis of Pesticide Residues and their Metabolites

By: Despina Tsipi,Helen Botitsi,Anastasios Economou

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Mass Spectrometry for the Analysis of Pesticide Residues and their Metabolites

By: Despina Tsipi,Helen Botitsi,Anastasios Economou

Provides an overview of the use of mass spectrometry (MS) for the analysis of pesticide residues and their metabolites. Presents state of the-art MS techniques for the identification of pesticides and their transformation products in food and environment Covers important advances in MS techniques including MS instrumentation and chromatographic separations (e.g. UPLC, HILIC, comprehensive GCxGC) and applications Illustrates the main sample preparation techniques (SPE, QuEChERS, microextraction) used in combination with MS for the analysis of pesticides Describes various established and new ionization techniques as well as the main MS platforms, software tools and mass spectral libraries

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

111906998X

ISBN 13

9781119069980

Book's by Helen A. Simpson

Social Media Marketing for Book Publishers

Social Media Marketing for Book Publishers

Exploring Literacies

Exploring Literacies

Advocacy Research in Literacy Education

Advocacy Research in Literacy Education

Sleep and Disorders of Sleep in Women, An Issue of Sleep Medicine Clinics, E-Book

Sleep and Disorders of Sleep in Women, An Issue of Sleep Medicine Clinics, E-Book

Ever Yours, C.H. Spence

Ever Yours, C.H. Spence

Oxford Desk Reference: Clinical Genetics and Genomics

Oxford Desk Reference: Clinical Genetics and Genomics

Mass Spectrometry for the Analysis of Pesticide Residues and their Metabolites

Mass Spectrometry for the Analysis of Pesticide Residues and their Metabolites

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