In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.
A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability. And yet there is a real danger that boards are not living up to expectations on sustainability, paying lip-service to the concept rather than fully embedding social and environmental issues into their strategies and operations. Talking Sustainability in the Boardroom sets out why this is the case, identifies the obstacles, and then explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability who have significant experience of working directly with boards, this book presents a very practical framework for embedding sustainability into board conversations and strategies. Steps include identifying and prioritising the social and environmental issues that are most pertinent to the organisation and will have the biggest impact on business, presenting the competences and skills to enable this, guidance on how to structure board meetings to ensure that these conversations truly take place, and the development of action plans and tools for measurement.
Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritizes profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories captured in this book guide leaders and managers to do the same. The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s hero’s journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedi such as Susie Lonie and Nick Hughes, who, while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam Sidibé at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work. Written for leaders, managers, and all professionals looking to create positive impact through their work, this book will give future Corporate Jedi the courage and tools to use the force of business for good.
Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritizes profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories captured in this book guide leaders and managers to do the same. The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s hero’s journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedi such as Susie Lonie and Nick Hughes, who, while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam Sidibé at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work. Written for leaders, managers, and all professionals looking to create positive impact through their work, this book will give future Corporate Jedi the courage and tools to use the force of business for good.
A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability. And yet there is a real danger that boards are not living up to expectations on sustainability, paying lip-service to the concept rather than fully embedding social and environmental issues into their strategies and operations. Talking Sustainability in the Boardroom sets out why this is the case, identifies the obstacles, and then explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability who have significant experience of working directly with boards, this book presents a very practical framework for embedding sustainability into board conversations and strategies. Steps include identifying and prioritising the social and environmental issues that are most pertinent to the organisation and will have the biggest impact on business, presenting the competences and skills to enable this, guidance on how to structure board meetings to ensure that these conversations truly take place, and the development of action plans and tools for measurement.
In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.
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