Heiko Gebauer's Books

Service Business Development

Strategies for Value Creation in Manufacturing Firms

By: Thomas Fischer,Heiko Gebauer,Elgar Fleisch

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Service Business Development

Strategies for Value Creation in Manufacturing Firms

By: Thomas Fischer,Heiko Gebauer,Elgar Fleisch

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.

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Page Count

319

Publisher

Cambridge University Press

Published Date

ISBN 10

1107022452

ISBN 13

9781107022454

Understanding Products as Services

How the Internet and AI are Transforming Product Companies

By: Felix Wortmann,Heiko Gebauer,Claudio Lamprecht,Elgar Fleisch

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Understanding Products as Services

How the Internet and AI are Transforming Product Companies

By: Felix Wortmann,Heiko Gebauer,Claudio Lamprecht,Elgar Fleisch

Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

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Page Count

209

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1837978255

ISBN 13

9781837978250

Social Intrapreneurism and All That Jazz

How Business Innovators are Helping to Build a More Sustainable World

By: David Grayson,Melody McLaren,Heiko Spitzeck

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Social Intrapreneurism and All That Jazz

How Business Innovators are Helping to Build a More Sustainable World

By: David Grayson,Melody McLaren,Heiko Spitzeck

In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.

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Page Count

269

Publisher

Routledge

Published Date

ISBN 10

1351287745

ISBN 13

9781351287746

An Interdisciplinary Bibliography on Language, Gender and Sexuality (20002011)

By: Heiko Motschenbacher

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An Interdisciplinary Bibliography on Language, Gender and Sexuality (20002011)

By: Heiko Motschenbacher

This comprehensive, state-of-the-art bibliography documents the most recent research activity in the vibrant field of language, gender and sexuality. It provides experts in the field and students in tertiary education with access to language-centred resources on gender and sexuality and is, therefore, an ideal research companion. The main part of the bibliography lists 3,454 relevant publications (monographs, edited volumes, journal articles and contributions to edited volumes) that have been published within the period from 2000 to 2011. It unites work done in linguistics with that of neighbouring disciplines, covering studies dealing with a broad range of languages and cultures around the globe. Alphabetical listing and a keyword index facilitate finding relevant work by author and subject matter. The e-book version additionally enables users to search the entire document for specific terms. Sections on earlier bibliographies and general reference works on language, gender and sexuality complete the compilation.

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Page Count

304

Publisher

John Benjamins Publishing

Published Date

ISBN 10

9027273154

ISBN 13

9789027273154

Service Business Development

Strategies for Value Creation in Manufacturing Firms

By: Thomas Fischer,Heiko Gebauer,Elgar Fleisch

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Service Business Development

Strategies for Value Creation in Manufacturing Firms

By: Thomas Fischer,Heiko Gebauer,Elgar Fleisch

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.

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Page Count

319

Publisher

Cambridge University Press

Published Date

ISBN 10

1107379946

ISBN 13

9781107379947

Understanding Products as Services

How the Internet and AI are Transforming Product Companies

By: Felix Wortmann,Heiko Gebauer,Claudio Lamprecht,Elgar Fleisch

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Understanding Products as Services

How the Internet and AI are Transforming Product Companies

By: Felix Wortmann,Heiko Gebauer,Claudio Lamprecht,Elgar Fleisch

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Solve jigsaw puzzle

Age

Page Count

209

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1837978255

ISBN 13

9781837978250

Book's by Heiko Gebauer

Service Business Development

Service Business Development

Understanding Products as Services

Understanding Products as Services

Social Intrapreneurism and All That Jazz

Social Intrapreneurism and All That Jazz

An Interdisciplinary Bibliography on Language, Gender and Sexuality (20002011)

An Interdisciplinary Bibliography on Language, Gender and Sexuality (20002011)

Service Business Development

Service Business Development

Understanding Products as Services

Understanding Products as Services

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