Heather E. Yates's Books

The Politics of Emotions, Candidates, and Choices

By: Heather E. Yates

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The Politics of Emotions, Candidates, and Choices

By: Heather E. Yates

Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.

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Page Count

148

Publisher

Springer

Published Date

ISBN 10

1137515279

ISBN 13

9781137515278

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

By: Heather E. Yates

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The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

By: Heather E. Yates

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.

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Page Count

127

Publisher

Springer

Published Date

ISBN 10

3030158047

ISBN 13

9783030158040

The Politics of Emotions, Candidates, and Choices

By: Heather E. Yates

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The Politics of Emotions, Candidates, and Choices

By: Heather E. Yates

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N/A

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Solve jigsaw puzzle

Age

Page Count

148

Publisher

Springer

Published Date

ISBN 10

1137515279

ISBN 13

9781137515278

The Politics of Emotions, Candidates, and Choices

By: Heather E. Yates

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Politics of Emotions, Candidates, and Choices

By: Heather E. Yates

This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters’ perceptions of electoral choices and a candidate’s image. Controlling for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters’ emotional responses and issue appraisals, the author illustrates specific contexts where voters’ emotional responses toward presidential candidates are interpreted as trusted political cues and therefore, get transferred to their beliefs about certain policies.

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Page Count

126

Publisher

Palgrave Pivot

Published Date

ISBN 10

1349703281

ISBN 13

9781349703289

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

By: Heather E. Yates

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The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

By: Heather E. Yates

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

127

Publisher

Springer

Published Date

ISBN 10

3030158047

ISBN 13

9783030158040

Book's by Heather E. Yates

The Politics of Emotions, Candidates, and Choices

The Politics of Emotions, Candidates, and Choices

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

The Politics of Emotions, Candidates, and Choices

The Politics of Emotions, Candidates, and Choices

The Politics of Emotions, Candidates, and Choices

The Politics of Emotions, Candidates, and Choices

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

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