Now published by Sage The new Twelfth Edition of Social Psychology by Saul Kassin, Steven Fein, and Hazel Rose Markus captures the excitement of this dynamic and responsive field in our ever-changing world. The authors highlight the most exciting and important foundational and contemporary research, while every chapter also uniquely investigates the influences of culture and social class. In this enthusiastic introduction to social psychology, students delve into their own passion drivers, from favorite sports teams to social media to their own political perspectives, dispelling misconceptions and understanding the scientific foundations that explain our daily interactions and social behaviors. This textbook shows students how social psychology— its theories, research methods, and basic findings—has never been more relevant or more important.
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Hazel Frankel's multi-layered new book takes you into the search for meaning that lies at the heart of an apparently comfortable life in suburban Johannesburg. It's simultaneously an evocation of the Highveld, of hadedahs and sprinklers and night-time meals under the Milky Way, of traditional Jewish food like teygl and cheese cake ... and an exploration of the heritage of violence."--Back cover.
“If you fear that cultural, political, and class differences are tearing America apart, read this important book.” —Jonathan Haidt, Ph.D., author of The Righteous Mind Who will rule in the twenty-first century: allegedly more disciplined Asians, or allegedly more creative Westerners? Can women rocket up the corporate ladder without knocking off the men? How can poor kids get ahead when schools favor the rich? As our planet gets smaller, cultural conflicts are becoming fiercer. Rather than lamenting our multicultural worlds, Hazel Rose Markus and Alana Conner reveal how we can leverage our differences to mend the rifts in our workplaces, schools, and relationships, as well as on the global stage. Provocative, witty, and painstakingly researched, Clash! not only explains who we are, it also envisions who we could become.
Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.
Using a balanced approach, Social Psychology, 2e connects social psychology theories, research methods, and basic findings to real-world applications with a current-events emphasis. Coverage of culture and diversity is integrated into every chapter in addition to strong representation throughout of regionally relevant topics such as: Indigenous perspectives; environmental psychology and conservation; community psychology; gender identity; and attraction and close relationships (including same-sex marriage in different cultures, gendered behaviours when dating, and updated data on online dating), making this visually engaging textbook useful for all social psychology students.
Dr. Yoko Kamimura's safe, predictable routine as a behavioral optometrist at the College of Optometry in New York is shattering. When the stranger who comes up to Yoko on East 23rd Street and warns her of danger is shot to death, safe and predictable switches to murder and mayhem. The very next day, there's a catastrophe at the iconic National Arts Club and Yoko's godmother is left in a coma after a vicious attack. Frustrated by the dismissive attitude of Detective Dan Riley at the 13th precinct, Yoko vows to turn sleuth, but work and bizarre events keep her scrambling. Not even a prestigious conference 3,000 miles away in England in the tranquil coastal city of Bournemouth and a visit to Christchurch's 11th century priory are havens for Yoko. Now she is in the killer's cross-hairs and the chase is on...in and around the Gramercy Park area, sometimes at No. 34, New York's first coop building, sometimes at the abandoned Quaker Meeting House and eventually at the famous Pete's Tavern. Praise for Eye Sleuth: "Optometrist and epicurean Yoko Kamimura is a likable heroine who fights with her head and occasionally with her fists. Readers will learn much about behavioral optometry through Yoko's sleuthing exploits in the Big Apple and England." --Naomi Hirahara, Edgar winner and Author of the Mas Arai series
An expanded, comprehensive guide to the enormously popular Suddenly Successful Student. Written with the consumer in mind, it delves into the many aspects of behavioral optometry including juvenile delinquency, vision and behavior, sports vision, vision imbalances, and vision therapy, and a chapter entitled, A Home Guide, covering the value of regular vision exams and what to expect, symptoms of vision imbalances, computer use, how to help enhance a child's vision, and more.
In this book you will find valuable information on how to protect yourself and your loved ones from terrorist attacks. Meticulously researched, this book demystifies the significant aspects of nuclear, biological and chemical warfare. From critical effects to treatment and antidotes, disease surveillance and preparedness, all are presented in concise, comprehensive terms. It is reassuring to read, more reassuring to have it on hand. The Pocket Guide at the back of the book can be removed, laminated and carried with you for speedy reference.
The case histories in this book are about people who endured devastating health problems, or survived massive accidents, sometimes because of miracle surgery, but found their lives had become nightmares. The problems might be obvious, like blurred or double vision, or more subtle like dizziness, nausea, clumsiness, poor balance and inability to concentrate. Often, as they trekked from doctor to doctor, they were told, Sorry, that's the way it is, there's nothing to be done. Yet there are solutions. Each case history tells of someone who eventually was helped by an optometrist who specialized in behavioral vision care. Each found immeasurable relief through optometric vision therapy. When you learn how to Focus Your Mind's Eye, health, learning and behavior problems are often eased because hidden vision difficulties are eased.
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