Hayden Shaw's Books

Adjacent Learning

Using Insights from Outside the Organization to Develop Workplace Performance

By: David Hayden,Steve George

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Adjacent Learning

Using Insights from Outside the Organization to Develop Workplace Performance

By: David Hayden,Steve George

Use insights from outside the business to rethink workplace learning in order to drive individual and team performance. Workplaces are not the only setting where employees learn. They are learning constantly in all areas of their lives. The problem is that learning and development (L&D) practitioners don't know how to apply the experiences from outside the traditional business setting to improve employee learning and drive business results. Adjacent Learning is a practical guide which solves this problem. Topics covered include acting, difference and emotion through to language, observation and storytelling and explains how these can be used to deliver more effective workplace learning. There is also expert guidance on the importance of employees understanding the 'why' and 'how' of learning, as well as why it's essential to consider experiences from other countries and industries to create diversity of thought which generates the best possible results. Reflection points and key takeaways are included in every chapter as well as interviews with leading figures in the L&D industry. This practical guide is also full of advice, tips and examples throughout to help L&D professionals design a robust learning strategy that will allow employees and the business to thrive.

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Page Count

281

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398608246

ISBN 13

9781398608245

Diet Soda Club

By: Chaz Hayden

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Diet Soda Club

By: Chaz Hayden

When their mom leaves, Reed must care for his sister who has a life-threatening condition—even if that means breaking the law. A tender and sparkling story about family, trust, and the lengths we will go to for the ones we love. Have you ever made all the wrong choices for all the right reasons? Reed Beckett’s little sister, Beatrice, has never been awakened by the smell of breakfast or a school-day alarm clock. Instead, she wakes to hospital beeps and poking doctors. Seventeen-year-old Reed has been there for Bea all along, especially since their dad died. But when their burned-out mom goes on an extended vacation with her new boyfriend, the siblings are left with only an empty pantry and each other. With no job prospects on the horizon, Reed begins making and selling fake IDs so he and Bea can survive. But the problems keep piling up, from an angry landlord demanding rent to looming medical bills. As Reed expands his business, taking increasingly bigger risks, the potential consequences for Reed’s future, Bea’s health, and Reed’s budding friendship with his classmate Helena become graver. But what choice does he have? The joy and complexity of both caregiving and sibling relationships are at the heart of this authentic and moving novel.

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312

Publisher

Candlewick Press

Published Date

ISBN 10

1536240133

ISBN 13

9781536240139

Missionary Education and Empire in Late Colonial India, 1860-1920

By: Hayden J A Bellenoit

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Missionary Education and Empire in Late Colonial India, 1860-1920

By: Hayden J A Bellenoit

Contributes simultaneously to both British imperial and Indian history. This work demonstrates that missionary understandings and interactions with India, rather than being party to imperial ideologies, often diverged from metropolitan and imperial norms.

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Page Count

330

Publisher

Routledge

Published Date

ISBN 10

1317315065

ISBN 13

9781317315063

Field Man

Life as a Desert Archaeologist

By: Julian D. Hayden

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Field Man

Life as a Desert Archaeologist

By: Julian D. Hayden

Field Man is the captivating memoir of renowned southwestern archaeologist Julian Dodge Hayden, a man who held no professional degree or faculty position but who camped and argued with a who's who of the discipline, including Emil Haury, Malcolm Rogers, Paul Ezell, and Norman Tindale. This is the personal story of a blue-collar scholar who bucked the conventional thinking on the antiquity of man in the New World, who brought a formidable pragmatism and "hand sense" to the identification of stone tools, and who is remembered as the leading authority on the prehistory of the Sierra Pinacate in northwestern Mexico. But Field Man is also an evocative recollection of a bygone time and place, a time when archaeological trips to the Southwest were "expeditions," when a man might run a Civilian Conservation Corps crew by day and study the artifacts of ancient peoples by night, when one could honeymoon by a still-full Gila River, and when a Model T pickup needed extra transmissions to tackle the back roads of Arizona. To say that Julian Hayden led an eventful life would be an understatement. He accompanied his father, a Harvard-trained archaeologist, on influential excavations, became a crew chief in his own right, taught himself silversmithing, married a "city girl," helped build the Yuma Air Field, worked as a civilian safety officer, and was a friend and mentor to countless students. He also crossed paths with leading figures in other fields. Barry Goldwater and even Frank Lloyd Wright turn up in this wide-ranging narrative of a "desert rat" who was at once a throwback and--as he only half-jokingly suggests--ahead of his time. Field Man is the product of years of interviews with Hayden conducted by his colleagues and friends Bill Broyles and Diane Boyer. It is introduced by noted southwestern anthropologist J. Jefferson Reid, and contains an epilogue by Steve Hayden, one of Julian's sons.

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301

Publisher

University of Arizona Press

Published Date

ISBN 10

0816535434

ISBN 13

9780816535439

Perspectives on Assessment and Evaluation in International Schools

By: Jeff Thompson,Mary Hayden

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Perspectives on Assessment and Evaluation in International Schools

By: Jeff Thompson,Mary Hayden

Assessment and evaluation are two concepts at the core of schooling which are also central to other forms of education worldwide. In an international context, assessment and evaluation data are increasingly widely used for accountability and quality assurance purposes at individual student, institutional, national and global levels. This book does not attempt to include consideration of all the issues that could possibly be covered in a title that addresses assessment and evaluation in education internationally. Nor has it set out to cover the myriad technical issues with which assessment and evaluation are inevitably concerned. Rather, a number of authors working within different contexts of international education (whether as teachers or leaders in international schools, administrators in international examination bodies, or researchers in international educational research organisations) have been invited to share ideas arising from their own experiences of what might be interpreted as assessment or evaluation, be that assessment of student achievement, evaluation of teacher effectiveness or evaluation of school quality. The international dimension presents a range of challenges to those with responsibility for implementing assessment and evaluation strategies in widely diverse linguistic, cultural, social and personal contexts, and in this book valuable contributions are shared by colleagues who are authorities in the field. It is their personal views on assessment and evaluation, derived from professional practice in the international sphere, that have been brought together here.

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145

Publisher

John Catt

Published Date

ISBN 10

1911382586

ISBN 13

9781911382584

Exploring Issues of Continuity: The International Baccalaureate in a wider context

By: Jeff Thompson,Mary Hayden

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Exploring Issues of Continuity: The International Baccalaureate in a wider context

By: Jeff Thompson,Mary Hayden

Exploring Issues of Continuity: The IB in a wider context examines ‘continuity’ across the IB programmes and more widely across the sphere of international education.

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Page Count

257

Publisher

John Catt

Published Date

ISBN 10

191290635X

ISBN 13

9781912906352

Antagonistic Tolerance

Competitive Sharing of Religious Sites and Spaces

By: Robert M. Hayden,Aykan Erdemir,Tuğba Tanyeri-Erdemir,Timothy D. Walker,Devika Rangachari,Manuel Aguilar-Moreno,Enrique López-Hurtado,Milica Bakić-Hayden

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Antagonistic Tolerance

Competitive Sharing of Religious Sites and Spaces

By: Robert M. Hayden,Aykan Erdemir,Tuğba Tanyeri-Erdemir,Timothy D. Walker,Devika Rangachari,Manuel Aguilar-Moreno,Enrique López-Hurtado,Milica Bakić-Hayden

Antagonistic Tolerance examines patterns of coexistence and conflict amongst members of different religious communities, using multidisciplinary research to analyze groups who have peacefully intermingled for generations, and who may have developed aspects of syncretism in their religious practices, and yet have turned violently on each other. Such communities define themselves as separate peoples, with different and often competing interests, yet their interaction is usually peaceable provided the dominance of one group is clear. The key indicator of dominance is control over central religious sites, which may be tacitly shared for long periods, but later contested and even converted as dominance changes. By focusing on these shared and contested sites, this volume allows for a wider understanding of relations between these communities. Using a range of ethnographic, historical and archaeological data from the Balkans, India, Mexico, Peru, Portugal and Turkey, Antagonistic Tolerance develops a comparative model of the competitive sharing and transformation of religious sites. These studies are not considered as isolated cases, but are instead woven into a unified analytical framework which explains how long-term peaceful interactions between religious communities can turn conflictual and even result in ethnic cleansing.

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225

Publisher

Routledge

Published Date

ISBN 10

1317281926

ISBN 13

9781317281924

Introduction to International Education

International Schools and their Communities

By: Mary Hayden

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Introduction to International Education

International Schools and their Communities

By: Mary Hayden

′This is a book for all who work in international education or want to understand more about a rapidly expanding sector. For those who are new to the field it provides an excellent introduction. To tackle such varied subjects... needed a professional of wide expertise, wisdom and clarity of composition. These Mary Hayden, with her vast experience of international education and research, provides... highly recommended′ - is (International Schools Magazine) ′Essential reading for everyone involved in international education′ - International Schools Worldwide ′The first thing to be said about this informative book is that it′s a good read! I found myself enjoying every page as the author has a writing style that is engaging and instructive...The book has something for everyone, from those experienced in the field of international education to interested novices′ - International Schools Journal Interest in the field of international education has never been more intense, and a rapidly expanding number of schools and organizations worldwide now offer curricula that claim to be international in nature. Written by an expert in the field of international education, this comprehensive guide examines the key themes of this evolving field. The book explores the various origins, definitions and classifications of international education, and considers the audiences it serves, including the students, teachers, parents and administrators. It also looks at issues including quality assurance and role of international schools in the future. This valuable book will be an excellent source of reference to academics, those engaged in postgraduate study and practising teachers.

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Page Count

376

Publisher

SAGE

Published Date

ISBN 10

1446230414

ISBN 13

9781446230411

Introduction to Health Behavior Theory

By: Joanna Hayden

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Introduction to Health Behavior Theory

By: Joanna Hayden

Introduction to Health Behavior Theory, Second Edition is designed to provide students with an easy to understand, interesting, and engaging introduction to the theoretical basis of health education. Written with the undergraduate in mind, the text uses comprehensive and accessible explanations to help students understand what theory is, how theories are developed, and what factors influence health behavior theory. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

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331

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1449689752

ISBN 13

9781449689759

The Reluctant Brides Collection

6 Historical Stories of Love that Takes Persuasion

By: Rosey Dow,Cathy Marie Hake,Susannah Hayden,Yvonne Lehman (Deceased),Colleen L. Reece,Janet Spaeth

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The Reluctant Brides Collection

6 Historical Stories of Love that Takes Persuasion

By: Rosey Dow,Cathy Marie Hake,Susannah Hayden,Yvonne Lehman (Deceased),Colleen L. Reece,Janet Spaeth

Six Historical Stories of Love That Takes Persuasion Take an adventurous ride along on the bumpy trail to love as six independent women of yesteryear are cautiously courted into matrimony by men they have both intrigued and hurt. Will troubles douse the sparks of love before anyone can become a bride? An Unexpected Surprise by Rosey Dow, a writer and motivational speaker from Delaware. Angie McDonald has placed an ad for a mail-order bride—for her widowed brother-in-law and his motherless daughter. But when the beautiful Saundra arrives, Angie wonders if she’s made a mistake and woven a very tangled web. When will Angie learn to leave matters in the hand of God? Ribbon of Gold by Cathy Marie Hake, a retired nurse and bestselling author from Southern California. Carter Steadman recently inherited ownership of the Steadman Mills. He is shamed when Isabel Shelly, one of his workers, boldly informs him of the inhuman working conditions at his mill. Carter is inexplicably drawn to this woman who has so little, yet gives so much. Her mere presence is forcing him to make a decision beyond his wildest imaginings. Light Beckons the Dawn by Susannah Hayden, a writer and editor from Colorado. Percy Morgan has hidden her past and stifled her future with a gruff exterior and immersed herself in work at a remote lumber camp. Faced with friendships offered by the few women in camp and the attentions of the camp doctor, Percy must decide if she can take a risk and reopen the pain of the past so that healing can begin. Reluctant Schoolmarm by Yvonne Lehman, a multi-published author and writers’ conference speaker from North Carolina. When Christa Walsh steps off a train in the backwoods of North Carolina’s Blue Ridge Mountains and reluctantly into the role of teacher, she finds the job more rewarding than she expected, winning the hearts of the children—and along the way, warming the heart of the man whose deception landed her the position. School Bells and Wedding Bells by Colleen L. Reece, an author from Washington state with over six million books in print. Freshly jilted and ready to take on the world, Meredith Rose Macrae enters an isolated Idaho hamlet with the force of a tornado. Neither she nor Last Chance will ever be the same. And Brit Farley, rugged head of the local school board, faces the challenge of exchanging the new teacher’s school bells for wedding bells. Rose Kelly by Janet Spaeth, a bestselling author from North Dakota. Rose believes a woman can do any job just as well as a man. But moving to Dakota Territory for six months to write articles on the homesteaders, she suddenly realizes that she may have taken on more then she can handle when trampling upon Eric Johansen private past.

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Page Count

771

Publisher

Barbour Publishing

Published Date

ISBN 10

164352058X

ISBN 13

9781643520582

Letters to Jane

By: Hayden Carruth

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Letters to Jane

By: Hayden Carruth

Hayden Carruth's letters to Jane Kenyon between April, 1994 and April, 1995, the year she was dying.

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Page Count

122

Publisher

Ausable Press

Published Date

ISBN 10

1931337179

ISBN 13

9781931337175

Hayden Fry

A High Porch Picnic

By: Hayden Fry,George Wine

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Hayden Fry

A High Porch Picnic

By: Hayden Fry,George Wine

A "high porch picnic" is a Texas expression for "an exceptionally good time." Considering Hayden Fry's glorious career as one of college football's most unique coaches, that's a good way to describe his life. Ranked 10th on the all-time collegiate list for Division I victories, Fry successfully combined his football coaching savvy with a down-home charm to make him one of the game's most colorful personalities. Hayden Fry tells of his childhood days in Odessa, Texas, his introduction of African-American athletes to the Southwest Conference, his relationships with various politicians and celebrities, such as George Bush and Roy Orbison, and his rise to fame as the State of Iowa's most recognizable citizen.

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310

Publisher

Sports Publishing LLC

Published Date

ISBN 10

1582613737

ISBN 13

9781582613734

The Grand Domestic Revolution

A History of Feminist Designs For American Homes, Neighborhoods, and Cities

By: Dolores Hayden

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The Grand Domestic Revolution

A History of Feminist Designs For American Homes, Neighborhoods, and Cities

By: Dolores Hayden

This is a book that is full of things I have never seen before, and full of new things to say about things I thought I knew well. It is a book about houses and about culture and about how each affects the other, and it must stand as one of the major works on the history of modern housing." - Paul Goldberger, The New York Times Book Review Long before Betty Friedan wrote about "the problem that had no name" in The Feminine Mystique, a group of American feminists whose leaders included Melusina Fay Peirce, Mary Livermore, and Charlotte Perkins Gilman campaigned against women's isolation in the home and confinement to domestic life as the basic cause of their unequal position in society.The Grand Domestic Revolution reveals the innovative plans and visionary strategies of these persistent women, who developed the theory and practice of what Hayden calls "material feminism" in pursuit of economic independence and social equality. The material feminists' ambitious goals of socialized housework and child care meant revolutionizing the American home and creating community services. They raised fundamental questions about the relationship of men, women, and children in industrial society. Hayden analyzes the utopian and pragmatic sources of the feminists' programs for domestic reorganization and the conflicts over class, race, and gender they encountered. This history of a little-known intellectual tradition challenging patriarchal notions of "women's place" and "women's work" offers a new interpretation of the history of American feminism and a new interpretation of the history of American housing and urban design. Hayden shows how the material feminists' political ideology led them to design physical space to create housewives' cooperatives, kitchenless houses, day-care centers, public kitchens, and community dining halls. In their insistence that women be paid for domestic labor, the material feminists won the support of many suffragists and of novelists such as Edward Bellamy and William Dean Howells, who helped popularize their cause. Ebenezer Howard, Rudolph Schindler, and Lewis Mumford were among the many progressive architects and planners who promoted the reorganization of housing and neighborhoods around the needs of employed women. In reevaluating these early feminist plans for the environmental and economic transformation of American society and in recording the vigorous and many-sided arguments that evolved around the issues they raised, Hayden brings to light basic economic and spacial contradictions which outdated forms of housing and inadequate community services still create for American women and for their families.

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Page Count

386

Publisher

MIT Press

Published Date

ISBN 10

0262580551

ISBN 13

9780262580557

Virginia Genealogies

A Genealogy of the Glassell Family of Scotland and Virginia

By: Horace Edwin Hayden

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Virginia Genealogies

A Genealogy of the Glassell Family of Scotland and Virginia

By: Horace Edwin Hayden

Facsimile reprint. Originally publshed: Wilkes-Barre, Pa., 1891.

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804

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806301740

ISBN 13

9780806301747

Irish on the Inside

In Search of the Soul of Irish America

By: Tom Hayden

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Irish on the Inside

In Search of the Soul of Irish America

By: Tom Hayden

Tom Hayden first realized he was 'Irish on the inside' when he heard civil rights marchers in Northern Ireland singing 'We Shall Overcome' in 1969. Though his great-grandparents had been forced to emigrate to the US in the 1850s, Hayden's parents erased his Irish heritage in the quest for respectability. In this passionate book he explores the losses wrought by such conformism. Assimilation, he argues, has led to high rates of schizophrenia, depression, alcoholism and domestic violence within the Irish community. Today's Irish-Americans, Hayden contends, need to re-inhabit their history, to recognize that assimilation need not entail submission. By recognizing their links to others now experiencing the prejudice once directed at their ancestors, they can develop a sense of themselves that is both specific and inclusive: 'The survival of a distinct Irish soul is proof enough that Anglo culture will never fully satisfy our needs. We have a unique role in reshaping American society to empathize with the world's poor, for their story is the genuine story of the Irish.

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Page Count

445

Publisher

Verso Books

Published Date

ISBN 10

1789608635

ISBN 13

9781789608632

For You

Poetry

By: Hayden Carruth

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For You

Poetry

By: Hayden Carruth

This book collects five long poems that have previously appeared, with one exception, only in magazines and limited editions. One critic has called them "virtually secret." Yet they are probably the heart of Carruth's poetic achievement, both technically and thematically. Rising from the experience of emotional illness and the asylum, the poems move at intervals and over a period of nearly fifty years toward a sustained, workable view of humanity in crisis."I have tried to create a person," Carruth writes, "specifically a seeing, living, surmounting person. Modesty is important, and so are winter and the north. A man alone in the snow is still much in this world, including the social world, though his 'in-ness' is naturally a form of rebellion."The poems included are The Asylum, Journey to a Known Place, North Winter, Contra Mortem and My Father's Face.

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132

Publisher

New Directions Publishing

Published Date

ISBN 10

0811200167

ISBN 13

9780811200165

When Green Growth Is Not Enough

Climate Change, Ecological Modernization, and Sufficiency

By: Anders Hayden

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When Green Growth Is Not Enough

Climate Change, Ecological Modernization, and Sufficiency

By: Anders Hayden

Is the pursuit of endless economic growth compatible with the deep reductions in greenhouse gas emissions required to avoid the worst extremes of climate change? In When Green Growth Is Not Enough, Anders Hayden analyzes the political battle between three competing approaches to this question and how it has played out in Canada and Britain. Defenders of the "business-as-usual" approach reject climate action as too costly and in conflict with economic growth, while downplaying the severity of climate change. Supporters of ecological modernization, or "green growth," on the other hand, aim to use technology and efficiency to delink economic expansion from emissions and find business opportunities through environmental action. While mainstream debate has focused on these two pro-growth models, Hayden pays particular attention to the struggles and limited inroads of a third, more radical perspective: the idea of sufficiency, which challenges the continued growth of production and consumption in the already-affluent global North and asks, how much is enough? Drawing on interviews, participation in climate-related events, and analysis of key documents, Hayden shows the role these paradigms have played in Britain, one of the world’s leaders in climate reform, and in Canada, a nation at the bottom of international climate change rankings. Rich in detail, When Green Growth Is Not Enough is a lively account of the theory and real-world politics of climate action.

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Page Count

612

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

077359633X

ISBN 13

9780773596337

Rosen & Barkin's 5-Minute Emergency Medicine Consult

By: Jeffrey J. Schaider,Roger M. Barkin,Stephen R. Hayden,Richard E. Wolfe,Adam Z. Barkin,Philip Shayne,Peter Rosen

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Rosen & Barkin's 5-Minute Emergency Medicine Consult

By: Jeffrey J. Schaider,Roger M. Barkin,Stephen R. Hayden,Richard E. Wolfe,Adam Z. Barkin,Philip Shayne,Peter Rosen

This best-selling emergency department reference is now in its thoroughly updated Fourth Edition. The foremost authorities provide practical information on over 600 clinical problems in a fast-access two-page outline format that's perfect for on-the-spot consultation during care in the emergency department. Coverage of each disorder includes clinical presentation, pre-hospital, diagnosis, treatment, disposition, and ICD-9 coding. Icons enable practitioners to quickly spot the information they need. This edition provides up-to-date information on topics such as emerging infections, new protocols, and new treatments.

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Page Count

1313

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1451160976

ISBN 13

9781451160970

Geographers

Biobibliographical Studies, Volume 33

By: Hayden Lorimer

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Geographers

Biobibliographical Studies, Volume 33

By: Hayden Lorimer

Volume 33 of Geographers Biobibliographical Studies adds significantly to the corpus of scholarship on geography's multiple histories and biographies with six essays on individuals who have made major contributions to the development of geography in the twentieth century. This volume focuses on European geographers, including essays on individuals from Britain, France and Hungary. These are individuals who have made important and distinctive contributions to a diverse range of fields, including cartography, physical geography, oceanography and urban theory. As with previous volumes, these biographical essays demonstrate the importance of geographers' lives in terms of the lived experience of geography in practise.

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221

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472566629

ISBN 13

9781472566621

Taking the MYP Forward

By: Jeff Thompson,Mary Hayden

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Taking the MYP Forward

By: Jeff Thompson,Mary Hayden

Expert writers share reflections on their experience, and explore issues for the future, of the International Baccalaureate Middle Years Programme. The issues raised are of interest and relevance to those with responsibility for MYP teaching, learning and administration in schools and will provoke interest in the programme amongst those considering its adoption.

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Page Count

318

Publisher

John Catt

Published Date

ISBN 10

1908095180

ISBN 13

9781908095183

Negotiating in the Press

American Journalism and Diplomacy, 1918-1919

By: Joseph R. Hayden

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Negotiating in the Press

American Journalism and Diplomacy, 1918-1919

By: Joseph R. Hayden

Negotiating in the Press offers a new interpretation of an otherwise dark moment in American journalism. Rather than emphasize the familiar story of lost journalistic freedom during World War I, Joseph R. Hayden describes the press's newfound power in the war's aftermath -- that seminal moment when journalists discovered their ability to help broker peace talks. He examines the role of the American press at the Paris Peace Conference of 1919, looking at journalists' influence on the peace process and their relationship to heads of state and other delegation members. Challenging prevailing historical accounts that assume the press was peripheral to the quest for peace, Hayden demonstrates that journalists instead played an integral part in the talks, by serving as "public ambassadors." During the late 1910s, as World War I finally came to a close, American journalists and diplomats found themselves working in unlikely proximity, with correspondents occasionally performing diplomatic duties and diplomats sometimes courting publicity. The efforts of both groups to facilitate the peace talks at Versailles arose amidst the vision of a "new diplomacy," one characterized by openness, information sharing, and public accountability. Using evidence from memoirs, official records, and contemporary periodicals, Hayden reveals that participants in the Paris Peace Conference continually wrestled with ideas about the roles of the press and, through the press, the people. American journalists reported on an abundance of information in Paris, and negotiators could not resist the useful leverage that publicity provided. Peacemaking via publicity, a now-obscure dimension of progressive statecraft, provided a powerful ideological ethos. It hinted at dynamically altered roles for journalists and diplomats, offered hope for a world desperate for optimism and order, and, finally, suggested that the fruits of America's great age of reform might be shared with a Europe exhausted by war. The peace conference of 1919, Hayden demonstrates, marked a decisive stage in the history of American journalism, a coming of age for many news organizations. By detailing what journalists did before, during, and after the Paris talks, he tells us a great deal about how the negotiators and the Wilson administration worked throughout 1919. Ultimately, he provides a richer integrative view of peacemaking as a whole. An engaging analysis of diplomacy and the Fourth Estate, Negotiating in the Press offers a fascinating look at how leading nations democratized foreign policy a century ago and ushered in the dawn of public diplomacy.

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Page Count

503

Publisher

LSU Press

Published Date

ISBN 10

0807146692

ISBN 13

9780807146699

Basics Marketing 01: Consumer Behaviour

By: Hayden Noel

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Basics Marketing 01: Consumer Behaviour

By: Hayden Noel

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

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Page Count

178

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350034665

ISBN 13

9781350034662

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