Harry Beckwith's Books

Unthinking

The Surprising Forces Behind What We Buy

By: Harry Beckwith

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Unthinking

The Surprising Forces Behind What We Buy

By: Harry Beckwith

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

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163

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Business Plus

Published Date

ISBN 10

0446574201

ISBN 13

9780446574204

You, Inc.

The Art of Selling Yourself

By: Harry Beckwith,Christine Clifford Beckwith

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You, Inc.

The Art of Selling Yourself

By: Harry Beckwith,Christine Clifford Beckwith

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

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190

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Balance

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ISBN 10

0759572860

ISBN 13

9780759572867

The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

By: Harry Beckwith

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The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

By: Harry Beckwith

Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That’s where The Invisible Promise comes in.

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223

Publisher

BenBella Books

Published Date

ISBN 10

1637741936

ISBN 13

9781637741931

What Clients Love

A Field Guide to Growing Your Business

By: Harry Beckwith

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What Clients Love

A Field Guide to Growing Your Business

By: Harry Beckwith

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

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162

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Business Plus

Published Date

ISBN 10

0759527342

ISBN 13

9780759527348

Selling the Invisible

Biz Books to Go - A Field Guide to Modern Marketing

By: Harry Beckwith

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Selling the Invisible

Biz Books to Go - A Field Guide to Modern Marketing

By: Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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138

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Business Plus

Published Date

ISBN 10

0759521522

ISBN 13

9780759521520

The Invisible Touch

The Four Keys to Modern Marketing

By: Harry Beckwith

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The Invisible Touch

The Four Keys to Modern Marketing

By: Harry Beckwith

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

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155

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Grand Central Publishing

Published Date

ISBN 10

0759520941

ISBN 13

9780759520943

The Flowering of the Maryland Palatinate

An Intimate and Objective History of the Province of Maryland to the Overthrow of Proprietary Rule in 1654, with Accounts of Lord Baltimore's Settlement at Avalon

By: Harry Wright Newman

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The Flowering of the Maryland Palatinate

An Intimate and Objective History of the Province of Maryland to the Overthrow of Proprietary Rule in 1654, with Accounts of Lord Baltimore's Settlement at Avalon

By: Harry Wright Newman

The actual settlement of the Province of Maryland in 1634 was undertaken by Leonard Calvert, Lord Baltimore's second son, and the group of 200 adventurers who accompanied him on the Ark and the Dove. In addition to a succinct history of the Calvert family and the area in which they flourished in England, this work describes the life and times of the 200 passengers, their part in the founding and settlement of the colony, and the development of the feudal manorial system. In addition to a succinct history of the Calvert family and the milieu in which they flourished in England, The Flowering of the Maryland Palatinate describes the lives and times of the 200 adventurers who participated in the original expedition ot Maryland, their part in the founding and settlement of the colony, and the development of colonial Maryland's distinctive manorial system. The bulk of this volume, of course, consists of biographical and genealogical sketches of the 200 adventurers, each developed in meticulous detail from surviving documents by the famous Maryland genealogist, Harry Wright Newman. From contemporary court records, letters, and miscellaneous papers, Mr. Newman has wrought a definitive history of these early Marylanders and has accomplished, single-handedly, for the passengers of the Ark and the Dove, what has taken a legion of researchers to do for the passengers of the Mayflower

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378

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806310510

ISBN 13

9780806310510

Unthinking

The Surprising Forces Behind What We Buy

By: Harry Beckwith

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Unthinking

The Surprising Forces Behind What We Buy

By: Harry Beckwith

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163

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Business Plus

Published Date

ISBN 10

0446574201

ISBN 13

9780446574204

You, Inc.

The Art of Selling Yourself

By: Harry Beckwith,Christine Clifford Beckwith

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You, Inc.

The Art of Selling Yourself

By: Harry Beckwith,Christine Clifford Beckwith

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190

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Balance

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ISBN 10

0759572860

ISBN 13

9780759572867

The New England Soul

Preaching and Religious Culture in Colonial New England

By: Harry S. Stout

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The New England Soul

Preaching and Religious Culture in Colonial New England

By: Harry S. Stout

Harry Stout's groundbreaking study of preaching in colonial New England changed the field when it first appeared in 1986. Here, twenty-five years later, is a reissue of Stout's book: a reconstruction of the full import of the colonial sermon as a multi-faceted institution that served both religious and political purposes and explained history and society to the New England Puritans for one and a half centuries.

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407

Publisher

OUP USA

Published Date

ISBN 10

0199890978

ISBN 13

9780199890972

The Autobiography Of Lieutenant-General Sir Harry Smith, Baronet of Aliwal on the Sutlej, G.C.B.

Edited with the addition of some supplementary Chapters by G. C. Moore Smith M.A.

By: Lieutenant-General Sir Harry [Henry] George Wakelyn Smith G.C.B. Bart.

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The Autobiography Of Lieutenant-General Sir Harry Smith, Baronet of Aliwal on the Sutlej, G.C.B.

Edited with the addition of some supplementary Chapters by G. C. Moore Smith M.A.

By: Lieutenant-General Sir Harry [Henry] George Wakelyn Smith G.C.B. Bart.

The autobiography of Sir Harry Smith, 1st Baronet of Aliwal, is as exciting, varied and adventurous as the epic life that he led. He joined the British army in the 1st battalion of the 95th Rifles, whose dark green uniform he was proud to wear and despite an inauspicious posting along with the disastrous expedition to Montevideo in 1807 his talents began to emerge. These talents were to be brought to bear on three other continents in the service of the British. A contemporary of, and good friend of, other famed writers of the Rifles, such as Sir John Kincaid, Major George Simmons, and Jonathan Leach. These characters appear in their varied guises throughout the narrative to give it a distinctly Rifle Brigade feeling. The autobiography was originally published in two parts, however in terms of phases or major periods of his life it is best to describe them in three distinct eras; The Napoleonic Period covers Sir Harry’s career in the 95th through-out the Peninsular War, fighting in the Light Division from victory to victory. His Peninsular Medal , when issued in 1847, came with 12 clasps: Coruna, Busaco, Fuentes d'Onoro, Ciudad Rodrigo, Badajoz, Salamanca, Vittoria, Pyrenees, Nivelle, Nive, Orthez, Toulouse to represent the hard fought and glorious victories he had participated in. However perhaps his most fortuitous discovery during this period was Juana, his wife who having seen all here property destroyed in Badajoz came to the British lines to seek protection. Sir harry also participated in the Waterloo campaign in 1815 and provides a number of vivid anecdotes and flashes of action. The second period was in the emergent British Empire in India, where he trained and fought alongside native forces in the First Anglo-Sikh war. His victory at Aliwal on the Sutlej, in which he was outnumbered almost two to one, is widely regarded as the turning point of the war and led to further expansion what would become the Raj. Of the battle itself, the following quote might serve “Mr. B. Genn, late of the 15th Hussars, who had served under him in India in 1846, and who had fired over his grave. As soon as I had opened the door, a fine engraving of Sir Harry greeted me. It had been bought at a sale. The old veteran spoke of his commander always as the "dear old man." When I asked him if he thought him a good General, he fired up quickly, "Why, think of the battle of Aliwal! Not a mistake anywhere." Smith’s next major positing was to the South Africa, where he played a major role in shaping the form of the colony. The evident differences between the natives, Boers and the administration that would flare up over the forty years since the ending of Smith’s time, are littered amongst the pages of his writing. Of lasting fame can still be found here in the naming of numerous towns, not least of which the city of Ladysmith named after his wife Juana. A passionate man, often wild of temper, but brilliant and balanced nevertheless; an anecdote reported in his autobiography gives a little flavour of the man; "It was a common habit with Sir Harry Smith to threaten to jump down people's throats,–boots, spurs, and all; and he once on a field of battle sent a message, seasoned with some fearful expletives, to a colonel that if he kept his regiment so much to the front, he'd have him knee-haltered. But the fine old General drew a line at swearing and never allowed of personal abuse." Text taken, whole and complete, from the 1902 edition, in one volume, published in London by John Murray, Original 800+ pages. Author – Lieutenant-General Sir Harry [Henry] George Wakelyn Smith BART, G.C.B. (1787-1860) Editor – George Charles Moore Smith (1858-1940) Linked TOC and 16 Illustrations.

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854

Publisher

Pickle Partners Publishing

Published Date

ISBN 10

1908692545

ISBN 13

9781908692542

Non-mendelian Genetics in Humans

By: Harry Ostrer

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Non-mendelian Genetics in Humans

By: Harry Ostrer

This book addresses the basic mechanisms for the transmission of genetic disorders in humans, and explores the evidence for a number of non-Mendelian genetic processes such as gonadal and somatic mosaicism, sex-linked inheritance, mitochondrial transmission, genomic imprinting, accelerated rates of mutation, and viral infection. In additional to an examination of the molecular basis for these processes and their effects on transmission and phenotype, the authors show how they resolve many of the exceptions to Mendelian inheritance. The book includes a complete review of Mendelian genetics and an overview on the structure and function of genes, chromosomes, and their products. transmission of genetic disorders in humans, stressing such non-Mendelian processes as mitochondrial inheritance, genomic imprinting and dynamic mutation.

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232

Publisher

Oxford Monographs on Medical G

Published Date

ISBN 10

0195068777

ISBN 13

9780195068771

Tehiyyat Ha-Metim

By: Harry Sysling

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Tehiyyat Ha-Metim

By: Harry Sysling

The study deals with all those passages in the Palestinian Targums, the Aramaic translations of the Pentateuch, that refer to the Resurrection of the Dead. Of central interest in it is the question to what extent the targumic traditions on a future resurrection of the body or on the fate of the soul after death agree with or differ from corresponding traditions in rabbinic sources." "With a few exceptions, the relation between targumic traditions and rabbinic sources has been neglected in targumic studies of the last decades." "This may have been caused by the questionable assumptions that (a) the Aramaic of the Palestinian Targums represents the spoken Aramaic of Palestine in the New Testament period, (b) the Palestinian Targums contain an important number of early pre-Christian traditions, and (c) the Palestinian Targums are popular in origin, being written in the vernacular, in contrast with the scholastic, authoritative expositions in the learned rabbinic sources." "Harry Sysling first offers a survey of these and other important issues in targumic research of the past and of recent opinions on character, origin and interrelationship of the Palestinian Targums. In the following chapters, the author makes a careful analysis of those passages in the Palestinian Targums that directly by the use of specific terminology, or indirectly by the use of metaphors, refer to the resurrection of the body and to the fate of the body and/or soul after death."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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368

Publisher

Mohr Siebeck

Published Date

ISBN 10

3161465830

ISBN 13

9783161465833

THE END OF THE GLOBAL?

By: Liam Bemrose, Millie Bushell, Livia Cuciurean, Tessa Caplen Browne, Harry Rawson, Gabriele Piazza, Ethel Tambudzai, Tenzin Tinkol Tashi and Victoria Vall

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THE END OF THE GLOBAL?

By: Liam Bemrose, Millie Bushell, Livia Cuciurean, Tessa Caplen Browne, Harry Rawson, Gabriele Piazza, Ethel Tambudzai, Tenzin Tinkol Tashi and Victoria Vall

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 9.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 8.0px Helvetica} ‘The End of the Global’ features a collection of papers presented at the first ‘DEN International Student Conference’ in 2017. This publication is one of many projects that the Democratic Education Network (DEN) has been responsible for since its launch in 2016, within the department of Politics and International Relations at the University of Westminster. In addition to supporting various other initiatives, DEN encourages and inspires students to research, get involved in student-led workshops, and publish magazines and journals. It hopes to increase our knowledge about how to open up deliberative and empowering spaces for students, and how to maximise the impact of their projects on other students’ experience. This book is a result of eclectic ideas and hard work put in by many students, and covers the views of student authors on various economic, political and social crises that shape our world today. We hope that we have taken an important step in achieving the aims of DEN through encouraging students to believe in themselves and push the boundaries of imagination and possibility. “Education should not only be about knowledge gathering, skills enhancement and degree acquisition, but be a transformative life experience. If students go away with more condence, more humility, and better equipped to deal with the various challenges and opportunities that the world around them oers, we would have succeeded as educationists.” Prof. Dibyesh Anand Head of the Department of Politics and International Relations, University of Westminster “This book is produced by some of the students active in the ‘Democratic Education Network’. It is essentially a collective work of the former and present students in the department to learn and explore their own world independently.” Dr. Farhang Morady Academic Coordinator of DEN, University of Westminster

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317

Publisher

IJOPEC PUBLICATION

Published Date

ISBN 10

1912503220

ISBN 13

9781912503223

The Social Evolution of Human Nature

From Biology to Language

By: Harry Smit

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The Social Evolution of Human Nature

From Biology to Language

By: Harry Smit

This book sheds new light on the problem of how the human mind evolved. Harry Smit argues that current studies of this problem misguidedly try to solve it by using variants of the Cartesian conception of the mind, and shows that combining the Aristotelian conception with Darwin's theory provides us with far more interesting answers. He discusses the core problem of how we can understand language evolution in terms of inclusive fitness theory, and investigates how scientific and conceptual insights can be integrated into one explanatory framework, which he contrasts with the alternative Cartesian-derived framework. He then explores the differences between these explanatory frameworks with reference to co-operation and conflict at different levels of biological organization, the evolution of communicative behaviour, the human mind, language, and moral behaviour. His book will interest advanced students and scholars in a range of subjects including philosophy, biology and psychology.

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Page Count

241

Publisher

Cambridge University Press

Published Date

ISBN 10

1139868217

ISBN 13

9781139868211

Selling the Invisible

A Field Guide to Modern Marketing

By: Harry Beckwith

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Selling the Invisible

A Field Guide to Modern Marketing

By: Harry Beckwith

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252

Published Date

ISBN 10

0752821032

ISBN 13

9780752821030

Book's by Harry Beckwith

Unthinking

Unthinking

You, Inc.

You, Inc.

The Invisible Promise

The Invisible Promise

What Clients Love

What Clients Love

Selling the Invisible

Selling the Invisible

The Invisible Touch

The Invisible Touch

The Flowering of the Maryland Palatinate

The Flowering of the Maryland Palatinate

Unthinking

Unthinking

You, Inc.

You, Inc.

The New England Soul

The New England Soul

The Autobiography Of Lieutenant-General Sir Harry Smith, Baronet of Aliwal on the Sutlej, G.C.B.

The Autobiography Of Lieutenant-General Sir Harry Smith, Baronet of Aliwal on the Sutlej, G.C.B.

Non-mendelian Genetics in Humans

Non-mendelian Genetics in Humans

Tehiyyat Ha-Metim

Tehiyyat Ha-Metim

THE END OF THE GLOBAL?

THE END OF THE GLOBAL?

The Social Evolution of Human Nature

The Social Evolution of Human Nature

Selling the Invisible

Selling the Invisible

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