Harold C. Cash's Books

The Handbook of Selling

Psychological, Managerial, and Marketing Dynamics

By: Gary M. Grikscheit,Harold C. Cash,Clifford E. Young

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The Handbook of Selling

Psychological, Managerial, and Marketing Dynamics

By: Gary M. Grikscheit,Harold C. Cash,Clifford E. Young

Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals. New features include application of computer, video-recording and playback technology to develop and measure key behaviors in the sales process.

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Page Count

474

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471600857

ISBN 13

9780471600855

The McGraw-Hill 36-Hour Accounting Course, 4th Ed

By: Robert L. Dixon,Harold E. Arnett,Howard Davidoff

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The McGraw-Hill 36-Hour Accounting Course, 4th Ed

By: Robert L. Dixon,Harold E. Arnett,Howard Davidoff

Quickly get up-to-speed in all basic accounting principles and procedures and apply that knowledge to real-world financial decisions and requests The McGraw-Hill 36-Hour Accounting Course has been the gold standard for anyone looking for a fast, no-nonsense primer in all the fundamentals of financial, managerial, and tax accounting concepts. Now thoroughly revised and updated, the fourth edition features new coverage of the technological developments in the field, the recent sweeping tax reforms, and the latest Financial Accounting Standards Board pronouncements. The McGraw-Hill 36-Hour Accounting Course offers such up-to-date coverage as: Complete analysis of the current trends in computer hardware and accounting software Coverage of current tax issues, such as the revision of tax rate structure, new deductions and credits for higher education costs, and taxation of Social Security benefits New test problems throughout to help you gauge your progress, as well as a final exam that can earn you a Certificate of Achievement Complete with a doable study plan, The McGraw-Hill 36-Hour Accounting Course is your fast track to easily mastering the essentials of accounting in the shortest time possible.

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Page Count

429

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071486038

ISBN 13

9780071486033

Advanced Capital Budgeting

Refinements in the Economic Analysis of Investment Projects

By: Harold Bierman, Jr.,Seymour Smidt

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Advanced Capital Budgeting

Refinements in the Economic Analysis of Investment Projects

By: Harold Bierman, Jr.,Seymour Smidt

Written by authors of established texts in this area, this book is a companion volume to the classic The Capital Budgeting Decision. Exploring this key topic in corporate finance the authors examine the complexities of capital budgeting as well as the opportunities to improve the decision process where risk and time are important elements. Containing ‘Global Aspects’ sections that cover cross-border decision-making, this book also emphasizes the application of capital budgeting techniques to a variety of issues, including the hugely significant ‘buy versus lease’ decision that cost corporations billions each year. It gives in-depth coverage to: real options - the value of a project must take into consideration the flexibility that it provides management, acknowledging the option of making decisions in the future when more information is available decomposing cash flows - a project consists of many series of cash flows and each series deserves its own specific risk-adjusted discount rate. Decomposing the cash flows of an investment highlights the fact that while managers are generally aware that divisions and projects have different risks, too often they neglect the fact that the cash flow components may also have different risks, with severe consequences on the quality of the decision-making. Designed to assist those making business decisions at all levels, this volume is essential reading for all those working in or studying capital budgeting.

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Page Count

386

Publisher

Routledge

Published Date

ISBN 10

1317828836

ISBN 13

9781317828839

Book's by Harold C. Cash

The Handbook of Selling

The Handbook of Selling

The McGraw-Hill 36-Hour Accounting Course, 4th Ed

The McGraw-Hill 36-Hour Accounting Course, 4th Ed

Advanced Capital Budgeting

Advanced Capital Budgeting

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