In this ground-breaking work, two pioneering thinkers in business studies pinpoint the profound changes they believe must occur in the way that business executives think, make decisions and solve problems if America is to remain competitive.
The population and technology explosions are shrinking the world to a system in which everything is interactive, forcing us to transcend traditional modes of thinking. In this book, the authors set forth the concept of multiple perspectives: technical, organizational, and personal. They begin the book with a multiple-perspective examination of the Exxon Valdez oil spill in Alaska, a case that foreshadows the intensifying problem of managing hazardous technology in the coming decades. They then apply this approach, on a much larger scale, to the United States in the evolving global setting. Included in the discussion are issues such as the balance between short-term and long-term concerns and between individual and societal responsibilities. The interdependence and inseparability of the three perspectives is reflected in the focus on technological superiority, organizational rethinking, and imaginative personal leadership. This book will help managers and students in business, engineering, science, and policymaking break away from exclusive concern with the technical perspective and thus help prepare them for the challenges of a new era.
In this ground-breaking work, two pioneering thinkers in business studies pinpoint the profound changes they believe must occur in the way that business executives think, make decisions and solve problems if America is to remain competitive.
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