Hans G. Meissner's Books

Strategic International Marketing

By: Hans G. Meissner

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Strategic International Marketing

By: Hans G. Meissner

International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.

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Page Count

188

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642754775

ISBN 13

9783642754777

Model-Aided Diagnosis of Mechanical Systems

Fundamentals, Detection, Localization, Assessment

By: Hans Günther Natke,C. Cempel

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Model-Aided Diagnosis of Mechanical Systems

Fundamentals, Detection, Localization, Assessment

By: Hans Günther Natke,C. Cempel

Diagnosis of technical systems is important, concerning safety and economics. Monitoring and diagnosis, especially in remote control systems, needs holistic models, as described here. This book describes the fundamentals for technical diagnosis as well as state-of-art tools. Model-based diagnosis and knowledge based diagnosis, fundamentals in decision-making and assessment are included. The foundation of diagnosis for applications is given. The book is written for the expert practising engineer in research and industrial applications.

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Page Count

260

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642604137

ISBN 13

9783642604133

Forest Entomology in East Africa

Forest Insects of Tanzania

By: Hans G. Schabel

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Forest Entomology in East Africa

Forest Insects of Tanzania

By: Hans G. Schabel

East African forests, among the world’s most biologically rich and diverse, are subject to multiple pressures, including insects. As the first work to focus exclusively on East African forest insects, this monograph distils 135 years of scientific and historical literature extending from before the colonial era to the present into an authoritative survey of this region’s major pests of trees and wood, as well as their antagonists.

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Page Count

385

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1402046553

ISBN 13

9781402046551

Book's by Hans G. Meissner

Strategic International Marketing

Strategic International Marketing

Model-Aided Diagnosis of Mechanical Systems

Model-Aided Diagnosis of Mechanical Systems

Forest Entomology in East Africa

Forest Entomology in East Africa

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