Hans Daellenbach's Books

Management Science

Decision-making through systems thinking

By: Hans Daellenbach,Donald McNickle,Shane Dye

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Management Science

Decision-making through systems thinking

By: Hans Daellenbach,Donald McNickle,Shane Dye

Management Science provides a comprehensive, accessible overview of the subject, incorporating a broad set of approaches and tools. The authors explore both 'soft' and 'hard' methodologies and highlight conceptual aspects rather than the mathematics of the techniques or computer methods. The book is therefore suitable for students and readers with a wide range of mathematical abilities at both the undergraduate and MBA level. The book bases management science within a clear systems thinking framework. Ideas and concepts are demonstrated with real-life examples and case studies. Readers are shown how decision making over time, under uncertainty, and subject to constraints, multiple objectives, and value and perception conflicts can be modelled, all within this system thinking framework. The second edition of Management Science offers: - An emphasis on problem formulation, indicating how management science and operational research techniques fit into the wider problem-solving process - Revised chapters on queuing, simulation, and problem structuring methods - updated coverage of forecasting, linear and integer programming - New sections on the role of management science consultants - Improved pedagogy, navigation and design - Up-to-date coverage of software - Real-world case studies, encouraging the reader to apply the concepts studied Comprehensive student and lecturer resources are available at www.palgrave.com/business/daellenbach2.

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Page Count

608

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137075120

ISBN 13

9781137075123

Management Science

Decision-making through systems thinking

By: Hans Daellenbach,Donald McNickle,Shane Dye

Write a review Read reviews Take a Quiz Solve Book Puzzle

Management Science

Decision-making through systems thinking

By: Hans Daellenbach,Donald McNickle,Shane Dye

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Solve jigsaw puzzle

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Page Count

608

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137075120

ISBN 13

9781137075123

Marketing Management

A Value-Creation Process

By: Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois

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Marketing Management

A Value-Creation Process

By: Alain Jolibert,Hans Mühlbacher,Laurent Flores,Pierre-Louis Dubois

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

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Page Count

464

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0230363679

ISBN 13

9780230363670

Book's by Hans Daellenbach

Management Science

Management Science

Management Science

Management Science

Marketing Management

Marketing Management

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