Hackley, Rungpaka A.'s Books

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

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Page Count

330

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SAGE

Published Date

ISBN 10

1529756146

ISBN 13

9781529756142

Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

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Page Count

160

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1800882629

ISBN 13

9781800882621

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

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Page Count

478

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SAGE

Published Date

ISBN 10

1473909015

ISBN 13

9781473909014

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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478

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SAGE

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ISBN 10

1473909015

ISBN 13

9781473909014

But... How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

By: Chris Hackley

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But... How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

By: Chris Hackley

Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?

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193

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

103530743X

ISBN 13

9781035307432

Marketing in Context

Setting the Scene

By: Chris Hackley

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Marketing in Context

Setting the Scene

By: Chris Hackley

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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Page Count

282

Publisher

Springer

Published Date

ISBN 10

1137297115

ISBN 13

9781137297112

Advertising and Promotion

Communicating Brands

By: Dr. Chris Hackley

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Advertising and Promotion

Communicating Brands

By: Dr. Chris Hackley

A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

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Page Count

273

Publisher

SAGE

Published Date

ISBN 10

1848600526

ISBN 13

9781848600522

Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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Page Count

160

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1800882629

ISBN 13

9781800882621

Book's by Hackley, Rungpaka A.

Advertising and Promotion

Advertising and Promotion

Rethinking Advertising as Paratextual Communication

Rethinking Advertising as Paratextual Communication

Advertising and Promotion

Advertising and Promotion

Advertising and Promotion

Advertising and Promotion

But... How do you Teach Business?

But... How do you Teach Business?

Marketing in Context

Marketing in Context

Advertising and Promotion

Advertising and Promotion

Rethinking Advertising as Paratextual Communication

Rethinking Advertising as Paratextual Communication

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